State Historical museum: social media strategy
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State Historical Museum: social media strategy Anna Mikhaylova ICOM MPR Armenia 2015
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Transcript of State Historical museum: social media strategy
State Historical Museum: social media strategy
Anna MikhaylovaICOM MPR Armenia 2015
State Historical Museum (SHM)Red Square, Moscow
About the SHM
Interiors: Paradnue Seni ( )Парадныесени
Interiors: Vasnetsov paintings
Façade – the Russian style
SHM: the current structure
The main building St Basil’s Cathedral
Museum of Patriotic war of 1812 The Romanov Palace Chambers
SHM: collections
Russian museums and social media
Twitter Projects
Ministry of Culture: ЕИПСК
http://all.culture.ru/intro
Tate: digital strategy
SHM: team
SHM: Social Media channels• Main Building • St Basils’s cathedral
historyRF SaintBasilsCathedral
shm_official
1stHistorical
st.basil.museum
state_historical_museum
saint_basils_cathedral
SHM: Social Media channels• Museum of the
Patriotic War of 1812• Blog
http://blog.mediashm.rumuseum1812
480 000 followers
SHM: social media strategy
•The role of social media for the SHM•The goals and objectives•The principles of teamwork•Tips and advice regarding social media sites•Strategic planning and evaluation
SHM mission
To present Russian history in the most engaging way possible in order to help raise self-awareness of the Russian identity
Goals
•To promote the SHM among different audiences thus engaging those people who are not familiar with the museum•To invite new visitors those people who would come to the museum on their own
Objectives
• to create a friendly profile on social media so that people can feel comfortable while communicating with the SHM• to use social media as a platform for dialogue
rather than for monologue• to provide users with relevant and interesting
content that can be valuable and useful• to facilitate communication within the SHM and
engage more members of staff in contributing to social media production
Teamwork
My tasks
• creating content plan each week•writing an SHM MediaPortal blog• evaluation• Twitter posting•organization of professional events
about social media• audio guide development
Twitter: hash tags
• #МузейныйМарафон (Museum Marathon)• #МузейнаяГостиная (Museum Salon)• #МузейнаяОткрытка (Museum
Postcard)• #ТвиттерЭкскурсия (Twitter Tour)
# : МузейныйМарафонMuseum Marathon
• so far, 135 museums were presented during the marathon•we get approximately 3000 impressions
(the amount of individual views) for each tweet of the marathon• each session is followed by approximately
40-50 active followers who support the project with retweets, mentions and favourites.
https://www.facebook.com/groups/SMforMuseums/
Lessons learned
• social media (as well as other Internet resources) should support the museum mission;• teamwork at the core of every social media
activity• initiate new projects and try to think “outside
the box”• constantly analyse your achievements and
failures• follow new trends and emerging technologies
and be ready to change
