StartPad Countdown 6 - ACLU 2.0: Demand Your dotRights
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ACLU 2.0: Demand Your dotRights
Chris ConleyTechnology & Civil Liberties Fellow
ACLU of Northern California
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Three Questions:
1. Why is the ACLU involved in consumer issues?
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Three Questions:
2. Is protecting user privacy and free speech good for business?
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Three Questions:
3. What can we do?
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1. The ACLU and User Privacy
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Technology & Civil Liberties
As technology advances,civil liberties will not be left behind.
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2004: Facebook launched1998: Google founded1990: World Wide Web created1986: Electronic Communications Privacy Act enacted1970s: Key Supreme Court decisions
Privacy Needs a Kick-Start
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Focus on User Privacy
• Proactive extension of efforts to combat government surveillance
• Core ACLU value: protecting space and freedom to choose and act
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Companies and User Privacy
• Companies are gatekeepers of user information
• Uniquely positioned to protect or erode user privacy and control
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Companies and User Privacy
But if knowledge = power money
why should companies care about user privacy?
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2. Privacy Is Good for Business
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Why Invest in Privacy and Free Speech?
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Why Invest in Privacy and Free Speech?
• Build Trust and Loyalty With Customers
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In a recent survey of over 1000 Americans, more than 50% said that online privacy
was
“really important”
Why Invest in Privacy and Free Speech?
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Why Invest in Privacy and Free Speech?
Users in a 2008 study were “very concerned” about
• law enforcement access to data (49%)• inability to delete files or records (63%) • targeted advertising (68%)• files used for marketing purposes (80%)• files sold to third parties (90%)
Why Invest in Privacy and Free Speech?
Why Invest in Privacy and Free Speech?
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Why Invest in Privacy and Free Speech?
A 2007 study concluded that users would pay $0.60 more for a $15 item in order to protect their privacy.
A 2000 study estimated the total lost revenue due to privacy fears at $6 billion.
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Why Invest in Privacy and Free Speech?
• Build Trust and Loyalty With Customers• Protect Your Reputation and Relationships
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Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Protect Your Reputation and Relationships• Avoid Expensive Lawsuits and Fines
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Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Keep Business Partners Happy• Avoid Expensive Lawsuits• Generate Positive Press and Build Brand
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Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Keep Business Partners Happy• Avoid Expensive Lawsuits• Generate Positive Press ... Not Negative
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3. How to Design for Privacy
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What Can You Do?
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Keep Users Informed
• Develop a Comprehensive Privacy Policy• Post Your Privacy Policy Prominently• Follow Your Privacy Policy• Alert Users About Changes• Provide Notice Before Updates
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Protect Users While Collecting Data
• Collect Only Necessary Information• Aggregate or Anonymize• Inform Users About Data Collection• Use Opt-In Before Sharing• Allow Users to Correct and Delete
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Minimize Disclosures of User Data
• Comply Only Where Required By Law• Provide Notice and Opportunity to Contest• Disclose Only Required Information• Safeguard User Data• Respond Quickly to Breaches• Protect Users from Monitoring
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Promote Free Speech
• Develop Content-Neutral Policies• Protect Anonymous Speech
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Protect Legitimate Speech
• Draft Terms of Service to Avoid Stifling Speech
• Refrain from Monitoring Speech• Respect Free Speech in Takedowns• Allow for Fair Use when Using DRM
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Make Privacy and Free Speech a Priority
• Design for Privacy and Free Speech• Build on Successes• Learn From Mistakes
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Change the System
• Push for Upgraded Privacy Laws• Promote Privacy as a Social Value• Help Users Demand Their dotRights!
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