Startup Unit Economics and Financial Model

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Slides for a workshop about Customer Unit Economics and basic Financial Models for early stage tech startups.

Transcript of Startup Unit Economics and Financial Model

  • Customer Unit Economics & Startup Financial Models Austin Neudecker for EvoStart II
  • Customer Unit Economics What is a customer worth to you? CAC = Customer Acquisition Cost How much does it cost to get a paying customer On average across all your channels LTV = Lifetime Value (of a customer) How much does a customer spend with you [over some reasonable amount of time] Depends on how long they usually stay, attrition rate, etc. but often

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