State Ed Directors
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State Education Directors “A New Look at Promoting Your Events…”
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Transcript of State Ed Directors
State Education Directors“A New Look at Promoting Your Events…”
Promoting Events
What Works?
4 Ways to Promote Events• Social Connections
• Online Advertising
• Videos – Alternative Media Ideas
• Mobile Phones
Social Connections
Social Media?
#1 – Facebook
How information is shared today?
#2 – E-Mail
#3 – Twitter
According to
Use Twaitter and “Tweet” Later…
Use Twaitter and “Tweet” Later…
Use Twaitter and “Tweet” Later…
Use Twaitter and “Tweet” Later…
Use Twaitter and “Tweet” Later…
Use Twaitter and “Tweet” Later…
Plan the Tweets for Your Events!
The Power of…
The Power of LinkedIn
The Power of LinkedIn
The Power of LinkedIn
The Power of LinkedIn
The Power of LinkedIn
The Power of LinkedIn
The Power of LinkedIn
The Power of LinkedIn
Upgrade Your LinkedIn Account and Have the Ability to Search by Many More Options..
Widget Your Event – Social Mention
www.SocialMention.com
Widget Your Event – Social Mentionwww.SocialMention.com
“Let Your Members Help Promote”
Online AdvertisingHow Big is It? – Alexa.com, Top 500
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online AdvertisingYou’re In Control…
• Cost• Demographics• Clicks• Impressions• Interests
Online Advertising
Google AdWords…
Videos – Alternative Methods
Videos – Alternative Methods
Videos – Alternative Methods
Videos – Alternative Methods
www.UStream.com
Videos – Alternative Methods
Jing – It’s “FREE!”
The Future…
Mobile?
What Do Real Estate Agents Want?
Want real estate productivity and enhancement tools for their mobile device
55%
Are You Mobile App Ready?
The Droid – Google Phone
Cellphone Marketing…
4 Billion Cellphone Users
6 Billion People on Earth
Roughly 60% - Cellphones
Roughly 90%+ - CellphonesIn U.S. - U.K. - Spain, etc…
Cell Phone Marketing
• Fewer than 6% of businesses are doing any type of mobile marketing
• Companies doing less that $10 Million per year, the percentage drops to .05%
Big and Getting Bigger!
Get Permission…
Mobile Ideas.…
Mobile Ideas.…
Mobile Ideas.…
Mobile Ideas.…
Other Ideas.…
Other Ideas.…
Other Ideas.…
Other Ideas.…
Other Ideas.…
Other Ideas.…
What is the Future of Educational Events?
Virtual Worlds and Avatars
The Future…
The Future…
The Future…
The Future…2010 CRB Managers Convention
New Ways to Promote Events?
• Social Connections
• Online Advertising
• Videos – Alternative Media Ideas
• Mobile Phones
John D. Mayfield – “The Real Estate Tech Guy”
www.RealEstateTechGuy.com/NAR
Remember the Need!
“Last year there were over two Million ¼ Inch Drill Bits sold in the U.S.!”
Remember the Need!
¼ Inch Hole
John D. Mayfield – “The Business Tech Guy”
