Status of Internet in India
-
Upload
amitabh-sen -
Category
Documents
-
view
216 -
download
0
Transcript of Status of Internet in India
-
8/2/2019 Status of Internet in India
1/36
-
8/2/2019 Status of Internet in India
2/36
Population of India
Current Population of India in 2012 -1,220,200,000 (1.22
billion)
Total Male Population in India 628,800,000 (628.8 million)
Total Female Population in India 591,400,000 (591.4 million) Sex Ratio 940 females per 1,000 males
Age structure 0 to 25 years 50% of India's current population
Currently, there are about 51 births in India in a minute.
-
8/2/2019 Status of Internet in India
3/36
Internet user in India
112 million claimed internet population, 90 million users have been
active internet users who have accessed internet at least once a month
Further the IAMAI report indicates that the positive internet momentum is
likely to continue into December 2011 to notch a higher 121 millionclaimed internet users mark, largely driven by youngsters in India
including school going kids
While urban metro areas are at forefront in terms of internet growth points,
the smaller towns and non-metros have shown a considerable groupeddominance over the top 8 metro cities.
-
8/2/2019 Status of Internet in India
4/36
Internet user Status
http://trak.in/wp-content/uploads/2011/11/image21.pnghttp://trak.in/wp-content/uploads/2011/11/image21.phttp://trak.in/wp-content/uploads/2011/11/image23.png -
8/2/2019 Status of Internet in India
5/36
Mobile Vs PC Internet users
-
8/2/2019 Status of Internet in India
6/36
-
8/2/2019 Status of Internet in India
7/36
-
8/2/2019 Status of Internet in India
8/36
Demography
-
8/2/2019 Status of Internet in India
9/36
-
8/2/2019 Status of Internet in India
10/36
Other Highlights
39% of consumers use their mobile phones while watching TV.
42% of mobile consumers claim mobile advertising has introduced them to
something new.
Advertising on mobile devices has led to mobile gaining tremendous
popularity as a viable shopping channel, with 23% of respondents indicating that mobile ads saves time and money
14% of respondents indicating that mobile ads have influenced them to buy
via mobile
-
8/2/2019 Status of Internet in India
11/36
Usage
Search (87%),
Social Networking (85%),
E-mail (78%), News (58%),
and Education (41%)
-
8/2/2019 Status of Internet in India
12/36
-
8/2/2019 Status of Internet in India
13/36
Top 10 reasons why people use the
Internet
Information
Communication
Entertainment
Work School
Relationships
Market
Sexuality
Self expression
Ask for help
Wh t P l D li ???
-
8/2/2019 Status of Internet in India
14/36
What People Do online???
-
8/2/2019 Status of Internet in India
15/36
-
8/2/2019 Status of Internet in India
16/36
-
8/2/2019 Status of Internet in India
17/36
-
8/2/2019 Status of Internet in India
18/36
Penetration
-
8/2/2019 Status of Internet in India
19/36
TRAI: Internet Penetration in India 2011 Report
-
8/2/2019 Status of Internet in India
20/36
SHOPPING BEHAVIOR
-
8/2/2019 Status of Internet in India
21/36
Time Spent Online By average Indian -12.5 hrs./day
60% access via internet cafes Interestingly in the 35-44 years age group women in India lead
internet consumption over men (13.3 Female vs. 11.6 Male)
-
8/2/2019 Status of Internet in India
22/36
Global ScenarioRevenue Growth Projections
1. US Ecommerce Growth rates have been in the 20-30% range over the past decade
2. In India, Broadband Penetration Growth>20%, Plus Revenue Per User Growth>10 % will support sustained Ecommerce growth > 30%
3. Related technologies such as Mobile penetration have grown faster (although
later)in India than in US
4. Globalization and Cultural convergence will lead to higher consumption
aspirations
5. Adoption amongst Tier3 cities and villages as well as amongst low income
groups suggests mass appeal
6. Recent technology Innovations have reduced digital fraud to below retail cash
fraud rates
7. There is an immediate opportunity to win customers buying offline after looking
for Information Online8. The total retail sales in India will grow from US$ 395.96 billion in 2011 to US$
785.12 billion by 2015
9. Currently 3% of retail transactions occur online, which will grow to 7-9% by 2016
-
8/2/2019 Status of Internet in India
23/36
Growth of Social Media
Facebook users Orkut users
15,197
31,593
0
5000
10000
15000
20000
2500030000
35000
Social media users in India are 45,000,000
-
8/2/2019 Status of Internet in India
24/36
Facebook users in India 31,593,000 > population of Australia
71% are males
Past 6 months users have grown by 60%
Most popular activity is game
Facebook recorded 6.6 Million viewers watching 30.1 Million videos
11%
47%
20%
9%
5%
5%
2% 1%
% of Facebook users by age
13-17 18-24 25-29
30-34 35-39 40-49
50-59 60-69
Age
-
8/2/2019 Status of Internet in India
25/36
-
8/2/2019 Status of Internet in India
26/36
Money Spend Online
-
8/2/2019 Status of Internet in India
27/36
E-commerce in India
Estimated value US $10 bn
Value of Indian ecommerce grew by more than 60%
According to Juxt report4 out of 5 internet users shop online (search or buy
online), translating into a 50 million strong online consumer base
It is also for the first time that online buyers of non-travel products (13.5 million)
outnumber travel ones (8.6 million). Till now online travel used to dominate the
online ecommerce in India, which no more is the case
Most of online shoppers purchased mobile phones & accessories (56%), computerhardware and consumer electronics (35% each) and movie tickets (30%). Most
bought travel products were train tickets (83%) and air tickets (58%)
-
8/2/2019 Status of Internet in India
28/36
E-commerce industry has been growing at a robust pace for past 3years and is expected to sustain this momentum
Total Market Size 8146 14,030 19,688 31,598 Online Travel 6250 (77% of total 10,500 (75%) 14,953 (76%) 25,258 (80%)
Industry E-commerce market)
Online Non- 1896 (23% of total 3530 (25%) 4,735 (24%) 6340 (20%)
Travel Industry E-commerce market)
E-tailing 978 1,120 1,550 2,050
Digital Downloads 238 290 435 680
or Paid Content
Subscription
Financial Services 1200 1540 2000
Other Online 680 920 1210 1610
Services (Incl.
Online Classified)
-
8/2/2019 Status of Internet in India
29/36
Industry Specific
Major Investments in the industry
Company Company Investor Amount Date
Description raised
1 Flipkart Online Services Ecommerce for General Atlantic $150 Million, Not YetPvt Ltd Books, Electronics, Partners ($1B declared
Music, Movies Valuation)2 Ixigo.com Travel Metasearch SAIF Partners, $18.5 Million August
MakeMyTrip 10, 2011
2 Snapdeal (Jasper Group deals portal Bessemer Ventures, $40 Million July 26,InfoTech) Nexus Venture Partners 2011
and IndoUS Venture
Partners
3 Yebhi.com Online shoes, apparel, Nexus Venture Partners $9 Million July 21,
(Bigshoebazaar) bags, accessories and and Catamaran Ventures 2011gift items
4 Zovi.com Private Label Apparel SAIF Partners & Others $5.5 Million July 5,2011
5 Global Online Apparel Apparel, Deals, etc Mangrove Capital $4.4 Million July 5,(FashionAndYou, Partners 2011
Deal And you)
-
8/2/2019 Status of Internet in India
30/36
OTA & HOTEL BOOKING
0.25 0.25 0.50 0.75 0.75 0.75 2.25 2.253.5 4.75 4.75 7.25
12 12.5
47.5
% USERS BY CITY
BOOKS & ELECTRONICS
-
8/2/2019 Status of Internet in India
31/36
> 15 above 60
10 - 14.99 45 - 60
7 - 9.99 35 - 44
5 - 6.99 25 - 34
2 - 4.99 15 - 24
< 2 below 150 20 40 60 0 20 40 60
%USERS BY INC.(LACS/YR.) %USERS BY AGE
BOOKS & ELECTRONICS
0.5 0.5 0.5 0.5 0.5 0.8 1.0 1.3 1.3 1.3 1.3 1.3 1.8 2.5 5.0 6.5
7.5 10.0 10.0
46.3
% users by city
SHOPPING
-
8/2/2019 Status of Internet in India
32/36
> 15 above 60
10 - 14.99 45 - 60
7 - 9.99 35 - 44
5 - 6.99 25 - 34
2 - 4.99 15 - 24< 2 below 15
0 20 40
%USERS BY INCOME (INR LAKHS/YR)
0.75 0.75 0.75 1.00 1.50 1.75 2.258.25
0 20 40 60
% USERS BY AGE
0.25 0.25 0.25 0.50 0.75 0.75
8.25 9.50 9.50
53.0
% USERS BY CITY
SHOPPING
DAILY DEALS
-
8/2/2019 Status of Internet in India
33/36
> 15 above 60
10 - 14.99 45 - 60
7 - 9.99 35 - 44
5 - 6.99 25 - 34
2 - 4.99 15 - 24
< 2 below 15
0 20 40 60 0 20 40 60
%USERS BY INCOME %USERS BY AGE
1.00 1.00 1.00 2.00 2.005.00 6.00 6.00 8.00 8.00
68
%USERS BY CITY
DAILY DEALS
-
8/2/2019 Status of Internet in India
34/36
-
8/2/2019 Status of Internet in India
35/36
Demographic Trends
15-24 age group gets 40% traffic
Early adoption amongst this Age group which will lead consumption in the
coming decade is a good sign
Low -Middle Income earners dominate
City wise traffic is Maximum from Mumbai, Delhi, and Bangalore
About 40% traffic is outside metro and tier 1 cites
Primary customers are Young Graduate Adults
-
8/2/2019 Status of Internet in India
36/36
Online Leaders