[Startup Nations Summit 2014] Competition - Peru
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Transcript of [Startup Nations Summit 2014] Competition - Peru
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According to the World Health Organization, 500
million people a year become infected with these 4
diseases worldwide.
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These STDs have no obvious symptoms but can
cause infertility, cancer and an increased risk of
contracting HIV.
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Are responsible for 50% of all STDs even though they
are only 27% of the population.
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According to the Center for Disease Control (CDC),
these diseases represent USD 16 billion per year in
healthcare costs in the United States.
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An affordable, easy to use medical device that
enables painless and rapid testing for the 4 most
common curable STDs (syphilis, gonorrhea,
trichomoniasis and chlamydia infection) in one
test.
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1. Put Hoop Ring on your thumb
2. Press the button
3. Within a minute LED lights will indicate that the
test has been performed.
4. Open Hoop app to see your results and get help.
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Our technological
innovation for the
painless collection
of blood. This is
achieved by placing
electrodes in the ring
that transmit current to
block the sensation
of pain in the finger.
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For antibody detection we are using low cost paper
based microfluidic device that uses capillary
action. It doesn’t require pumps or power source.
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We convert bio responses into electronic signals
through electrochemical reaction that allows parallel
and highly sensitive assays. We detect specific
binding of antibodies with antigens immobilized on
the surface of the chip.
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We mitigated the risk of
biowaste by denaturating
blood with special
chemicals and by having
retractable needle.
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Results are automatically shown in Hoop app
where users can find valuable information regarding
sexual health and follow up recommendations to
their test results. All this is done with a high level of
privacy.
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We sell Hoop rings and sets of single-use
cartridges for STD testing.
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Our Cost Structure per unit is $29 and our financial
analysis results in a break-even point of 30,000 units
at a sales price of USD 50.
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Co-branding campaigns with
Major Condom Manufacturers
(like Trojan or Durex) to reach
youth demographics and to
access to their distribution
channels, while promoting
their products in our Hoop
app.
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We got more than 200
responses from 10
countries.
Young adults want to
use Hoope and know if
they are STD-free.
They say that Hoop
ring is beautifully
designed and makes
the testing procedure
less scary and
embarrassing.
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Hoop ring integrates the best features of existing
STD testing methods. Its price is as competitive as
price of STD home test kits; it is as reliable as lab
testing and it gives access to information of mobile
apps and cutting edge lab-on-a-chip accelerating
technologies.
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We see a world in which people have access to
Hoop technologies for an increasing number of
applications.
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In the future we are planning to expand the
diagnostic to broader range of diseases like
cancer, HIV, diabetes, allergy and others.
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We are also planning to
adapt Hoop ring for
administration of
medicine and blood
collection both for
home use and for
remote areas with
limited access to health
care.
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We combine technical skills in Hardware and Software development,
Biotechnology, and Business in more than 20 years of experience in
healthcare research and entrepreneurship, having raised more than 3
million USD for our various startups.