Startapp Adnetwork Global Overview April 2015
Transcript of Startapp Adnetwork Global Overview April 2015
Programmatic
Predictive
Big Data driven
The Brains and Beauty of Mobile Advertising
Innovative
Creative
Interactive
About
Founded in Dec. 2010
Over 350M Monthly Active Users
170,000 Apps
Offices: New York / San Francisco / Israel / India / Shanghai / Beijing / São Paulo
Forbes (Jan, 15): “12 Tech Companies Primed For Exits Or IPOs In 2015”
Apps
B1Jul
-11
B1Aug
-11
B1Sep
-11
B1Oct-
11
B1Nov
-11
B1Dec
-11
B1Jan
-12
B1Feb
-12
B1Mar
-12
B1Apr
-12
B1May
-12
B1Jun
-12
B1Jul
-12
B1Aug
-12
B1Sep
-12
B1Oct-
12
B1Nov
-12
B1Dec
-12
B1Jan
-13
B1Feb
-13
B1Mar
-13
B1Apr
-13
B1May
-13
B1Jun
-13
B1Jul
-13
B1Aug
-13
B1Sep
-13
B1Oct-
13
B1Nov
-13
B1Dec
-13
B1Jan
-14
B1Feb
-14
B1Mar
-14
B1Apr
-14
B1May
-14
B1Jun
-14
B1Jul
-14
B1Aug
-14
B1Sep
-14
B1Oct-
14
B1Nov
-14
B1Dec
-14
B1Jan
-15
B1Feb
-15
B1Mar
-15
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Monthly Active Users*
B1Jan
-13
B1Feb
-13
B1Mar
-13
B1Apr
-13
B1May
-13
B1Jun
-13
B1Jul
-13
B1Aug
-13
B1Sep
-13
B1Oct-
13
B1Nov
-13
B1Dec
-13
B1Jan
-14
B1Feb
-14
B1Mar
-14
B1Apr
-14
B1May
-14
B1Jun
-14
B1Jul
-14
B1Aug
-14
B1Sep
-14
B1Oct-
14
B1Nov
-14
B1Dec
-14
B1Jan
-15
B1Feb
-15
B1Mar
-15
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
* Exclude bulk API integration. Total MAU is above 350M.
SDK Downloads
B1May
-11
B1Jun
-11
B1Jul
-11
B1Aug
-11
B1Sep
-11
B1Oct-
11
B1Nov
-11
B1Dec
-11
B1Jan
-12
B1Feb
-12
B1Mar
-12
B1Apr
-12
B1May
-12
B1Jun
-12
B1Jul
-12
B1Aug
-12
B1Sep
-12
B1Oct-
12
B1Nov
-12
B1Dec
-12
B1Jan
-13
B1Feb
-13
B1Mar
-13
B1Apr
-13
B1May
-13
B1Jun
-13
B1Jul
-13
B1Aug
-13
B1Sep
-13
B1Oct-
13
B1Nov
-13
B1Dec
-13
B1Jan
-14
B1Feb
-14
B1Mar
-14
B1Apr
-14
B1May
-14
B1Jun
-14
B1Jul
-14
B1Aug
-14
B1Sep
-14
B1Oct-
14
B1Nov
-14
B1Dec
-14
B1Jan
-15
B1Feb
-15
B1Mar
-15
0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
13
Media & Awards
“StartApp Rakes in One Billion Downloads”
SEPTEMBER 2013
2013 & 2014 Rising Star
“15 Tech Companies Taking NYC By Storm”
SEPTEMBER 2014
iab Mobile Board Member
TRUSTe certified partner
Fastest Growing Private
Companies in America
2014
3rd Place in 2014 Crain's New York
Fast 50
Best Global Mobile Advertising Platform
“10X growth in 18 months: StartApp hits 1.5B downloads”
JANUARY 2014
JANUARY 2015
“12 Tech Companies Primed For Exits Or IPOs In 2015”
“5 Companies Transforming the Mobile Industry”
APRIL 2013
Summary
The Brains and Beauty of Mobile Advertising
Over 350M Monthly Active Users
170,000 Apps
Over 5.5B SDK downloads