Starting zeneca
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Transcript of Starting zeneca
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Starting
Beyond the idea
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And so it goes
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So, what’s in it for you ?
Opportunity is in the eye of the beholder !
So, why should you listento me ?
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PlansPlans
World of World of businessbusiness
5
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The Business Plan
• It barely changed in 40 years• People read it less and less• It doesn’t guarantee success, performance or
profits• It won’t get you the money you need,
even less the money you want
The Business Plans
• Most entrepreneurs aren’t motivated by it.• Very few believe in it• Money providers barely rely on it, because the
content rarely fits their expectations• The business counselors try to work around it’s weaknesses
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Bird in hand
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It starts with
Entrepreneurs have the
bright shiny new gizmo syndrome!
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But…
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Smart Small
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The Need
www.alaintheriault.comTous droits réservés - SynOpp (c) – Montréal 2010
MaslowMaslow 2121ee siècle siècle
Besoin
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A convincing solution
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The advantage
• Comparative
• Competitive
• Unfair
• V=B-C
• V=R-E
www.alaintheriault.com(c) Claude Ananou
The 5F of expectations
- Functions
- Finances
- Freedom Gives more freedom
- Feeling Give emotions
- Future He can see long term
www.alaintheriault.com Junkies ?Junkies ?
ProbabilityProbabilityUncertainty, Uncertainty, Unknown! Unknown!
Six thresholdsSix thresholds
Get something goingGet something going
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Propagation
Tous droits réservés - SynOpp (c) – Montréal 2010
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The pivotThe pivot
Tous droits réservés - SynOpp (c) – Montréal 2010
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Growth
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Exit strategyExit strategy