Chapter 6 part III Starting Your Own Business: The Entrepreneurship Alternative.
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COMPANY
Turner Broadcasting creates and programs branded news; entertainment; animation and young
adult; and sports media environments on television and other platforms for consumers around the
world. Headquartered in Atlanta, Georgia, Turner is a Time Warner Company.
COMPANY OVERVIEW
The programming business is aligned within four key divisions -- Domestic Entertainment;
Animation, Young Adults & Kids; News; and International. We target audiences with content
that is compelling, specific and relevant.
Domestic Entertainment
Collectively, TBS, TNT, Turner Classic Movies (TCM) and truTV provide a blend of originals,
marquee sports, popular licensed series and movies, classic film and reality programming. This
balanced mix of content addresses the specific needs of advertisers, distributors and consumers,
while driving reach that generates in the best financial returns.
Animation, Young Adults & Kids Media
Cartoon Network, Boomerang and Adult Swim; the digital businesses and Cartoon Network
Video; and two animation production facilities, Cartoon Network Studios in Burbank and
Williams Street Studios in Atlanta offer targeted original, acquired and classic animated and live
action entertainment.
News
CNN, the original 24-hour news network, delivers the most comprehensive, nonpartisan news
and analysis to global audiences across all platforms. CNN Worldwide's networks and
businesses, include CNN/U.S., HLN, CNN International, CNN en Espaol, CNN.com, CNN
Airport Channel, CNN Radio and CNN Newsource.
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International
With some 130 branded channels in 27 languages in more than 200 countries, Turners global
business is strong and continuing to build scale by leveraging the value of existing brands and
making strategic regional acquisitions.
Turner is the leading U.S. multi-channel operator in Latin America. CNN is the #1 English-language news brand around the world. In 2010, Turner made three major acquisitions to expand the global portfolio, Imagine in
India, the Millennium Media Group in the Nordic region and Chilevisin in Chile.
COMPANY HISTORY
The Beginning
The acquisition in 1970 of Atlanta UHF channel 17 by R.E. "Ted" Turner launched a business,an industry, a media empire and a string of extraordinary "firsts." In 1976, the company debuted
the first national cable television network and named it The SuperStation. Four years later,
Turner Broadcasting invented 24-hour cable news with CNN, one of the world's most powerful,
respected and honored media brands.
Classic Movies
In 1986, the company acquired the film library of the legendary movie studio Metro-Goldwyn-
Mayer. The library provided the programming foundation for TNT, which launched in 1988,
just as the purchase of Hanna-Barbera Entertainment Co. in 1991 made possible Cartoon
Network the following year. Turner Classic Movies, the only commercial-free classic film
network, bowed in 1994.
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Brand Extension
The company grew exponentially during the '90s, extending its core news, entertainment and
animation brands internationally while creating and acquiring new brands for the U.S.
marketplace; building a successful home video, book-publishing and film-distribution arm;
operating championship professional sports franchises; and dramatically expanding its scale and
presence around the world. In 1996, Turner Broadcasting was acquired by Time Warner Inc.
Digital Media
The company's leadership in digital media, established in the continuing success of the signature
news and information site CNN.com, has grown in recent years to include the creation and
management of digital businesses for longtime content partners the NBA, NASCAR and the
PGA. The Turner entertainment networks, now including truTV, operate robust online
components. And Turner's mobile business interests continue to gain scale in international
markets.
Looking Toward the Future
In more than 40 years as a cornerstone of the cable television industry and an innovator of
consumer and production technology, the company creates and programs branded news,entertainment, animation and young adult media environments on television and other platforms
in some 30 languages for people in more than 200 countries and territories around the world.
The Turner Broadcasting portfolio includes CNN/U.S., HLN, CNN International and CNN.com;
TBS, TNT, Turner Classic Movies, truTV, and Turner Sports; Cartoon Network, Boomerang and
Adult Swim; alongside regional international brands such as Cartoonito, Boing and Pogo; QTV,
Glitz*, Infinito, Silver, Tabi and Mondo, among others.
OPERATING PRINCIPLES
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Guiding Principles
Viewing individual contributions through the prism of business priorities helps focus efforts,
reminds ofthe companys goals and connects to the promise of Turner Broadcasting.
Innovation
Company owes it to their customers, the industry heritage to continue to exhibit the vision and
daring that is Turner Broadcasting's global signature.
Branded Environments
Television is and will remain companys core business for years to come, but the long-term
future of the company is in leveraging emerging media platforms to ensure that its brands are
available wherever consumers access entertainment, animation and news.
Sustained Growth
The company has a responsibility to Time Warner shareholders, to business partners and to one
another to ensure that the Turner businesses deliver consistent financial performance that allows
for ongoing investment and continued growth.
Collaboration
Office walls and organization charts and are good for some things, but collaboration isn't one of
them. Sharing information and ideas always makes the organization faster, smarter and stronger.
The focus is on finding ways to work with, not against, one another to seek solutions.
Diversity
The company can't begins truly to serve their customers until it listens to and support one
another. It is made a company priority to access the broadest possible range of perspectives,
consider a multiplicity of voices and value cultural differences. It's both a business imperative
and a matter of respect.
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Brands
Adult Swim
Amo El Cine
Boomerang
Cartoonito
Cartoon Network
Cartoon Network Too
Chilevisin
CNN
CNN International
Glitz*
HLN
HTV
I.Sat
Imagine
Infinito
MondoTV
MuchMusic
POGO
QTV
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Showtime
Silver and Silver HD
Space
Star!
Tabi
TBS
TCM
The Smoking Gun
Tooncast
truTV
TNT
Turner Media Innovations
Turner Sports
WB
CORPORATE OFFICERS
Philip I. Kent
Chairman and chief executive officer of Turner Broadcasting System, Inc.
Louise Sams
Executive Vice President and General Counsel, TBS, Inc. and President, TBS International
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Andrew T. Heller
Vice chairman of Turner Broadcasting System, Inc.
John E. Kampfe
Executive vice president and chief financial officer of Turner Broadcasting System, Inc.
Kelly Regal
Executive vice president of Turner Broadcasting System, Inc.
Jim McCaffrey
Executive vice president, operations & strategy and chief strategy officer for Turner
Broadcasting System, Inc.
David Levy
President of sales, distribution and sports for Turner Broadcasting System, Inc.
Jim Walton
President of CNN Worldwide
Steve Koonin
President of Turner Entertainment Networks
Stuart Snyder
President and chief operating officer of the TBS, Inc. Animation, Young Adults & Kids Media
(AYAKM) division
Scott Teissler
Executive vice president, chief technology officer and chief digital strategy officer for Turner
Broadcasting System, Inc.
Jack Wakshlag
Chief research officer for Turner Broadcasting System, Inc.
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BRANDS
Turner Broadcasting's wide-ranging network of brands runs the gamut from news, comedy and
sports to animation and classic entertainment. Globally familiar and locally relevant, our
networks draw loyal audiences that only grow with each passing year.
UNITED STATES
ADULT SWIM BOOMERANG CARTOON NETWORK CNN WORLDWIDE
HLNINSIDE CNN TOUR &
STORETBS TCM
THE SMOKING
GUN.COMTNT truTV TURNER SPORTS
http://www.turner.com/brands/adult-swimhttp://www.turner.com/brands/boomeranghttp://www.turner.com/brands/cartoon-networkhttp://www.turner.com/brands/cnnhttp://www.turner.com/brands/hlnhttp://www.turner.com/brands/tour-and-storehttp://www.turner.com/brands/tour-and-storehttp://www.turner.com/brands/tbshttp://www.turner.com/brands/tbshttp://www.turner.com/brands/tcmhttp://www.turner.com/brands/the-smoking-gunhttp://www.turner.com/brands/the-smoking-gunhttp://www.turner.com/brands/tnthttp://www.turner.com/brands/trutvhttp://www.turner.com/brands/turner-sportshttp://www.turner.com/careers/locationshttp://www.turner.com/brands/turner-sportshttp://www.turner.com/brands/trutvhttp://www.turner.com/brands/tnthttp://www.turner.com/brands/the-smoking-gunhttp://www.turner.com/brands/the-smoking-gunhttp://www.turner.com/brands/tcmhttp://www.turner.com/brands/tbshttp://www.turner.com/brands/tour-and-storehttp://www.turner.com/brands/tour-and-storehttp://www.turner.com/brands/hlnhttp://www.turner.com/brands/cnnhttp://www.turner.com/brands/cartoon-networkhttp://www.turner.com/brands/boomeranghttp://www.turner.com/brands/adult-swim -
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LATIN AMERICA
AMO EL CINE BOOMERANG CARTOON NETWORK CHILEVISIN
CNN INTERNATIONAL GLITZ* HTV I.SAT
INFINITO MUCHMUSIC SPACE TCM
TNT TOONCAST truTV
EUROPE, MIDDLE EAST, AFRICA
ADULT SWIM BOOMERANG CARTOONITO CARTOON NETWORK
CARTOON NETWORK
TOO
CNN INTERNATIONAL SHOWTIME SILVER AND SILVER HD
STAR! TCM TNTTURNER MEDIA
INNOVATIONS
ASIA PACIFIC
BOOMERANG CARTOON NETWORK CNN INTERNATIONAL IMAGINE
MONDOTV POGO QTV TABI
http://www.turner.com/brands/amo-el-cinehttp://www.turner.com/brands/boomerang-latin-americahttp://www.turner.com/brands/cartoon-latin-americahttp://www.turner.com/brands/chilevisionhttp://www.turner.com/brands/chilevisionhttp://www.turner.com/brands/cnn-internationalhttp://www.turner.com/brands/glitzhttp://www.turner.com/brands/htvhttp://www.turner.com/brands/htvhttp://www.turner.com/brands/i-sathttp://www.turner.com/brands/i-sathttp://www.turner.com/brands/infinitohttp://www.turner.com/brands/infinitohttp://www.turner.com/brands/much-musichttp://www.turner.com/brands/spacehttp://www.turner.com/brands/tcm-latin-americahttp://www.turner.com/brands/tnt-latin-americahttp://www.turner.com/brands/tooncasthttp://www.turner.com/brands/trutv-latin-americahttp://www.turner.com/brands/trutv-latin-americahttp://www.turner.com/brands/adult-swim-emeahttp://www.turner.com/brands/boomerang-emeahttp://www.turner.com/brands/cartoonitohttp://www.turner.com/brands/cartoon-emeahttp://www.turner.com/brands/cartoon-network-toohttp://www.turner.com/brands/cartoon-network-toohttp://www.turner.com/brands/cnn-internationalhttp://www.turner.com/brands/showtimehttp://www.turner.com/brands/silverhttp://www.turner.com/brands/starhttp://www.turner.com/brands/tcm-emeahttp://www.turner.com/brands/tcm-emeahttp://www.turner.com/brands/tnt-emeahttp://www.turner.com/brands/tnt-emeahttp://www.turner.com/brands/turner-media-innovationshttp://www.turner.com/brands/turner-media-innovationshttp://www.turner.com/brands/turner-media-innovationshttp://www.turner.com/brands/boomerang-asia-pacifichttp://www.turner.com/brands/cartoon-asia-pacifichttp://www.turner.com/brands/cnn-internationalhttp://www.turner.com/brands/imaginehttp://www.turner.com/brands/mondotvhttp://www.turner.com/brands/pogohttp://www.turner.com/brands/qtvhttp://www.turner.com/brands/tabihttp://www.turner.com/brands/tabihttp://www.turner.com/brands/qtvhttp://www.turner.com/brands/pogohttp://www.turner.com/brands/mondotvhttp://www.turner.com/brands/imaginehttp://www.turner.com/brands/cnn-internationalhttp://www.turner.com/brands/cartoon-asia-pacifichttp://www.turner.com/brands/boomerang-asia-pacifichttp://www.turner.com/brands/turner-media-innovationshttp://www.turner.com/brands/turner-media-innovationshttp://www.turner.com/brands/tnt-emeahttp://www.turner.com/brands/tcm-emeahttp://www.turner.com/brands/starhttp://www.turner.com/brands/silverhttp://www.turner.com/brands/showtimehttp://www.turner.com/brands/cnn-internationalhttp://www.turner.com/brands/cartoon-network-toohttp://www.turner.com/brands/cartoon-network-toohttp://www.turner.com/brands/cartoon-emeahttp://www.turner.com/brands/cartoonitohttp://www.turner.com/brands/boomerang-emeahttp://www.turner.com/brands/adult-swim-emeahttp://www.turner.com/brands/trutv-latin-americahttp://www.turner.com/brands/tooncasthttp://www.turner.com/brands/tnt-latin-americahttp://www.turner.com/brands/tcm-latin-americahttp://www.turner.com/brands/spacehttp://www.turner.com/brands/much-musichttp://www.turner.com/brands/infinitohttp://www.turner.com/brands/i-sathttp://www.turner.com/brands/htvhttp://www.turner.com/brands/glitzhttp://www.turner.com/brands/cnn-internationalhttp://www.turner.com/brands/chilevisionhttp://www.turner.com/brands/cartoon-latin-americahttp://www.turner.com/brands/boomerang-latin-americahttp://www.turner.com/brands/amo-el-cine -
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TCM truTV WB
LOCATIONS
Turner has locations in cities around the world.
Argentina
Buenos Aires
Australia
Sydney
Brazil
Rio de Janeiro Sao Paulo
Chile
Santiago
China
Beijing Shanghai
Colombia
Bogot
http://www.turner.com/brands/tcm-asia-pacifichttp://www.turner.com/brands/trutv-asia-pacifichttp://www.turner.com/brands/wbhttp://www.turner.com/brands/wbhttp://www.turner.com/brands/trutv-asia-pacifichttp://www.turner.com/brands/tcm-asia-pacific -
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Cuba
Havana
Denmark
Copenhagen
Egypt
Cairo
France
Paris
Germany
Berlin Frankfurt Munich
Hong Kong
Hong Kong
Hungary
Budapest
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India
Bangalore Chennai Gurgaon
Kolkata Mumbai New Dehli
Indonesia
Jakarta
Israel
Jerusalem
Italy
Milan Rome
Japan
Tokyo
Korea
Seoul
Lebanon
Beirut
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Mexico
Mexico City
Norway
Oslo
Pakistan
Islamabad Karachi
Palestine
Ramallah
Panama
Panama
Poland
Warsaw
Romania
Bucharest
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Russia
Moscow
Singapore
Singapore
South Africa
Johannesburg
Spain
Barcelona Madrid
Sweden
Stockholm
Taiwan
Taipei
Thailand
Bangkok
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United Arab Emirates
Abu Dhabi Dubai
United Kingdom
London
United States
Atlanta Boston Burbank
Chicago Dallas Detroit
Los Angeles Miami New Orleans
New York San Francisco Washington