State Of The District 2006 2007

Palos Verdes Library District

Director’s Report on Achievement of 06/07 Strategic Plan

PVLD Vision And Mission

The Palos Verdes Library District will be an innovative leader and community partner in providing outstanding library services that connect people, information, and ideas.

The mission of the Palos Verdes Library District is to provide a welcoming environment and open access to library services and materials that encourage lifelong learning, support the educational, informational, cultural, and recreational needs of our diverse Palos Verdes community, and facilitate the preservation of the Peninsula’s history.

A. Make PVLD an attractive and exciting destination (both physical and virtual)

1. Enhance PVLD’s Virtual Branch

Measures/Targets Number and usage of new web

services Redesigned website by 12/31/06 25% increase in website usage for

06/07 vs. 05/06

New web-based services Rosetta Stone Downloadable video Tutor.com live homework help PVPUSD Community Arts Calendar Fastfind federated search Elibrary elementary Online library card applications Blogs Email newsletters

Website redesign in-process Software selected and installed Cross-functional team assembled Design in process Limited staff resources have delayed

progress

Website usage is way up 25% increase in unique visitors 30% increase in page hits


2. Ensure all PVLD facilities (physical and virtual) are easy to find, easy to navigate, and easy to use

Measures/Targets Usage statistics

25% increase in website usage 20% increase in door count 20% increase in circulation 20% increase in library card

registrations

Customer feedback

Increased PVLD prominence on the web

Wikipedia entry Blogs Downloadable toolbar Links from other community websites

Wayfinding improvements at Peninsula Center

New carpet Signage design Working on enhanced merchandising

Revitalized Information Greeter program

Volunteer training Additional volunteers – increased

coverage


Door count is up slightly…

…although circulation continues to decline as use of web-based resources increases


We issued 7,190 library cards – 48% more than last year

…and have 43,598 registered cardholders (equivalent to 62% of PV residents)


3. Create and sustain youth Annex

Measures/Targets Annex operational by start of 06/07

school year Annex usage and feedback Ability to secure funding

Annex opened Sept 2006

Monthly door count (school year) PVLD = 600 Freedom4U = 300-350

Successful teen programs Games events Knitting Club Anime Club Movie nights

Over $35,000 in gifts and grants Rotary, RPV, RHE, RH, Ellen Hocking, “in kind”

donations, etc.


4. Build collections of popular materials that attract people to use the library instead of the book store or commercial web services

Measures/Targets 20% increase in circulation 10% or greater increase in Books on

CD collection 10% or greater increase in foreign

language collection

Expanded digital collections Downloadable video (pilot) Expanded e-book and audio collections 55% increase in Books on CD collection Playaway portable audio books

Expanded teen collections Annex Expanded teen area at Peninsula Center Circulating video game collections

Foreign language new book section 8.1% increase in number of foreign

language items

Children’s audio book and Braille collections

Circulation trending down

Online database use up over last year

6 months of data


5. Continue to develop “one stop” services at the library for customer convenience

Measures/Targets Number and usage of new

services Customer feedback At least two new “one stop”

services during 06/07

Expanded passport and notary services

Additional notaries Additional evening passport hours

Sale of USB drives and headphones

Wireless network and additional public PCs

Expanded bandwidth

Continue to work on food and beverage services


21% increase in number of programs, but 5% decline in attendance

Staff turnover led to some loss of knowledge about community interests

Program fatigue, especially at Malaga Cove

6. Sustain 05/06 level of programming and enhance as resources allow-

Measures/Targets• 10% increase in program

attendance• Customer feedback


7. Address customer desire for food and beverages

Measures/Targets Customer feedback Food and beverage policy

updated by 9/30/06 Food service/coffee cart at

Peninsula Center by 6/30/07

Food and beverage policy updated Allow covered beverages and packaged

snacks

Food service team formed Location identified – Silver Spur lobby Have distributed information to local

vendors and asked for expressions of interest

RFP under development


8. Ensure all PVLD facilities are in good condition, support PVLD’s services and programs, and meet community expectations

Measures/Targets Successful implementation of approved projects Implementation of Malaga Cove Safety improvements by 12/31/06 Miraleste options presented for Board consideration by 10/31/06 Youth Annex operational by 8/31/06


Malaga Cove

Detailed design of safety improvements delayed due to workload

Will go to bid in July/August 07 Enhancements to Magazine and

Newspaper Reading Area are scheduled for 07/08

Will incorporate other restoration work as appropriate


Miraleste

Have developed cost estimates for two options

Staff will recommend preferred option to the Board in August

Continue maintenance and upgrades

Repainting Water saving restroom upgrades

Added 6 public computers


Peninsula Center

Re-carpeting of main library completed

Annex opened Sept 2006

50% increase in public computers

Local history room now open Saturdays


Annex opened mid-September 2006


9. Ensure the safety and security of customers, staff, collections,facilities, and equipment

Measures/Targets Zero accidents and zero

workers compensation claims Insurance costs Compliance

Injury and Illness Prevention Plan implemented

Online safety training program implemented for all staff

New security guard service

Ham radios and antennas installed – staff training ongoing

Ready to go to bid on Malaga Cove safety improvements

B. Make it easy and convenient for people to use PVLD

1. Implement new Integrated Library System as a platform for improved library services

Measures/Targets

RFP and vendor selection by 12/31/06

Implementation by 12/31/07

Extended vendor selection process with extensive staff involvement

Innovative Interfaces (iii) selected as preferred vendor

New features for customers Customer reviews in catalog Ability to save personal

borrowing history Email warnings of pending due

dates RSS feeds Online payments and donations

Target implementation Q2 2008


2. Expand online services

Measures/Targets

25% increase in website usage for 06/07

3. ADD WEB stats

New web-based services Rosetta Stone Downloadable video Tutor.com live homework help PVPUSD Community Arts Calendar Fastfind federated search Elibrary elementary Online library card applications Blogs Email newsletters

Website redesign in-process Software selected and installed

New Content Management architecture Cross-functional team assembled Design in process Limited staff resources have delayed

progress

New ILS will offer significant improvements


3. Develop online versions of traditional library services

Measures/Targets

Number and usage of new services

User feedback At least two new online

versions of traditional services added during 06/07

Less progress in this area than desirable!

New online services Downloadable video Tutor.com Online library card application Email distribution of library calendar Readers advisory via Bookletters

email newsletters

Cable television services Story times Summer Reading PSA Exploring other opportunities to

televise library programs

New ILS Option to purchase module for mail

delivery of materials


4. Expand the ways people can use reference services

Measures/Targets 10% increase in number of

reference transactions IM reference implemented by

12/31/06 “My librarian” service

implemented by 6/30/07

Staff turnover has slowed progress in this area

Reinvigorated Information Greeter program

Number of questions answered by Greeters has tripled to 1,000/month!

Expanded volunteers staffing of Information Desk

IM- based reference challenging from a staffing perspective

Experimenting with “roving” librarians

New ILS will enable roving use of handheld devices to access catalog and databases

New statewide online reference model under development (State Library)


5. Offer library services outside the library

Measures/Targets Number of and number of

visits to “pop ups” Successful installation and

development of off site library kiosk

Usage of mini collections

Staff turnover has slowed progress in this area

Kathy Buchsbaum now has a regular televised story time

Working with Belmont Village on a pilot delivery program

Have done some community-based programming

Story times at the Avenue of the Peninsula Crafts at the Street Fair

Preliminary discussion with PV Land Conservancy about mini collection at George F. Canyon nature preserve


6. Offer user-customizable services

Measures/Targets Number of and usage of

services Customer feedback At least one service offered

during 06/07

This is more challenging than anticipated

Bookletters service allows customers to select newsletters of interest

New ILS will support this type of service

More customizable user accounts Option to preserve borrowing history Email notifications Better ability to manage holds

C. Enhance PVLD’s role as a center of community life

1. Provide opportunities for people to form “communities of interest”

Measures/Targets Use of social networking

technologies Introduce one new ongoing

club at Peninsula Center during 07/08

Participation in ongoing clubs Explore adapting “movielens”

software for books

Began using Web 2.0 social networking technologies

Teen MySpace page Flickr Blogs

New ILS will offer user reviews and user ratings of items in the catalog

Introduced new clubs Teen knitting club Dungeons and Dragons group

Existing clubs are thriving Chess clubs Book groups History discussion group


2. Expand PVLD’s network of community partnerships

Measures/Targets Number and usage of

collaborative programs Number of organizations who

approach PVLD about working together

Establish ongoing relationships with two new community organizations in 06/07

New partnerships Chadwick School – foreign film festival YMCA – model UN program

Enhanced partnerships PVPUSD PVP Chamber of Commerce Malaga Cove Business and

Professional Association

Prospective partnerships PV Land Conservancy Peninsula Seniors – multigenerational

programs Art Center

Ongoing partnerships Freedom4U Coordinating Council Etc.


3. Expand and improve Volunteer Program as a means of engaging people with the Library

Measures/Targets 25% increase in volunteer

hours by June 30, 2007 At least one new volunteer

program in 06/07

Redesigned Information Greeter program Online book sales Restructured Library Advisory Committees Oral story telling program 11.4% increase in volunteer hours

D. Bolster services and programs for target groups

1. Enhance services for the education community (k-12)

Measures/Targets Number of student library card

holders Number of/attendance at programs Summer Reading participation Annex usage Database usage Implementation of Information

Literacy training Implementation of school-based

story telling program Implementation of Model UN Conduct 2 Teacher In-Service

programs

Continued to build partnership with PVPUSD

Successful Information Literacy program Successful school-based story-telling pilot Participation in Community Arts Team

Turnover at PVPUSD Need to rebuild relationships detracted from teacher

in-service training and other projects

Tutor.com very successful

Model UN and Model Legislature and Courts

Increase in school visits

Summer Reading continues to set records

Annex a success

INSERT SUMMER READING graph


2. Enhance services for “Boomers+”

Measures/Targets Library usage by those aged 55+ Adult program attendance Number of Boomer+ volunteers Develop plan of service based on

lifelong access principles Introduce Generations Online

training

“Senior Service” team formed

Pilot delivery program in partnership with Belmont Village

Planning for Senior activities in the Annex during morning hours

Exploring multi-generational programming opportunities with Peninsula Seniors

Continue to participate in PVE Cares

Senior Information kiosk

Seniors remain our core volunteer group and our core audience for adult programs


3. Enhance services for the business community

Measures/Targets Usage of business resources Develop and implement plan of

service

Did not achieve goal of developing a formal plan of service

Partnership with Chamber of Commerce Participation in Chamber Board and Committees BizAssist programs Hosted Chamber Mixer at Malaga Cove Library Library link from Chamber website

Building relationship with Malaga Cove Business and Professional Association

Business-oriented programming How to Build Your Own Business Website BizAssist

E. Deliver excellent and seamless customer service

1. Provide training so that all staff are knowledgeable about library services and skilled in the use of library resources

Measures/Targets Amount of training provided Conduct “Level 1” training for all

staff

Did not achieve targets in this area due to staff turnover and associated workload

Continue to work on improved employee orientation

Have increased rotation of staff between departments and branches, e.g.

“One District” model for Young Readers services Branch staff assisting at Peninsula Center and the

Annex

Have not yet developed a comprehensive “Level 1” training program

Information Greeter training may provide a starting point

Ali at Malaga Cove


2. Improve internal communication and information sharing

Measures/Targets Staff and customer feedback Intranet in place by 6/30/2007 At least 4 all staff briefings during

06/07

Intranet went live May 2007

Department Managers holding regular staff meetings

Greater use of cross-functional teams Web development team Senior services team Circulation/PR collaboration on merchandising ILS selection team Circulation procedures team

Conducted quarterly all staff briefings

Branch/Pen Center collaboration on hiring of Circulation staff


3. Implement improved systems for collecting and using customer feedback

Measures/Targets Customer feedback Speed and quality of response to

customer concerns and suggestions

Implement Counting Opinions by 12/31/06

Implement Mystery Shopper by 9/30/07

Counting Opinions delayed due to staff turnover – “soft launch” in July 07

Determined that Mystery Shopper program was not cost-effective

Anecdotal evidence suggests a decrease in customer complaints

F. Create and sustain a strong financial foundation

1. Protect governmental revenues

Measures/Targets Amount of governmental revenue

received No loss of governmental revenue

Increased PVLD participation in CLA and ALA legislative efforts

Public Library Fund will be maintained in 067/08

Corrected data error resulting in substantial increase in Transaction-Based Reimbursements

An increase of over $10,000/quarter


2. Increase non-governmental funding (gifts, grants, sponsorships, and fundraisers)

Measures/Targets Amount of non-governmental

revenue received Progress against fundraising plan >25% increase in non-

governmental revenue Ability to fund all approved

projects

Addressed Foundation issues and supported Friends reorganization and major gifts fundraising efforts

Obtained Annex funding from RPV, RHE, RH, Peninsula Rotary, and other donors

Supported Friends membership efforts “Love Your Library” membership campaign Friends “prospect” question in Counting Opinions Publicity and community outreach

Began directing donations to the Friends - reflected in a decrease in Gifts and Grants budget

Obtained major program sponsorships – Holiday Music, BizAssist

6.8% increase in non-property tax revenue (excluding one time state reimbursement in 06/07)

Able to fund all approved projects in 06/07


3. Expand fee-for-service and commission based programs

Measures/Targets Number and success of new

programs Amount of revenue produced >greater than 25% increase in

fee-based revenue each year

Expanded Passport and Notary services – increased revenue

Introduced sale of USB drives and headphones

Continued to work on implementation of food and beverage service

Revised meeting room fee structure

4.9% increase in Internal Income (07/08 budget vs 06/07)


4. Manage costs of all District activities

Measures/Targets Cost vs. revenue Costs relative to inflation Costs compared to benchmark

libraries

Achieved 2006/2007 budget

Costs growing faster than revenues – need to address

In part due to shift of gift income to the Friends

Staff costs stable as a % of budget

Conclusion

Another busy but productive year

Achieved most of our Strategic Plan Goals and Objectives

Staff turnover was a challenge

Need to carefully manage costs – Labor contract/classification and compensation study

PVLD well-positioned for upcoming projects and fundraising

Staff are amazing!

Looking forward

Ambitious plan for this year – will be monitoring to prevent staff burnout

Major projects must take priorityNew Integrated Library SytemWebsite redesignThe Annex “Level 1” ReferenceMalaga Cove and Miraleste upgradesClassification and compensation study

THANK YOU!

State Of The District 2006 2007

Business

Transcript of State Of The District 2006 2007