Starting your career in med comms · Smith et al. 2017 N=271 N=275 Local reactions Systemic...
Transcript of Starting your career in med comms · Smith et al. 2017 N=271 N=275 Local reactions Systemic...
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Starting your career in med commsJane Smith
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So, what is med comms?
Work with the pharmaceutical industry to
raise awareness of diseases and treatments, educating and informing healthcare
professionals about the benefits and risks of new therapies, supported by clinical and
economic data
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Types of projects
Meetings Medical affairs Commercial DigitalSatellite symposia
Standalone meetings
Advisory boards
Speaker training
Virtual meetings
Slide kits
Publications
Literature reviews
HEOR/market access
Expert engagement
Promotional materials
Objection handlers
Strategy development
Market and competitor analyses
Websites
Apps
E-learning
Videos and animations
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Work with the pharmaceutical industry to raise awareness of
diseases and treatments, educating and informing healthcare professionals about the benefits and risks of new therapies, supported by clinical and economic data
What does med comms mean to me?
Intellectually stimulating and
rewarding
Chance to expand scientific understanding
Opportunity for development and growth
Teamwork and collaboration
May involve travel to meet clients/KOLs
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What are the entry opportunities?
Medical writingEditorial
Account or project management
Key attributes for any role: Scientific knowledge, teamwork, eye for detail, organizational skills, good communication, eagerness to learn
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Choosing an agency – key criteria
IndependentTend to be smaller; may offer opportunity for greater responsibility early in career
GlobalSupport HQ clients pre- and post-launch
Full serviceSpan a range of services – eg publications, digital, training, meetings, consultancy
NetworkLarger organizations, often
spanning med comms, advertising and PR
LocalFocus on an individual
market or region
SpecialistFocus on one sector –
eg training or market access
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Not all agencies are the same…
You need to consider
Reputation
Culture Team turnover
Training opportunities
?
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Sources of information
Company websites provide insights into agency life and cultureCheck out Firstmedcommsjob.com for more specific information about landing your first job
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Sources of information (cont)
Internships, work experience and networking events are all invaluable sources of information to ensure that you are prepared for the interview and for your first day on the job
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Agency life
Faith Norster
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My path to medical writing
Scientific backgroundPhD studentPassion for scientific engagement Med comms networking
Experience/skills Two testsTwo interviews
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My path to medical writing
Experience/skills
Medical writer• Writing• Poster and slide deck
development• Meetings/symposia• Science engagement
Account handler• Managing students• Project tracking• Organizing events
Medical communications• Networking events• Pharma visits
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Med comms networking
Choosing the right agency for me
Type of training?
Office location?
Therapy area?
Type of medical writing?
Number of trainee medical writers
in account?
Size of company?
Career progression path?
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Designer
Other specialist
Scientific leadProject manager
What to expect as a medical writer
Medicalediting
Projectmanagement
Scientificbackground
Medicalwriting Design
Medical writer
Editor
Medical writer
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0
20
40
60
80
100
Safety profileAdverse reactions occurring within 7 days of any dose
3
CI, confidence interval
Smith et al. 2017
N=271 N=275
Local reactions
Systemic reactions
Prop
ortio
n of
sub
ject
s w
ith re
actio
ns
with
in 7
day
s af
ter a
ny d
ose
(%)
Sweden and Finland
Months
3 5 11–12 Co-administration 11–12 months
Pain SomnolenceErythema Swelling Pyrexia Vomiting Crying Anorexia Irritability
What to expect as a medical writer
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• Mentor (senior medical writer)
• Formal training (AMICULUM Curriculum )
• Weekly account meetings• Client calls and meetings
• ABPI/compliance training
• Inductions• Company meetings• Networkpharma.tv• Pharmatimes.com
• Therapy area• Client processes• Client calls/meetings
Support as a trainee
Client work
Writer
Industry
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A typical project
Project briefing
Client review
Review and approval
Second draft
þþþ
Project completion
First draft
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A typical project
Project briefing
First draftClient
briefing call
Internal discussion
Outline development
Internal review
Client outline review
First-draft development
Design input
Internal review
Edit
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0
20
40
60
80
100
Safety profileAdverse reactions occurring within 7 days of any dose
3
CI, confidence interval
Smith et al. 2017
N=271 N=275
Local reactions
Systemic reactions
Prop
ortio
n of
sub
ject
s w
ith re
actio
ns
with
in 7
day
s af
ter a
ny d
ose
(%)
Sweden and Finland
Months
3 5 11–12 Co-administration 11–12 months
Pain SomnolenceErythema Swelling Pyrexia Vomiting Crying Anorexia Irritability
A typical project
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Why I enjoy med comms Creative
Innovative
Variety
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Come and speak to the team at the AMICULUM booth