State of Social Media in Oman (2012)

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Online Media in Oman The Social and Commercial Aspect Bader al Hinai

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This is a presentation I was invited to present to students from SIT student exchange programme back in 2012 about the state of Social Media in Oman.

Transcript of State of Social Media in Oman (2012)

Page 1: State of Social Media in Oman (2012)

Online Media in OmanThe Social and Commercial Aspect

Bader al Hinai

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Outline

• Platforms used in Oman• Statistics• The influence of Smart Phones vs. Internet

Infrastructure• Social Media in Business• Case studies• Personal / Social initiatives

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Platforms – Cat. 1

• Facebook• YouTube• Blogger• Forums

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Platforms – Cat. 2

• Foursquare• Twitter• Google+• Instagram

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Statistics - Facebook

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Statistics - Facebook

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Statistics - Twitter

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Statistics - Twitter

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Statistics - Twitter

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Smart Phones vs. Internet Infrastructure

• Smart Phones had a big influence in increasing the numbers of Social Media users.– Connect on the go– Location-based– Capture and share– Navigation– Free IM– Email, etc.

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Smart Phones vs. Internet Infrastructure

• Internet infrastructure is affecting these numbers negatively.

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Social Media in Business

• Mainly used by SMEs:– Product showcase– Order placement– Low cost marketing tool

• Big corporates still don’t get it:– Old mentality– Lack of specialized Human Resources– Safe-side– Used as one-way communication

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Case Studies

• BankMuscat• Omantel• Nawras• Merge 104.8• Oman Sail• Chips Oman

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Personal / Social initiatives

• More Than One Life• Ad-renalin• Al Falaq• Lan Nasmah• Shura Portal• Anti-Rumors

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Discussion


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