Stay Relevant!
-
Upload
mark-appel -
Category
Marketing
-
view
61 -
download
1
Transcript of Stay Relevant!
GET (C)LOUDStay Relevant!
November 2017 – Mark Appel – Global Marketing Director – @preciesmark
© 2016 EXACT2 - MARKETING TRANSFORMATION TOUR
© 2016 EXACT
280.0003 - GET (C)LOUD - RELEVANCE
50.000
© 2016 EXACT
€ 60mln4
€ 10mln
- GET (C)LOUD - RELEVANCE
© 2016 EXACT
3.0005
1.000
- GET (C)LOUD - RELEVANCE
© 2016 EXACT6
€ 31,00
- GET (C)LOUD - RELEVANCE
© 2016 EXACT7
‘Create brand & product preference within our target audiences by understanding our buying
personas, offer value by being extremely relevant in every stage of their lifecycle to engage in
order to generate a direct sale or high qualified leads for the sales organisation.’
- GET (C)LOUD - RELEVANCE
© 2016 EXACT
© 2016 EXACT
© 2016 EXACT10 - MARKETING TRANSFORMATION TOUR
© 2016 EXACT - GET (C)LOUD - RELEVANCE
© 2016 EXACT
Media Channels
Acco
untin
g
Target Audiences
Product AwarenessProduct preference
LeadgenActivation
Sales
12
Brand Awarenessbrand recognition & reputation
Awareness Consideration Decision
Mentality
BusinessBenefits
Customer SuccessActivation& Endorsement
Customer Success
Customer buying journeyDemand GenerationAcquisition
SQL CUSSAL
Corporate Comunications & Marketing
Retention
MQisuspects
Landing Pages
MQLprospects
SAL Leadtype
Value content
Free content
Blog
Acco
unta
ncy
Who
lesa
le D
istrib
ution
Man
ufac
turin
g
Prof
essio
nal S
ervi
ces
Part
ners
(VAR
/App
Cent
er)
Offline
Organic
Online
- GET (C)LOUD - RELEVANCE
© 2016 EXACT
Media Channels Target Audiences
Product AwarenessProduct preference
LeadgenActivation
Accounting
Accountancy
Professional Services
Wholesale Distribution
Manufacturing
Sales
13
Brand Awarenessbrand recognition & reputation
Publish Convert Engage & Sell
Mentality
BusinessBenefits
Eco-system
Customer SuccessOnboarding & Retention
Customer Success
Customer buying journeyDemand Generation
SAL leadtype
SQL CUSSAL
Corporate Comunications & Marketing
Retention
MQisuspects
Landing Pages
MQLprospects
SAL Leadtype
Value content
Free content
Blog
Offline
Organic
Online
- GET (C)LOUD - RELEVANCE
© 2016 EXACT
© 2016 EXACT15 - MARKETING TRANSFORMATION TOUR
© 2016 EXACT16
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE
© 2016 EXACT17 - GET (C)LOUD - RELEVANCE
© 2016 EXACT18 - GET (C)LOUD - RELEVANCE
© 2016 EXACT19 - GET (C)LOUD - RELEVANCE
© 2016 EXACT
Challenges of growthSME’s struggle with different
kind of challenges. Often these challenges cannot be
overcome. Research indicates that 55% of the
SME’s don’t survive the first five years of their
existence1.
MOST SIGNIFICANT BARRIERS TO GROWTH EUROPEAN SME’s
source European commission 2014
FINDING CUSTOMERS
ACCESS TO FINANCE
REGULATION
KNOWLEDGE / STAFF
COMPETITION
PRODUCTION COSTS
20%
17%
15%
16%
12%
13%
1RSA (2014)
- GET (C)LOUD - RELEVANCE
© 2016 EXACT
FINANCE CONNECT SHARE
- GET (C)LOUD - RELEVANCE
© 2016 EXACT22
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE
© 2016 EXACT
Quick & smart action mobile solution
- GET (C)LOUD - RELEVANCE
© 2016 EXACT
Predictive insights
- GET (C)LOUD - RELEVANCE
© 2016 EXACT25
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE
© 2016 EXACT26 - GET (C)LOUD - RELEVANCE
© 2016 EXACT
HI, EDDY
SEARCHING WITH RELEVANCY
© 2016 EXACT
VIA NOTIFICATION
MEETING WITH MEANING
© 2016 EXACT
Hi Eddy, coffee sounds good! Looking forward to see you on Tuesday!
COFFEE DATE PLANNED
GET SMARTER
© 2016 EXACT
REVIEW
- GET (C)LOUD - RELEVANCE
© 2016 EXACT31
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE
© 2016 EXACT32 - GET (C)LOUD - RELEVANCE
THANK YOU!