Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
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Transcript of Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
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STARTUP IDENTITY: THE TOOLKIT TO START
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IDENTITY ?
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#BEAUTY
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#PROFESSIONAL
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#OUTSTANDING
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IDENTITY =
SOUL & COHERENCE
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WHEN ?
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IMPACT?MEMORABLE
SIMPLE & EMOTIONAL
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ERA OF IMAGES
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YOU SAY THINGS YOU DON’T EVEN KNOW
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Your identity
talks
1) Authenticity
2) Lifestyle
3) Leadership4) Management
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1) Authenticity
2) Lifestyle
3) Leadership
4) Management
From your team to your problem, it is obvious
What to fight for sets the way you live
Be yourself, everyone else is already taken.
Your employees gets the mission through the identity
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LOGOLOGOLOGO
LOGOLOGOLOGO
LOGOLOGOLOGO
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LOGO
OFFICE
WEBSITE
TONETOOLS MNGT
EVENTS
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YOU MEAN SOMETHING
BUT
YOU DON’T KNOW HOW TO EXPRESS IT WELL
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LET’S WORK
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CANVASVALUESMANIFESTOSTORY
ARTPINTERESTTYPOGRAPHYLOGOTYPEBRIEF
LANDING PAGEIDENTITYCONTENT
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CANVAS
1/ IT’S ALL ABOUT FOUNDERS
Who are you-give us 3 words to describe each of you. Who does what in your start-up? Who is in charge of design? Who’s the hunter (exterior)? Who is the farmer (caretaker)? What are your values? Your beliefs and your battles? What is driving you to build your start-up?
2/ PRODUCT
What problem does your start-up resolve? Which awesome brands/products inspire you the most for your start-up? Which interface do you find ultra-swag ? Precise us why.
3/ A TASTE OF YOUR STARTUP
a film/cartoon a dish a famous character/person a city a color a music/song an animal
4/ TARGET
Who are the users/ clients that you are targeting? Who is using your start-up today? What feedback have you gotten from users? How does a client use your start-up today? Is it ideal and if not, what would be the ideal usage?
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LET’S TALK ABOUT YOU