Statistics, Knowledge and Policy: Understanding Societal ... · Statistics, Knowledge and Policy:...
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
Statistics that are not trusted are of no use to anyoneWhat is news?
Looking for records - highest, lowest
Statistics and policy
Making journalist's job easier
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
Journalists are critical by nature and by duty
You are not dealing with experts in statistics
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
News release
Majorpublications
Basic statistical data
Short bulletins, Rapid reports
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
Adopt a journalistic approach
looking for “stories” and find a story,
Make the selection yourself, applying a
journalistic judgement
Keep It Short and Simple: KISS
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
The 6 basic questions you have to ask yourself
WHO?
WHAT?
WHY?
WHERE?
WHEN?
HOW?
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
The statistical news release pyramid
headline
introductory paragraph
body text
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
NEWS RELEASE CHECKLIST
•Must quickly attract the attention of journalists.
•Have good, colourful, headed paper with logo. Say it is a
new release.
•Lay it out in a clear and simple way
•The headline must catch the eye
•The introductory paragraph should tell the whole story
•the six crucial questions WHO? WHAT? WHY? WHERE?
WHEN? HOW
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
Be proactive
Make yourself available
Be a conduit
Be selective
Ensure level playing-field - No favourites!
Know your media
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
Prepare for the interview
•Write down the key messages.
•No jargon
•Make sure your points are clear and succinct.
•support your message with a few examples and facts.
•Keep in mind what the public needs to know, how the
topic impacts them.
•Anticipate tough questions.
•Practice delivering your message.
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Statistics, Knowledge and Policy: Understanding Societal ChangesCommunicating Statistics: with Whom and How
Speak with authority, clarity, energy
•Offer brief background on the subject if the reporter needs it.
•Assume everything you say is on the record.
•State your position in positive terms, even if questions turn
negative.
•If the reporter's questions veer off track, come back to your
message.
•Stay within your area of expertise and responsibility.
•To ensure the reporter understood your points, ask him/her to
repeat them.
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Outline
1. What do we have/use traditionally to present our statistical data?
2. Are all these options effectively helping us to go toward our different audiences?
3. What are the new possibilities that are opening in this area?
4. Are they better suited for our targets and will they help improving communication on statistics?
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1. What do we have/use traditionally to. present our statistical data?
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Where are the data?
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Foot notes? Do you really said foot notes?
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2. Are all these options effectively helping us to go toward our different audiences?
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To whom: Size of audience
What: Amount and complexity of data
Public
Professional
TechnicalHigh
Medium
Low
Source : Statistics New Zealand + author
Working papers
Methodological notes
(SDDS/GDDS)
Statistical bulletins
Web-based data banks
Press-releases
Fact sheets
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3. What are the new possibilities that are opening in this area?
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Charts, Tables and graphs
http://www.fusioncharts.com/Gallery.asp?gMenuItemId=3
http://www.gapminder.org/
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Vidéos and animations
http://fr.youtube.com/watch?v=NtubPRxTMB0
(animation on the net: Poverty on YouTube)
• http://www.worldonfire.ca/
• http://www.chrisjordan.com/
• http://radar.zhaw.ch/
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Some good practcies
http://www.imf.org/external/datamapper/index.php
www.oecd.org/document/62/0,3343,en_21571361_34374092_34420734_1_1_1_1,00.html
http://stats.oecd.org/OECDregionalstatistics/
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Mapping for politics: a lesson for statisticians?
http://edition.cnn.com/ELECTION/2008/map/polling/
http://www.lemonde.fr/web/vi/0,47-0@2-829254,54-1100729,0.html
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4. Are they better suited for our targets and will they help improving communication on statistics?
• http://docs.google.com/?hl=en&tab=wo#folders/folder.0.d941c4eb-5c0f-46e1-bde7-269b2e8dfc6a