Startup Asia Jakarta 2013: Key elements that helped Kakao grow
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Transcript of Startup Asia Jakarta 2013: Key elements that helped Kakao grow
Sirgoo Lee
Key Elements that Helped KAKAO Grow
November 21, 2013
1. Learning from FailureSpeed
Listening to Users
Buru.com, 2007* Social Bookmarking Service
Wisia.com, 2008* Social Ranking Service
2. Top Talent Software Engineers
What Differentiates KAKAO from Others?: A large team of skilled and experienced software engineers helped
deploy reliable service from the beginning.
3. Open Culture
Horizontal CommunicationUse of English names
Brian
JB
ChloeBrandon
Gary
Jake
Joshua
Bob Robin
Sarah
MikeS Viktor
EvanTorea
Jim
InaWilliam
Janice
Ethan
Tod
Erica
Roy
ReannNamss
Justin
Reid
Cecilia
Jasen
SmithSummer
RyuPeterNatalieDean
Leon
ChrisTim
Yang
Shwn
LucasSean
TedToby
ArnoldMark
NillJess
JasonDannyDaniel
Jullie
Harry
Reed
Kevin
Jini
Donald
Tosi
Sun
Jeff Leslie
Karl Young
Scott
Ray
Helen
Jack
Jay
Amy HenryColin
MikeYoung K
Frank
Edan
AlexStella Carlos
Gilbert Thomas
SoaaJun
Johney JeremyLeo
Anne
Eugene
ClareHailey
April
Rna
Myu
Irene
Ellie
Open & Share
4. Strong User Loyalty
100 Improvements Project - Together with Users
20 times faster
Moving emoticons
Support for BlackBerry
Link between app & KaTalk
“KakaTalk” notification tone
Font size settings
Check my own profile
Change friends’ names
Verify by phone call
Search settings for my ID
Notification settings for each chatroom
Check the latest version
Find friends using index
Send larger video files
Set a name for each chatroom
Hide or block friends
Check the number of KaTalk friends
Send a message to multiple people
The 100 Improvements Project 2.0 is Now Open !
Debate with the Korea Communications Commission over “Free Call” in June 2012
Users voluntarily gathered together in cyberspace to show support for KAKAO
Currently, there is much debate over KakaoTalk’s Free Call (mVoIP) service. SK Telecom said that the service should not be introduced hastily, claiming that the service “will hinder the growth of the industry, cause inconvenience to users and undermine our national interests.” LG Uplus, which initially did not impose any restrictions on mVoIP, later changed its position saying that mVoIP services will be allowed only up to a limit. What's your take on this issue?
- What do they mean by “undermine our national interests”? Last time I checked, SK, KT and LG Uplus are not government-run enterprises. Their ridiculously expensive monthly plans are what undermine our national interests.
- Consumers make free calls using the data allowance that they already paid for. Mobile carriers have no right to intentionally restrict the data use by their customers. It’s time to defend our rights as customers.
- I’m currently using an unlimited data plan. I’m wondering why I should be restricted from using the data plan that I already paid for. I have no idea what traffic or network neutrality is. All I know is I need to get my rights back.
KAKAO NOW !
32M120M5.2B
KakaoTalk User Metrics
Active Users120 Million
Daily Messages5.2 Billion
Daily Unique Visitors 32 Million
Sum of SMS/MMS sentthru 3 major Korean telcos:
300 million
Game/Music/MediaSocialGraph
AdvertisersContents Creators
3rd Party
Benefit/Contents/Info
KakaoStoryPlus Friend
KakaoLink 2.0Digital ItemDigital item KakaoGame
Thank You