Startup Stage#2 'SaaS is Sexy' Marek Kapturkiewicz

SaaS is sexy ?

SaaS is sexy ?!

SaaS is sexy !

Ernst & Young: Cloud, SaaS domina:ng tech industry acquisi:ons – Feb, 2013

•  Cloud and SaaS-‐related mergers was said to have accounted for more than 15% of global technology M&A deal volume in 2012

h3p://www.zdnet.com/ernst-‐and-‐young-‐cloud-‐saas-‐domina<ng-‐tech-‐industry-‐acquisi<ons-‐7000011132/

•  Plenty of new mergers and acquisi:ons in the tech industry are reported about on a daily basis, but the market has been dominated by cloud compu:ng and SaaS businesses

•  The SaaS soOware market will increase 25% in 2013 to $59 billion

•  …“because the browser-‐based access model for SaaS products works be7er for collabora8on among internal and external par8cipants than behind-‐the-‐firewall deployments… ”

Forrester: SaaS And Data-‐Driven “Smart” Apps Fueling Worldwide SoOware Growth

2011/2012 – flurry of deals …examples

•  Taleo (talent management) -‐ $2.1 billion by Oracle.

•  RightNow (CRM) -‐ $1.5 billion by Oracle.

•  Successfactors (HR/HCM) -‐ $3.4 billion by SAP.

•  DemandTec (Colabora<ve) $440 million by IBM.

•  Convio (Marke<ng/Business mgt) was scooped up for $300 million by Blackbaud.

Marc Andreessen: 2012 Will Be Remembered As The Year Of SaaS, with many big companies switching to cloud-‐based enterprise applica<ons… but… TRIDENT CAPITAL (2013 trends): Enterprise SaaS is emerging as a separate category. It is <me we start differen<a<ng enterprise SaaS from SaaS applica8ons aimed at smaller companies.

SaaS – several categories... All? CRM / Social CRM SoOware (customer rela:onship management) ERP SoYware (enterprise resource planning) Accoun:ng / Finance SoOware Project / Task Management SoOware Marke:ng Automa:on Web Anali<cs SoYware Sales SoYware

Billing and Invoicing SoYware Produc:vity / Collabora:on SoOware Web Hos<ng and Ecommerce HCM (human capital management)/HR SoOware Transac<on Processing Management informa<on system (MIS) Content management (CM)

SaaS – several categories... GetApp perspec:ve

h3p://www.gshiYlabs.com/top-‐internet-‐marke<ng-‐soYware-‐saas-‐providers-‐2012/

Top 150 Internet Marke:ng SoOware/SaaS Providers of 2012 by WordStream

SaaS Providers: How to Compete in Crowded Markets

•  Well, things have changed… this isn’t 2008 where SaaS was novel and unique and maybe even cool.

•  In 2013 SaaS just is. •  It’s the norm. •  It’s the expected model. •  Cloud is mainstream.

h3p://sixteenventures.com/saas-‐compe<<on


•  Being a SaaS company in 2013 does not give you a compe<<ve advantage;

•  It allows you to be in the game;

•  It’s just the star:ng point… If we’re honest, there are probably 19 other companies in your category JUST LIKE YOU



… now you have to figure out why you’re unique so you can get – and keep – more market share. Look also at: SaaS Metrics 2.0 – A Guide to Measuring and Improving what Mahers


h3p://www.forentrepreneurs.com/saas-‐metrics-‐2/

Major Trends For Cloud Compu:ng In 2013 – only one example

Cloud and mobile mixing

•  According to Forrester Research, mobile devices and applica<ons will con<nue to rely on the cloud compu<ng cost-‐efficient and available processing power.

•  “/…/ Nearly every SaaS applica8on has a mobile client now, which is proof of the model as well.”

h3p://www.cloudtweaks.com/2013/01/major-‐trends-‐for-‐cloud-‐compu<ng-‐in-‐2013/

SaaS categories… only one example

Ver:cal Applica:ons Every industry has or may have its own management applica8ons, designed to op8mize produc8vity and profitability; A large number of the companies in this space are start-‐ups focused solely on ver8cal SaaS offerings… SO THAT IS WHY…

SaaS is SEXY – definitely!!!

Startup Stage#2 'SaaS is Sexy' Marek Kapturkiewicz

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