Startup Growth Academy #2: Page Conversion Checklist
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Transcript of Startup Growth Academy #2: Page Conversion Checklist
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#Landing Page
What makes a great landing page?
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#1
Only important content: benefits, pricing, contact. *1
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#2
Benefits. Show user benefits, not product
features. *2
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#3
One pitch. Decide on the most important benefit/UVP
and pitch it. *3
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You can learn pitching
from Asana.
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#4One CTA. Think about your audience: what CTA would convince them to try the
product?
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You want such a call
to action.
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#5Simple forms. If you use forms - ask only for name
and e-mail. Every additional field leads to a 5% decrease in
form conversion.
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Don’t even think about forms like this one!
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#6
Huge, friendly picture. A smiley face should do the
job. *4
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Good, old classic
from 37signals.
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#7Social Proof. Use whatever
you can: number of customers, their logos and references. More is better
in this case.
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#8Distractions. There can't be any unnecessary friction in the user flow – forget the
carousel and slider. *5
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#9Speed. Slow pages simply don't convert. Make sure your website gets a good
score from Google website optimizer.
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#User Onboarding
Conversion doesn’t end at a landing page.
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#1Tutorial. After a trial sign up
push the user through a step-by-step tutorial covering the most important features of your product/offering. *6
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#2E-mail onboarding. On
average you need 7 emails to activate your user to become a paying customer after the
trial period is over. *6
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#Traffic
Traffic sources can be optimized as well.
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#2
Right target. Are you reaching the right
people?
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#2No false promise.
Avoid overselling your product when pitching to your potential visitors (in
content marketing and ads).
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They will leave immediately after realizing the product
offered on the landing page is even slightly different from the promised one.
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Follow this checklist before you start A/B testing
anything on your page.
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Testing techniques, footnotes and checklist in PDF are
available on:
www.growthhacking.biz/page-conversion-checklist
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Join FREE Marketing Course:
www.growthhacking.bizGreg Pietruszynski | @pietruszynski