Start with Trust

100 Years of the Better Business Bureau

Presented by Kimberly HazenSouthwest Regional Director, BBB of Wisconsin

Samuel C. Dobbs

Taking the Fight for Truth in Advertising

on the road

Before the crash there was a boom

BBB Mission:Our mission is to promote and foster

the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education

and service excellence.

BBB Structure: 115 BBB’s in the US, plus 14 BBB’s in Canada

Non-profit 501c6 tax exempt plus our501c3 charitable branch

We are supported by over 390,000 businesses

We provide: Complaint Resolution

We resolve over 1 million complaints each year

Almost 2 million Lemon Law complaints have been resolved through our BBB Autoline

We provide: Information on businesses

Each month, consumers visit our website 6 million times to check out companies

We rate companies A+ to F based on 7 factors

We provide: Information on charities

We evaluate and provide reviews on charities so that donors know they are giving wisely

Thousands of national and local charity reviews

We provide:

Advertising Review

BBB sets standards and evaluates national and local advertisements

Ensures that consumers can trust what the advertisement claims

We provide: Consumer Tips and Scam Alerts

We share our knowledge with you Thousands of tips on hundreds of topics

Scam Alerts focus on the latest rip-offs and schemes

Accreditation tells you who to trust:

BBB Accredited Businesses have agreed to our Standards of Trust

Build Trust Advertising Honestly

Tell the Truth Be Transparent Honor Promises Be Responsive

Safeguard Privacy Embody Integrity

Start with TrustStart with the Better Business Bureau

bbb.org