StartupCompany Workshop CustomerValidation MVP v02 · Explainer Video MinimalViableProduct...
Transcript of StartupCompany Workshop CustomerValidation MVP v02 · Explainer Video MinimalViableProduct...
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W
Startup VilleProduct/MVP
Quest 2Briefing 11 maart PLNTPitch 20 maart Area071
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LAUNCH & LEARNHow to startup?
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A startup is a temporary organization in search of a scalable, repeatable, profitable businessmodel
(Blank, 2005/2012)
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PERSONAWIE IS DE GEBRUIKER?
CUSTOMER DEVELOPMENT
Het Customer Discovery proces zoekt naar‘problem/solution’ fit. ‘Have we found a problem lots of people want us to solve (or a need they want us to fill)’ en ‘does our solution solve the problem in a compelling way’ (Blank, 2012).
Customer Discovery
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CUSTOMER DEVELOPMENT
Customer Discovery
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PERSONAWIE IS DE GEBRUIKER?
CUSTOMER DEVELOPMENT
Customer Discovery
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CUSTOMER VALIDATION
“In sum, the question is simple: ‘Is this a businessworth doing’, and devoting several years ofbackbreaking work? Will it generate enough revenue,growth and profits to achieve the founders’ andinvestors’ goals? And has the team learned enoughto make it happen?”
(Blank, 2012)
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PERSONAWIE IS DE GEBRUIKER?
CUSTOMER DEVELOPMENT
CCUUSSTTOOMMEERR??????Startups falen veelal niet vanwege een gebrek aan technologie, maar aan een gebrek aan klanten.
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MVP EarlyVangelist
Value Hypotheses Growth Hypotheses
PRODUCT MARKET
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PERSONAWIE IS DE GEBRUIKER?
CUSTOMER VALIDATION
Om een antwoord op deze vragen te krijgen moet jedaadwerkelijk het product aanbieden. En niet aan iedereen maaralleen de eerste enthousiastelingen, de ‘innovators’ en de ‘earlyadopters’. De groep die Blank ook wel de ‘early vangelists’noemt.Ook niet met een totaalproduct (want dat duurt te lang), maarmet een MVP. ‘Test the MVP. How? By asking for orders (ordownloads, logons, or clicks)!’, aldus Blank (2012)
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MVP
CUSTOMER DISCOVERY
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CUSTOMER VALIDATION
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Minimal Viable Product
Wat is een MVP?Een MVP is een versie van een product/dienst, die de founder van een startup de mogelijkheid biedt om zo veel mogelijk te leren van de klant over het (toekomstige) product met de minste inspanningen.
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Minimal Viable Product
Wat is een MVP?§ Geen eindversie van je product/dienst?§ Een experiment om je (waarde)hypotheses/vragen te
valideren§ Een minimum (set van functies, die je nodig hebt om
van je earlyvangelists te leren)§ Goed genoeg om te delen en feedback te krijgen
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Minimal Viable Product
Waarom een MVP?§ Om snel feedback te krijgen§ Om te zien of iemand het wil § Om opbrensten te testen§ Om te testen § Om tractie te bewijzen
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Minimal Viable Product
Deploy first, code later§ Je hoeft een MVP niet altijd (technisch) te
ontwikkelen§ MVP’s kunnen beginnen als e-mail. Google, ad
words, aanbod, landing page
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Minimal Viable Product
Soorten MVP’s?§ Een Landing Page§ Explainer Video§ Wizard of Oz MVP§ Concierge MVP§ Piecemal MVP§ Raise funds from Customers§ A single Featured MVP
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Landing Page MVP
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Minimal Viable Product
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Minimal Viable Product
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Minimal Viable Product
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Video MVP
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Minimal Viable Product
Explainer Video
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Minimal Viable Product
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Minimal Viable Product
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Concierge MVP
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Minimal Viable Product
Handmatige/persoonlijkeLevering van de dienst
Voordat je ietsautomatiseert, leverhet als persoonlijkedienst. Willen mensenhet überhaupt hebbenZo ja, zo leer je wat ze willen hebben
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Wizard of Oz MVP
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Minimal Viable Product
Wizard of Oz§ Doe alsof het een
volgeautomatiseerd systeem is, maar aan de achterkant zonder dat de klant het ziet zijn het gewoon de diensten van een persoonlijk dienstverlener
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Minimal Viable Product
Zappos§ Grootste onlineshop voor schoenen§ Founder begon niet met een grote voorraad en dure
backend§ In plaats daarvan ging hij naar de lokale
schoenwinkels en maakte daar foto’s van schoenen met de belofte deze evt. online te verkopen
§ Indien er een bestelling binnenkwam kocht hij de schoenen en verstuurde hij ze zelf naar de klant
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Crowd Funding MVP
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Minimal Viable Product
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Single Feature MVP
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Minimal Viable Product
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Build your MVP
CUSTOMER DISCOVERY
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Minimal Viable Product
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Minimal Viable Product
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Minimal Viable Product
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Minimal Viable Product
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Minimal Viable Product
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Minimal Viable Product
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Minimal Viable Product
ToDo’s§ Explainer Video MVP§ Landing Page MVP§ Low Fidelity MVP
§ Prototype§ Story Map
§ High Fidelity MVP§ Features§ Ontwikkelactiviteiten§ Ontwikkelaars/teams/partners§ Kosten