How to start your own How to start your own cause? cause?

Lapel Pins Accentuate AwarenessLapel Pins Accentuate Awareness

www.lapelpinsdirect.comwww.lapelpinsdirect.com

Select a causeSelect a cause

Select a cause, an activity of interest:

What are the causes-relevant things happening in your area?

For instance, if your cause is alcohol abuse, call your local Alcoholics Anonymous and ask about the details of alcoholism in your area.

Have a plan Have a plan

Set specific goals (i.e. target fund raising objectives).

Determine how you plan to create awareness about the cause.

Next…Next…

• Set a date for an event to commemorate the cause.

Recruit first members With the help of them, develop an awareness

campaign to expand membership and raise contributions.

Spread the wordSpread the word• Chances are there

are tons of people out there who don’t know much about your cause or how many people it affects. Make some catchy flyers so they can learn how to make a difference too.

Communication StrategyCommunication Strategy

• In order to make this campaign effective, you may have to vary your communication strategy:– Big, colorful posters to post on telephone polls: you want these to

grab the attention of the people driving and/or walking by. – Informative flyers to post on cork boards or town message

boards. – Lapel pins to be worn by members. They can be easily attached

on t-shirts, jackets, sweaters, etc. Lapel pins are an economical and subliminal advertising tool very helpful in creating awareness for any cause.

Lapel pins ideasLapel pins ideas

Contact usContact us

• If you need help creating your custom lapel pins, contact lapelpinsdirect.com or call at 888.720.2115

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