Tech Days 2014
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Transcript of Tech Days 2014
Argus Labs has built technology that is capable to sense, understand and predict context, human behaviour and mood, based on sensors and linked data.
Adver;sing – Finance – Mobile
ƒ(time) = cash!
Understand why you need extra cash first ! The reasons why you need cash will direct you how/where you will find it
You need cash in order to accelerate time or bridge a time gap
Find Product-Market Fit – Accelerate Sales – Grow an A Team – Accelerate Marketing
“we need some cash fast, because next month we’re toast” ✗
Founder bootstrapped
Angel investor funded
Government grants
250k EUR! 1,2M EUR! 375k EUR!
… kick-starting sales, generating revenue and raising Series A
other ways to stay cash positive!I’ve done bootstrapping and hustling
If you didn’t bootstrap, you’re not a founder – beware of over-bootstrapping – Be a pirate, not a cowboy I’ve done sweat equity
Ideal situation for co/founders – set ground rules – carry your own weight – beware of founder conflicts
I’ve begged Friends, Fools & Family Win-Win Loans, convertible notes and equity – Free Form – manage the relationship
I’ve looked at crowd-funding Rather consumer product centric – If you can’t PR you can’t raise
other ways to stay cash positive!I’ve had clients finance my startup phase
Still find it a perfect scenario – Hustle – Remain owner of your roadmap or IP
I was about to cash-in my pension fund. But didn’t. Very uncommon scenario in Belgium – Doable, but talk to your accountant first
I’ve done startup competitions Get some money – Get beaucoup PR – Don’t get overinvested in competitions
I’ve never done accelerator / incubator funding You don’t get money, you get branded – might be worthwhile, but vet carefully
other ways to stay cash positive!I once walked into a bank
seriously, I did straight loans to finance inventory – I had bad dreams – costly operation I’ve sold receivables and contracts
you can sell contracts and invoices – very uncommon – even costlier and riskier
I’ve raised money with investors Know your stuff – Start in time – Investors talk – 24hr turnaround – Vet your angel – Stay realistic – Be yourself
I’ve collected convertible notes Fast – Cheap – Be certain you will be able to convert at the optimal conditions
but most importantly!
http://www.arguslabs.be