Starting a Business

9 Marketing Questions

(and where to find the answers)

Starting a Business

Judy Schramm, CEOProResource LLC

www.proresource.com Copyright 2011 ProResource LLC

Starting a Business

If you want a wildly successful business… Before you start marketing your new business, here are 10 questions to ask yourself.

The answers will give you everything you need to start marketing, get leads fast, and convert them into sales.


Starting a Business

1. How is your product or service better?Why are you starting your business? What’s the vision behind it? How are you delivering a better solution than the others who are already in this market?


Starting a Business

2. How can you prove it?

How do people know your solution is better? Can you measure the improvement (8x faster)? Can you get people who know you to provide quotes that say your service is better or more convenient or that your system is more foolproof? Are you certified or tested?


Starting a Business

3. Where is the WOW?What’s really cool about what you are

doing? Not every business has a WOW, but see if you can brainstorm and find one or build one in. Maybe you can give a cookie with every purchase. Or surprise and delight your customers in some other way.


Starting a Business

4. Who are you?What made it possible for you to create this

business? Tell a story about how you came up with the idea for the business. What in your background let you perceive the opportunity? What experience makes you well-suited to run this business?


Starting a Business

5. Who believes in you?

Other than your mom…

Who are your partners, your first clients, your employees? You can get a lot of credibility by talking about who you have convinced to partner with you in your new venture.


Starting a Business

6. Where are your easy first sales?Who owes you a favor? Who have you worked with before? Who needs what you have so badly that they will risk taking a chance with an unknown? Who is a visionary and likes being the first to try something new?


Starting a Business

7. Can you get the cool kids in first?You’ll get better results from your marketing if people your prospects respect are the first to use your new product or service.


Starting a Business

8. Who can refer business to you?Who else is involved with people who have the problem you solve? Who do they turn to for advice? What do they need before they are ready for you? What do they need at the same time? What do they need after your work is done?


Starting a Business

9. Can you create a bandwagon?How can you show people that others are excited about your company? Where can you talk about all the new business you are getting?


Starting a Business

For what it’s worth…Those are all hard questions for most business

owners to answer. Most people can only answer a couple of them easily.

But if you put the questions in the back of your head as you are doing your business planning, you will come up with good answers over time.

The more answers you have, the easier your marketing and sales will be, and the sooner you’ll have a wildly successful business.


Questions?

Judy SchrammProResource LLC+1 [email protected]: judy.schrammTwitter: @proresource

http://www.facebook.com/ProResource

www.proresource.com

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Copyright 2011 ProResource LLC

Starting a Business

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