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Staunton Creative Community FundInvesting in Entrepreneurs
Executive Business PlanPresenters: Dallas, King, Reed & Wampler
Photograph by Peter Aaslestad
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history
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the arts
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opportunity
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The Staunton Creative Community Fund
revitalizes communities by supporting and funding local
entrepreneurs.- from webpage
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• support local residents as they work to revitalize their neighborhoods
• assist start-up nonprofits with grassroots organizing and fundraising
• finance creative entrepreneurs who create jobs and fill storefronts
•and provide access to economic opportunities for traditionally underserved populations
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GOALSYear 1
organize, get a few microloans out, establish the process
Year 2raise funds, aggregate, capitalize
Year 3
deploy capital and make loans
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FACTSLoans dispersed:
2007: 42008: 22009: 4
Available in 2010: $500,000
Maximum loan $35,000
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Innovative Marketing
• Workshops
• Media
• Events
• Community organizations
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Workshop Option 1
• “Who wants free money?”
• Generate buzz
• Opportunity to present the SCCF
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Workshop Option 2
• Target entrepreneurs currently writing a business plan
• Consultative seminar approach
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Workshop Option 3
• Intensive seminar
• “MBA in a week” approach
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Involvement Beyond the Workshop
• Stimulate conversation
• Invite people to brainstorm ideas
• Consider publishing an entrepreneurial directory
• Social media
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Getting the word out:
Recommendations for Innovative Marketing:
1. New Message - Old Media
2. Established Events
3. Signature Event
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New Message - Old Media
And they're closing all the factories downOut in Bethlehem they're killing timeFilling out formsStanding in line.
from “Allentown” by Billy Joel (1982).
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New Message - Old Media
Human Interest Story
SCCF has money and wants to lendunique place in the economic landscape
Public Relations can be used as a tool for generating earned media.
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Exploit Existing EventsCreate fun contests
and information centers Increase awareness and
generate earned media.
Example: Green Business contest at Staunton’s Earth Day celebration
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A Signature EventBusiness Competition*
judged by local business people sponsored by educational institutions in the SCCF footprint.
*modeled after the Cupid Cup at University of Maryland"We want big ideas. We want transformation," Plank said.
"This is not a business plan competition. This is a business competition.”
- Kevin Plank, Baltimore Sun, 05/07/2010
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WHAT?
Community Organizations
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Where? When? Who?
WHY?
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“to provide service to others, promote
integrity & advance world understanding, goodwill, and peace through its fellowship
of business, professional, and
community leaders.
District 7570 72 clubs
www.rotary.org
“dedicated to improving
communities and building a better America through
Fellowship, Goodwill and Community
Service”
Woodrow Wilson Ruritans
31 Clubs
www.myruritan.org
“to empower volunteers to serve their communities, meet humanitarian needs, encourage peace & promote
international understanding through Lions
clubs”
District 24-C 54 Clubs
www.lions24c.com
“serving the children of the
world”
9 Clubs
www.kiwanis.org
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www.elks.org www.foe.com www.mooseinlt.org www.freemason.org www.woodmen.org
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www.greateraugusta.com
www.greaterverona.com
www.bni-shenandoahvalley.com
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www.virginiavalley.com www.staunton.va.us www.virginia.org
www.waynesboro.va.us www.waynesborodowntown.org www.augustafreepress.com
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www.uva.edu www.jmu.edu www.emu.edu www.mbc.edu www.abg.org www.fbla-pbl.org
http://www.electroniccampus.org/school_logos/CFNC/Blue_Ridge_Community_College/blue_ridge_logo.gif
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Capture the Value (Laszlo, 2010, p.136)
with BOARD UTILIZATIONBill Hamilton
Hugh Westfall
Eric Curren
Wanda Stevens
Maggie Ragon
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“Diversity builds diversity.”
(M. Meisel, Shenandoah National Park, May 22, 2010)
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ReferencesCollins, J. (2005). Good to great and the social sectors. New York: Harper CollinsCurren, E. (n.d.). Staunton Creative Community Fund: About. Retrieved May 23, 2010, from SCCF website: http://stauntonfund.wordpress.com/about/ Drucker, P.F. (1985). Innovation and entrepreneurship. New York: Harper & RowGraham, C. (2010, April 14). Fund fosters growth of small business in Staunton.
Augusta Free Press. Retrieved from http://augustafreepress.com/2010/04/14/fund-fosters-growth-of-small-business-in-staunton/
Joel, W. (1982). Allentown. On The Nylon Curtain [record]. New York: Columbia Records.
Laszlo, C. (2008). Sustainable value: how the world’s leading companies are doing well by doing good. Stanford: Stanford University Press.
Oster, S., Massarsky, C., and Beinhacker, S., (eds.) (2004). Generating and sustaining nonprofit earned income. San Francisco: Jossey-Bass.
Smith, A. E. (2010). “Stewardship design principles.” Presented during EMU MBA class Stewardship, Innovation and Social Entrepreneurship, Harrisonburg,
VA. May 18, 2010.
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Image ReferencesSlide 1: Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg Slide 2: Stonewall Jackson Hotel (outdoor photo): Retrieved May 30, 2010, from http://www.valleyconservation.org/images/Stonewall_Jackson.jpg
Stonewall Jackson Hotel (indoor photo): Retrieved May 30, 2010, from http://thesummitstudio.com/wpcontent/uploads/2009/06/stonewalljackson_5.jpg
Stonewall Jackson Hotel (print): Retrieved May 30, 2010, from http://spec.lib.vt.edu/imagebase/norfolksouthern/T1/NS5545.GIFSlide 3: Blackfriar Playhouse, Staunton: Retrieved May 30, 2010, from http://farm3.static.flickr.com/2675/3954887628_3ec58975ed.jpg Banner: Retrieved May 30, 2010, from
http://4.bp.blogspot.com/_ewUmEmxkvTY/S8J4uEcbqBI/AAAAAAAAP4E/6lC1ouV-884/s1600/8.jpgSlide 4: Storefronts: Retrieved May 30, 2010, from http://www.mbc.edu/images/about/downtown_staunton2.jpg Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg Pufferbellies: Retrieved May 30, 2010, from http://www.pufferbelliestoys.com/uploads/dsc_0640.jpgSlide 13: Facebook: Retrieved June 2, 2010, from http://atlantaprintmakersstudio.org/logos/facebook_logo.jpgSlide 17: Freddie the Freeloader: Retrieved June 1, 2010, from http://www.wliw.org/21pressroom/images/redskelton/RED7.jpg Slide 21: Rotary: Retrieved May 30, 2010, from www.rotary.org; Ruritan: www.myruritan.org; Lions: www.lions24c.com ;
Kiwanis: www.kiwanis.orgSlide 22: Elks: Retrieved May 30, 2010, from www.elks.org; FOE: www.foe.com; Loyal Order of Moose: www.mooseinlt.org; Freemason: www.freemason.org; Woodmen of the World: www.woodmen.org
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Image ReferencesSlide 23: Chambers of Commerce: Retrieved May 30, 2010, from www.greateraugusta.com; www.greaterverona.com;
www.bni-shenandoahvalley.comSlide 24: SCORE: Retrieved May 30, 2010, from www.score.org Slide 25: Retrieved May 30, 2010, from www.virginiavalley.com; www.staunton.va.us; www.virginia.org; www.waynesboro.va.us; www.waynesborodowntown.org; www.augustafreepress.com Slide 26: Educational Institutions: Retrieved May 30, 2010, from www.uva.edu; www.jmu.edu; www.emu.edu; www.mbc.edu; www.abg.org; www.fblapbl.org; http://www.electroniccampus.org/school_logos/CFNC/Blue_Ridge_Community_College/blue_ridge_logo.gif Slides 5-31: Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg