Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen,...
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Transcript of Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen,...
#iot%@claropartners%
Startups(in(the(emerging(Internet(of(Things!!Moderated by!Aldo de Jong | Co-Founder Claro Partners & Startupbootcamp Data+IoT Accelerator!
4YFN / Mobile World Congress • Barcelona 25 February 2014!
#iot%@claropartners%
IoT(Entrepreneurs(panel(
Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%
Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen%
Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud%
AugusBn%Navarro,%lhings,%BCN%=%@lhings%
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moderator:%
Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%%
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#iot%@claropartners%
Aldo(NL%
Rich(USA%
Megan(UK%
Elisabeth(NL%
Mwenge(Congo%
Mercè(Spain%
Some%of%our%team%members%
Sebas=an(GER%
Jiri(Belgium%
Mandy(Lebanon%
Gunes(Turkey%
Abby(USA%
Claro%helps%corporaBons%and%startups%to%navigate%disrup=ve(shiBs(in%society%and%business,%delivering%service(design%and%business(innova=on(
#iot%@claropartners%
Key takeaways from our 15-month exploration of the IoT"
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The(IoT(is(about(the(interac=on(between(Internet,(Things(and(Data(((
Internet"
Things"
Data"
#iot%@claropartners%
The(IoT(is(about(the(interac=on(between(Internet,(Things(and(Data((…(and(the(value(this(creates(for(people(and(business(
New(value(for(people(and(business:(CapabiliBes%Services%Experiences%Business%models%%…%
Internet"
Things"
Data"
#iot%@claropartners%
The(Internet(of(Things(is(nascent…%like%the%internet%in%1995,%the%IoT%is%just%ge]ng%started%01(
1.0(
Infrastructure(and(core(hardware(
Hardware(&(Infrastructure(
Opera=ng(System(
Devices(
Services(
Hardware(&(Infrastructure(
Opera=ng(System(
Devices(
Services(
2.0(
Connected(devices(running(on(an(
opera=ng(system((
3.0(
ValueRadded(services(&(apps(built(on(top(of(data(from(connected(devices(
Hardware(&(Infrastructure(
Opera=ng(System(
Devices(
Services(
Intranets(of(Things!
#iot%@claropartners%
Internet(of(Things!
The(Internet(of(Things(is(nascent…%like%the%internet%in%1995,%the%IoT%is%just%ge]ng%started%01(
1.0(
Infrastructure(and(core(hardware(
Hardware(&(Infrastructure(
Opera=ng(System(
Devices(
Services(
Hardware(&(Infrastructure(
Opera=ng(System(
Devices(
Services(
2.0(
Connected(devices(running(on(an(
opera=ng(system((
3.0(
ValueRadded(services(&(apps(built(on(top(of(data(from(connected(devices(
Hardware(&(Infrastructure(
Opera=ng(System(
Devices(
Services(
#iot%@claropartners%
#iot%@claropartners%
The%IoT%emerging%business(landscape(structures%100%value%proposiBons%
claropartners.com(Username:%iotlab(Password:%4yfn2014(
#iot%@claropartners%
The(IoT(will(be(built(by(many(different(players(with(many(different(roles%02(Internet=connected%things%and%their%uses%will%be%so%varied%and%present%everywhere%that%the%IoT%won’t%be%the%result%of%one%single%enBty’s%work.%
#iot%@claropartners%
The(real(value(of(the(IoT(will(not(come(from(the(technology(itself,(but(the(services(built(on(top(and(enabled(by(it(03(
Peers(and(other(devices(
Other(service(providers(
Retailers(
Brands(
Brand%provides%services%
Retailer%provides%services%(camera%
rented)%
Other%appropriate%services%
Connects%with%other%users%
Prints%photos%remotely%
Sends%photos%to%friends%
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Hardware%&%Infrastructure%
OperaBng%System%
Devices%
Services%
COLLABORATIVE(
CORP
S.(
DEV(
Internet(of(Things(
A(significant(part(of(the(IoT(will(be(built(from(the(boYomRup,(by(entrepreneurship(and(experimenta=on(04(
Hardware%&%Infrastructure%
OperaBng%System%
Devices%
Services%
CORP
ORA
TIONS(
TOP(DOWN(
PC(industry(
Hardware%&%Infrastructure%
OperaBng%System%
Devices%
Services%CO
RPORA
TIONS(
DEV(
Mobile(industry(
#iot%@claropartners%
IoT(creators(face(mul=plied(complexity(briding(the(physical(and((the(digital(05(PHYSICAL(ELEMENTS( DIGITAL(ELEMENTS(
#iot%@claropartners%
@ClaroPartners(#iotcanvas((
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Smart phone app and internet service set activity goals!get feedback on progress!Data centre that
runs website and app (e.g. Amazon)!
Bluetooth to phone!Mobile data/Wifi to internet!
Prototype!ARM Mbed devkit!!Flash memory!Microcontroller !GPS+movement sensors!LEDS+vibration!!
Prototype!3D printed PU!!TPU rubber!ABS harness!
Produce and ship from Foxconn !
Nike stores!Electronics retailers!!
App stores!Nike+ website!!
Free app!Rev. share from 3rd party apps!!!
Device $149!!!
Make you fitter!!Fic=ous(example((
@ClaroPartners(#iotcanvas((
#iot%@claropartners%
Barcelona(has(great(poten=al(to(become(the(IoT(startup(hub(by(2020(
• Quality%of%life,%internaBonal%energy%• Growing%startup%ecosystem,%with%various%IoT%startups%• Thriving%makers%and%IoT%community%• Mobile%World%Capital%>%IoT%World%Capital*%
*)%see:%claropartners.com/4yfn%
#iot%@claropartners%
IoT(Entrepreneurs(panel(
Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%
Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen%
Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud%
AugusBn%Navarro,%lhings,%BCN%=%@lhings%
%
moderator:%
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Smart Cities by Smart Citizens
BACKGROUND• Started in 2011 at the Fab Lab Barcelona | IAAC!
• First crowd funding in 2012 (Goteo) = 13.400€!
• First 200 sensors deployed in March 2013!
• Second crowd funding campaign in May 2013 (Kickstarter) = 68.000 $!
• Featured at the IoT World Forum organised by Cisco in October 2013!
• Winner of the Innovation Award in the Smart City Expo in November 2013
WHAT IS IT ABOUT?
• open data and open knowledge!
• citizen engagement in the production of the city!
• city environment understanding!
• bottom up innovation (open source hardware and software, extendable and hackable)
SENSORS
FEATURES
NEXT SENSORS BOARD KITS LOGOS
SYMBOLS
TEMPERATURE HUMIDITY LIGHT NOISE CO NO2 SOLARPANEL
Internet connectivity
RTC Data time tracking
Mini Usb connector
&EŻIV]�'LEVKIVSolar Panel Charger
Micro SD card storage
Arduino IDE compatible
TM
METERING INDOOR EMF E-HEALTH AGRICULTURE
SENSORS
FEATURES
NEXT SENSORS BOARD KITS LOGOS
SYMBOLS
TEMPERATURE HUMIDITY LIGHT NOISE CO NO2 SOLARPANEL
Internet connectivity
RTC Data time tracking
Mini Usb connector
&EŻIV]�'LEVKIVSolar Panel Charger
Micro SD card storage
Arduino IDE compatible
TM
METERING INDOOR EMF E-HEALTH AGRICULTURE
WHAT IT SHOULD BE ABOUT?• official data + crowd source data!
• reduction of taxes if you produce good quality data!
• income to the data producer for big data sales!
• more sensors and more applications for different environments and situations!
• SHOULD BE PRODUCTION BEYOND DATA
relayrOpenSensorCloud
MARKETPLACEPLATFORM
relayrOpenSensorCloud
PRODUCT
Internet of Things Management Suite
Harald Zapp CEO
Paul Hopton Chief Engineer
Michael Bommer BizDev
Cedric Deniau CTO
An Experienced Team
Jackson Bond Product
The Social Cloud for your Things
“Bringing'the'Internet'of'Things'down'to'earth,'to'be'lived'and'experienced'by'everyone”'
The'Social'Cloud'for'Your'Things'
Sign%Up%to%our%private%beta!%
h@p://lhings.com'
[email protected]'Twi@er:'@Lhings'
Contact:%
#iot%@claropartners%
IoT(Entrepreneurs(panel(
1.What%will%it%take%for%the%IoT%to%take%off?%
%
2.%How%can%we%help%IoT%startups%to%be%successful,%what%is%missing?%%
%
3.%What%can%enablers%do%to%help%IoT%startups?%
%
%
%
#iot%@claropartners%
IoT(Entrepreneurs(panel(
Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%
Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen%
Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud%
AugusBn%Navarro,%lhings,%BCN%=%@lhings%
%
moderator:%
Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%%
%
%
%
#iot%@claropartners%
Helping(IoT(creators(develop(meaningful(offerings(in(the(Internet(of(Things(
Looking%for%startups,%corporate%partners,%mentors%and%accredited%investors:%[email protected]%
Shape(Refine%idea%
Shape(Refine%idea%
Build(Beta%launch%
Sell(Early%adopBon%
DEMO(DAY(DEMO(DAY(
2.%Startupbootcamp%Mentor=intensive%accelerator%focused%on%Smart%Data%&%Internet%of%Things%%
1.%IoT%labs%bring%together%designers,%developers,%makers%and%strategists%to%learn,%create%and%prototype%an%Internet%of%Things%offering%–%claropartners.com/iotlab%–(Wed(26(Feb(9:30(4YFN(
EXPLORE(1( IDEATE(+(PITCH(2( DEVELOP(3( PROTOTYPE(4( PRESENT(5(