Startup Marketing Strategy: infullview
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Transcript of Startup Marketing Strategy: infullview
MODERN MARKETING
Reference: http://www.meetup.com/Online-Marketing-Sydney/events/119793812/
Marketing Channels
Reference: http://marketingland.com/the-changing-definition-of-inbound-marketing-why-seos-and-sems-should-care-46187
Inbound Marketing Channels
Reference: http://moz.com/blog/inbound-marketing-is-taking-off
OUR STRATEGY
Reference: http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/
Reference: http://jess3.com/eloqua-content-grid-v2/
Search, SERP’s & Purchasing Behaviour
HR Tools
Reference: http://www.optify.net/inbound-marketing/inbound-vs-outbound-marketing
SEO & Keyword Research
Reference: http://www.semrush.com/
SERP Competition
Reference: http://www.marketsamurai.com/
Blogging & Guest Blogging
• What to Blog:- Tips, How to Tutorials,
Stories, Interviews, etc• Which Keywords:- Longtail
o Tool: Ubersuggest.org• How to Find:– Use Bing: allinURL:write-for-
us– Topsy: “guest post” keyword.
Video
What to Do:- Optimise: Title,
Description, Links, Overlays/Playlists
- Spread: eDM, Blog, Preview, 3rd Party
News & PR- StartupSmart:
http://www.startupsmart.com.au/start-up-profiles/infullview/201205026160.html
Business Review Australia: http://www.businessreviewaustralia.com/magazines/11486/page46
Seminars & Webinars
Matt is running a one day training course at Mosman Community College from August; 'How to get hired or Promoted'.
http://www.mec.nsw.edu.au/modules/details?ModuleID=30723
CRM & Leads
Reference: http://www.inboundsales.net/build-a-lead-nurture-program/
Analytics
• Tracking: UTM’s• Cross Channel
Reference: http://blog.technologyevaluation.com/blog/2013/07/05/why-demandware-is-out-in-front-in-the-digital-commerce-sector/
KPI’s
Reference: http://www.hubspot.com/inbound-marketing
THANKS
Pieter S Verasdonck twitter.com/psverasdonck http://au.linkedin.com/in/psverasdonck