Starting a Design Career in San Francisco

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STARTING A DESIGN CAREER IN SAN FRANCISCO Megan O’Rorke GA Instructor, Designer in Residence 9/1/2013 Tuesday, October 8, 13

description

Slides from a talk I gave on 9/1/2013 about starting a design career in San Francisco. SF can be a tough place to be a successful designer. I wanted to share what I've learned about relevant meetups, events, tips for creating a design portfolio and resources to take a deeper dive.

Transcript of Starting a Design Career in San Francisco

Page 1: Starting a Design Career in San Francisco

STARTING A DESIGN CAREER IN SAN FRANCISCOMegan O’RorkeGA Instructor, Designer in Residence9/1/2013

Tuesday, October 8, 13

Page 2: Starting a Design Career in San Francisco

INTRODUCTION TO STARTING A DESIGN CAREER IN SF

MEGAN O’RORKE

• UX Designer since 2006, experience with big companies and SF startups

• Worked with GA at the start of UX classes in SF in 2012

• www.linkedin.com/in/meganororke

[email protected]

• @leggomymego

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

RELEVANT MEET UPS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

• Funders & Founders, Startup Digest, Bootstrappers Breakfast, SF New Tech

• IXDA meetup.com/IxDA-San-Francisco, BayCHI baychi.org

• Designers and Geeks meetup.com/designersgeeks

• Lean UX meetup.com/Lean-UX-San-Francisco

• CASCADE meetup.com/cascadesf

MEET UPS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

• Interaction 13

• SXSW Interactive

• Tech Crunch Disrupt

• Angel Hack, Signal Fire

• Start Up Weekend Bay Area

• iOS Dev Camp, BeMyApp Weekend

CONFERENCES/HACKATHONS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

• Y Combinator

• Techstars, Kicklabs

• 500 startups, YetiZen

• Hub ventures, AngelPad

INCUBATORS/ACCELERATORS

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• GA, Dev Bootcamp

• SV Forum, Founder Institute

• Designers and Geeks

• Startup Grind

• Parisoma

• Failchat

CLASSES/TALKS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DESIGN PORTFOLIOS

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THINKING THROUGH THE DESIGNDeliverable System AssetsVersion 5 published July 24, 2009 by Nathan Curtis ([email protected]) 67 of 136

Persona, Data Driven

Key Characteristics[Key Charactieristic]

[Key Charactieristic]

[Key Charactieristic]

[Key Charactieristic]

[Key Charactieristic]

[Key Charactieristic]

[Key Charactieristic]

[Key Charactieristic]

Goals[Goal}

[Goal}

[Goal}

[Goal}

Questions[Question]

[Question]

[Question]

In!uencers[In!uencers]

[In!uencers]

[In!uencers]

Applications[Applications Used]

[Applications Used]

[Applications Used]

[Applications Used]

Frustrations & Pain Points[Frustration and Other Issues]

[Frustration and Other Issues]

[Frustration and Other Issues]

[Frustration and Other Issues]

[Frustration and Other Issues]

[Frustration and Other Issues]

[Frustration and Other Issues]

PHOTOGRAPH

[Name][Role or Job Title]

[Age]

“[Representative Quote] Am qui te tat velit in endit dionsent ad dolor iustin ex et ing eugiamet, quiscilit irilis nosto conse consequat.”[Descriptive Text] Am qui te tat velit in endit dionsent ad dolor iustin ex et ing eugiamet, quiscilit irilis nosto conse consequat augue veliquis alit alismod tat, commodolorem eugue min.Ipit el dolor augait il dolor at in ute consectet vel ulput alit accum veliquat in ver sim ea feugait aliquatum aci ex euismodolore et lorem euipis dolendre feu facin ute magnisl eum dunt ut praestrud doloreet prat,i ex euismodolore et lorem euipis dolendre feu facin.

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1

2

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5

Knowledge Activities and Interest

[Knowledge C

ateg.]

[Knowledge C

ateg.]

[Knowledge C

ateg.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

[Acti

vities

Categ.]

Lifecycle: Jan Jul Dec Month

Credit: Todd Warfel, message!rst.com

Deliverable System AssetsVersion 5 published July 24, 2009 by Nathan Curtis ([email protected]) 68 of 136

Persona Detail

Replace With Persona Photo

[Spectrum Name; e.g. Income]

[Spectrum Name; e.g. Age]

[Spectrum Name; e.g. Internet Use]

[Spectrum Name; e.g. Cost Sensitivity]

[Spectrum Name; e.g. Health Conciousness]

[Persona Name][Persona attribute]

[Persona attribute]

[Persona attribute]

[Persona attribute]

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[Alice is...nderat quamenis aut volesti omnis estius. Abore comnimet iunt la qui occum vent lab id quosti aruptasimint venime modi con nusaperi od enia int volente dolupti berovit iorectat o!citio es peratqui quos qui aut quam, corerch illest, sin cus sitem as sant audae essequi diciisint utecto bla dolupiendi alique] Fugitatiur reperferum dolent, eaqui net quo ea quaspere, imolori osaped ut aut harumque in nia et ma quae nia dolut rero et quibustion num voluptatesti qui dit acerum, si remo omni volliti doles es magnis nobitat iorempor as quid magnatus sitasit que eaquisci ipsuntemque nem hillaut eum

in pedit lab ipsam volupta debis sum voles si que laborpores quae. Nam sit ute nonsed qui que pliciti ntiatur magnatiur, omnis et abore voluptati consedi psandia dollore simoditas et alitates magnatq uatusdae. Genis dentia doles sapicabor re rerciist est, core volore doluptaspere non res ea nem volecta tinus, ius ime aped ut evellorrum que rest, o!ci consequis esciur sumet quia sin pa aut pre eossecae aut aut modi ut apere estius adi conempos evelitate elicide non nusdae eos experep reriassum faccabo. Ihil iunt, omnis niscimaxim qui rerum latium faceres sequi tesequideri doluptinto totae nist, siminventium

[Alice is...nderat quamenis aut volesti omnis estius. Abore comnimet iunt la qui occum vent lab id quosti aruptasimint venime modi con nusaperi od enia int volente dolupti berovit iorectat o!citio es peratqui quos qui aut quam, corerch illest, sin cus sitem as sant audae essequi diciisint utecto bla dolupiendi alique] Fugitatiur reperferum dolent, eaqui net quo ea quaspere, imolori osaped ut aut harumque in nia et ma quae nia dolut rero et quibustion num voluptatesti qui dit acerum, si remo omni volliti doles es magnis nobitat iorempor as quid magnatus sitasit que eaquisci ipsuntemque nem hillaut eum in pedit lab ipsam volupta debis sum voles si que laborpores quae. Nam sit ute nonsed qui que pliciti ntiatur magnatiur, omnis et abore voluptati consedi

psandia dollore simoditas et alitates magnatq uatusdae. Genis dentia doles sapicabor re rerciist est, core volore doluptaspere non res ea nem volecta tinus, ius ime aped ut evellorrum que rest, o!ci consequis esciur sumet quia sin pa aut pre eossecae aut aut modi ut apere estius adi conempos evelitate elicide non nusdae eos experep reriassum faccabo. Ihil iunt, omnis niscimaxim qui rerum latium faceres sequi tesequideri doluptinto totae nist, siminventium facerum fugia cum recatium sitate ipis sum volum doluptis modipsapid quam,

Secondary Scenario

Primary Scenario

Goals[Want to accomplish...]

[Want to accomplish...]

[Want to accomplish...]

[Want to accomplish...]

[Want to accomplish...]

Pain Points[Things that suck]

[Things that suck]

[Things that suck]

[Things that suck]

[Things that suck]

Projects & Initiatives[Things/Stories]

[Things/Stories]

[Things/Stories]

[Things/Stories]

[Things/Stories]

Credit: Will Evans, semanticfoundry.com

Deliverable System AssetsVersion 5 published July 24, 2009 by Nathan Curtis ([email protected]) 78 of 136

Comparative Feature Grid

Credit: Izac Ross

[Comparison description ostin utpatinci blaortio del endre doloreros dipit acin ullamet aliquisl illaore euis dolore velenis del utem dolor suscinis do exero od ex ex et il irilit alis adio odolobo rtisis dolore con vel il irit iurer ad mod dolortie]

Task ResultIncomplete

Complete with Di!culty

Complete without Di!culty

Tasks

1 [task description]

2 [task description]

3 [task description]

4 [task description]

5 [task description]

6 [task description]

7 [task description]

[Design Alternative 1 Name] [Design Alternative 2 Name]

[Design Alternative Screenshot] [Design Alternative Screenshot]

A B C D E Participant

A B C D E Participant

Deliverable System AssetsVersion 5 published July 24, 2009 by Nathan Curtis ([email protected]) 82 of 136

Criteria.Two-by-TwoDescriptionOmmy nosto eriurer ciduisim dolorem ercip ex eraesse elenibh elisit velit nos nullan utat. Ut utet aut ipsummy nonsequat, venibh ea corercilisit ad erit volore delis augiat velit voloreet, sit amet lum ad min utetuercilit autating ea consed dio odigna conullu tpatum incincil utatis adiat, volore dignibh ex eu feumsandre corem incing erostrud tin vulla ad et loborem zzrit vel er at dolore vulput luptatio delestie min henim nisit lut volorper sectet, si.

AttributeAttribute

Attribute

Attribute

Site

SiteSite

Site

Site

Site

Site

SiteSite

Site

SiteSite

Site

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

PORTFOLIOS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

PORTFOLIOS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

PORTFOLIOS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

AGENCY VS STARTUP VS FREELANCE

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

PROS AND CONS OF WORKING WITH RECRUITERS

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• Creative Group

• Aquent

• 24/7

• Vonchurch

• Giant

RECRUITERS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SFTuesday, October 8, 13

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

YOUR BODY AS SEEN BY YOUR BRAIN; THE CORTICAL HOMUNCULUS

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DISCOVERY, DEFINITION OF

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DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

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DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

In-class exercise

★ I want to make something that lets people follow content.

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

In-class exercise

★ I want to make something that lets people follow content. _You orUs?

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

In-class exercise

★ I want to make something that lets people follow content. ______For how much? By when?

_You orUs?

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

In-class exercise

★ I want to make something that lets people follow content. ______For how much? By when?

On what platform?Is this the first?_______________

You orUs?

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

In-class exercise

★ I want to make something that lets people follow content. ______For how much? By when?

On what platform?Is this the first?______________ _______

who?how many people?what kinds?

_You orUs?

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

In-class exercise

★ I want to make something that lets people follow content. ______For how much? By when?

On what platform?Is this the first?______________ _______

who?how many people?what kinds?

...and?find, consume,comment, collect, use, feel...?

______________You orUs?

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

DISCOVERY, DEFINITION OFAn analysis of the problem space.★ It gives us an opportunity to find out where people have had pitfalls or successes, and to learn from other people’s experience.

In-class exercise

★ I want to make something that lets people follow content. ______For how much? By when?

On what platform?Is this the first?______________ __________

where does the content come from?text? what kinds?

_______who?how many people?what kinds?

...and?find, consume,comment, collect, use, feel...?

______________You orUs?

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

• Designer fFnd designerfund.com

• Hackathons quora.com/San-Francisco-Bay-Area/What-are-the-hackathons-taking-place-in-the-Bay-Area-during-2012-13

• Incubators angel.co/incubators, www.forbes.com/sites/tomiogeron/2012/04/30/top-tech-incubators-as-ranked-by-forbes-y-combinator-tops-with-7-billion-in-value/

• Startup job sites like startupjobs.com & Co-working locations

ADDITIONAL RESOURCES

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INTRODUCTION TO STARTING A DESIGN CAREER IN SF

• Startup Digest startupdigest.com

• Stay in the loop on upcoming workshops and classes: generalassemb.ly

ADDITIONAL RESOURCES

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