Static Images Cloze
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Transcript of Static Images Cloze
StaticStatic ImagesImages
Images that ______ _______Can be anything from posters
To DVD covers, and from book covers
to paintings
Static imagesStatic images
are trying to _________ something
Static imagesStatic images
Like any other texts a static image communicates through language (v______ techniques) but they also communicate through v______ techniques.
How do they How do they communicate?communicate?
The verbal and visual features must be integrated (they must relate to each other very closely!)
Verbal = languageVerbal features is the overall category for the various ways language is used to ______our attention
Verbal featuresVerbal features
________ “Laura’s lovely legs”________ “In my mind”_________ “Ring now!”
____ “I couldn't quite remember how to throw a boomerang, but eventually it came back to me.”
_________ “It took forever to get here”
Some examplesSome examples
Take away the words and you have an _____Visual features are the parts of an image, so it is
very similar to drawing or painting in art.
Visual FeaturesVisual Features
Colour is extremely _______ in static images. It is perhaps the first thing we _____.
Colours are associated with __________
Colours are chosen very _______ by advertisers, depending on the ______ they want on their audience.
ColourColour
Texture adds ______ and _____ to your pictureIt makes it interesting
TextureTexture
The bigger an object is the more ______ it seems to have
Equally, the ______ something is, the less importance it seems to have
____________
______ have different ________ and lead the eye to different places
____________
Contrast Contrast
Very ___________for an effective imageLight versus dark
It makes some things _____ _____ And others nearly disappear
______ choice______ choice
Choose a font that reflects the image you want to portray
Choose a font that reflects the image you want to portray
Choose a font that reflects the image you want to portray
Choose a font that reflects the image you want to portray