Preparing for a Strong Launch

By Todd Hood, Chief Cupid, Business Cupids

“Doing” SendOut CardsWe don’t “do” SendOut CardsWe help build relationships through appreciation

We train people to use the SendOut Cards serviceThey “sow seeds of appreciation” through cards

and giftsSow more seeds, reap more relationships

Anyone can send a ‘thank you’ cardOur people send cards with their own

feelings/messagesEvery card can also be sent with a gift from the

catalog

What is the Business Case?Unique service

Not offered anywhere elseThe opportunity

Huge marketGrowth potentialSimple

CompensationResidual incomePassive income

Unique ServiceTechnology transforms appreciation

More convenientLess expensive

StraightforwardSimple

The OpportunityHuge market

9 out of 10 people want the service (189MM adults*)Growth potential

Goal - more people sending more cardsOnly 300,000 current SOC users (0.15% of

population*)Current revenue ~$50MM; Goal revenue ~$1,000MM

Simple internet-based serviceLow investment/maintenance/overheadNo inventory needed

* Source: U.S. Census Bureau, Survey of Income and Program Participation, 2004 Panel, Wave 5

CompensationImmediate retail profit (no recruiting needed)

~$.36/card10 customers -> 100 customers -> 1000 customers

+ Incremental income monthly

Leadership bonuses$100-250/new rep

Organization commissions2-5% of your organization total point volume

Monthly StrategyLet 10 people each month send a card

Sign 2 of them for $10 monthly auto-ship (20 pts/month)

Help others buy ‘one-time’ points (40 pts/customer)

Send them each a ‘thank you’ card immediatelyFollow up with an email 60 days later

Use the rest of your points to send cards/gifts to others

Refer those interested in making money to meWe’ll sign them up together for you

Break-even Risk AnalysisTotal investment ($584)

$398 Entrepreneur Package (includes first 100 cards)$186 - $15.50/month (25 cards/month)

Break-even $586$586 - Retail Profit and Commissions

Add 2 customers/month (20 points/customer) = over 3000 points

Total annual points sold = ~3000* $.1955= $586Excludes one-time purchases and Leadership Bonuses

All your cards in 2010 for no chargeCustomers will thank youFuture retail profit and commissions in 2011, etc.

Next StepsWrite 10 names for each month in 2010

ThoughtfulComputer usersAlready send cards

Get their mailing addresses (envelopes from cards)

Send them customized ‘thinking of’/’thank’ you cardsNo advertising, just your feelings

Contact them a week later to confirm receiptLet them send a card to someone

This is the first step where you need a rep account

Ready to get started?Todd Hood

Chief Business Cupidtodd@BusinessCupids.com203-570-5733

Questions