STATEMENT OF THE PROBLEMCaf Coffee day is introducing a new product called burger of both veg and non veg. There are many competitors such as KFC, Mc Donalds, and Costa Coffee etc. The company has innovated a new burger holder which is ease of holding to the customers. The company is facing high competition from the established companies for this product. The company wants to attain wider market share and earn maximum profit from this new product.As CCD is dealing with new product development it is important to analyse the customer perception and to develop strategies on the basis of analysis. The purpose of research is to analyse the customer perception towards the new product packaging.So this Project is entitled as An analysis of customer perception about the burger packaging of caf coffee day burgerPRIMARY OBJECTIVETo analyse the customer perception about packaging of caf coffee day burger packaging. SECONDARY OBJECTIVES To get an idea about the competitors of caf coffee day. To find the customer perception of newly introduced burger packaging.