STATE COMM Marketing/Public Relations Committee

OUR COMMITTEE• Jeannie Norris (Alumni): co-chair• Emily Parker (Textiles): co-chair• Dr. Paul Cohen (Faculty, Engineering)• Nate DeGraff (Engineering)• Tilla Fearn (Natural Resources)• Rhonda Greene (OIT)• Lauren Gregg (University Communications)• Claudia Kimbrough (Faculty, Management)• Mick Kulikowski (University Communications)• Caroline Barnhill (University Communications)• Mitzi Montoya (Faculty, Management)• Gene Pinder (Centennial Campus)• Melinda Reta (Institute of Emerging Issues)• Anna Rzewnicki (Management)• Steve Townsend (Physical and Mathematical Sciences)• Doug Yopp (Libraries)• Charles Canteen (Management)• Joyce Mai (Undergraduate Admissions)• Keith Nichols (University Communications)• Stephanie Hlavin (Creative Services)

OUR CHARGE

Marketing / Public Relations

Communications with a marketing component:strategic planning, awareness campaigns and advertising.

∙ Develop and propose key messages∙ Recommend improved tools, processes and training programs for campus communicators

SWOT — Strengths

• University has invested in hiring professional communicators throughout colleges, departments, units.

• Colleges have strong partnerships with industry.

• We have strong, relevant stories to tell and an alumni base willing to spread the word about NC State.

• University has invested in marketing research.

SWOT — Weaknesses • Lack strategic institutional vision for messaging.

• Weak coordination among communication units on campus.

• Few measures in place to determine effectiveness of our work.

• Look and feel of materials/web is not consistent

SWOT — Opportunities

• New chancellor at NC State

• Growing comfort people have with electronic communications

• New opportunities to speak directly to alumni through social media

• Training on tools – Tim Jones Twitter class good example and also training for new faculty and current

SWOT — Threats

• Shrinking budgets

• Growing competition for attention of target audiences

• Social media challenges: developing cohesive messaging with multiple channels of communication.

THREE KEY MESSAGES AND FRAMING SENTENCES

• Internal tag line Everything you can imagine  • Framing Sentence NC State, the largest university in North Carolina,

provides big-school opportunities in a global innovation hot spot while fostering a tight-knit community in one of the nation’s most desirable places.

KEY MESSAGES AND FRAMING SENTENCES

• Internal tag line Driving the economy every day • Framing sentence NC State provides results that drive the economy –

bringing critical thinking skills and discipline-based knowledge to all sectors of society through education, dynamic discoveries, and solutions to real-world problems.

KEY MESSAGES AND FRAMING SENTENCES

• Internal tag line Solutions for your world  • Framing sentence NC State touches lives. With North Carolina roots

and a global reach, we deliver solutions that anticipate and meet the needs of society.

 

WHAT’S NEXT?

• Recommendations for key messages

• Recommendations for coordinating key messages

• Recommendations for training and tools

QUESTIONS?