WHATS’S THE KEY

DIFFERENCE

BETWEEN A

SCALEABLE START UP

AND A LARGER

ESTABLISHED COMPANY?

PART TWO

Start-ups are a

temporary

organisation

designed

to search for a

scalable and

repeatable business model Business Plans

vs Business Models

Plans fail in start ups

an exercise in creative writing with a

series of guesses about a customer

problem and the product solution

START UP BUSINESS PLAN

not for a start-up context

Plan your search for a business

model

using

BUSINESS

MODEL

CANVAS

describe, challenge,

design, and invent

business models

more systematically

Find the scalable business model

Buy this book

9 BUILDING BLOCKS

A business model describes how your company creates,

delivers and captures value

Download this free tool

The business model canvas

Want to quickly find a profitable

and scalable business model?

See part three