gamification: Applications for

Startups

gabe zichermann

@gzicherm

change is hard

Pew Research

COLLECTIVE CHANGE IS EXPONENTIAL INDIVIDUAL CHANGE IS LINEAR

COPYRIGHT TIME INC

feedback friends fun

gamification

GAMES ARE WIRED TO PRODUCE PLEASURE

THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.

Judy Willis MD

CC FLICKR.COM/SCOTTFIDD

wired for pleasure

DOPAMINE: THE WONDER DRUG

GAMES CAN MAKE YOU SMARTER

MAY ET AL - 2004-2008 -- JUGGLING FOR 12 WEEKS MARKEDLY INCREASES GREY MATTER.

THE ACT OF LEARNING NEW THINGS IS THE TRIGGER, NOT PERFORMANCE.

MULTILINGUAL CHILDREN HAVE MORE GREY MATTER, 15% BETTER STANDARDIZED TEST PERFORMANCE OVERALL

CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS

grey matter and games

MULTITASKING TO THE MAX: WOW

CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE MANAGE: LONG-TERM OBJECTIVES MANAGE INTERRUPTS

CC FLICKR.COM/THATPATTI

multitasking masters

too slow

gamification is: the process of using game thinking &

mechanics to engage users

gamification is not just

hi, i'm gabe zichermann

gamification.co

PARTIAL CLIENT LIST

GSummit.com

San Francisco, June 19-21

"OUR GREATEST COMPETITOR IS ZYNGA" -PREMAL SHAH, KIVA

Recency

Frequency

Duration

Virality

Ratings

ENGAGEMENT

ESCORE

goventerpriseeducation healthcarepublishingphysical goods

slow down - speed camera lottery

instant feedback

RyppleDue Props

learn - codecademy

ANANTH PAI - GAMIFIED LEARNING

answer - stackoverflow

crowd work - cnn

get fit - NextJump

reward loyalty - gilt

NISSAN LEAF

FORD FUSIONTOYOTA PRIUS

AUTOMOTIVE GAMIFICATION

HONDA INSIGHT

PROGRESSION TO MASTERY

BARTLE’S PLAYER TYPES

ACTING

INTERACTING

PEOPLE ENVIRONMENT

KILLERS

SOCIALIZERS

ACHIEVERS

EXPLORERS

STATUSACCESSPOWERSTUFF

@gzicherm