Start-up Business Plan in US - Asian House Restaurant in US
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Lecturer : Dy Chhunsong
Subject: Global Business Management
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Group Members
• Group Member: 1. Sothy Salina ID: 708312. Orm Mealea 652123. Sin Phearith4. Sim Sophearun5. Leangheng
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ContentIntroduction to business research 1. Executive Summary
Vision, Mission, Goals Key to success Start-up Summary
2. Products and Services3. Market Analysis and Business Strategies
SWOT Analysis Competitor Analysis Advertising and Promotion
4. Operation Management Organizational Structure Business
5. Financial Plan
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Business Research
• California is home to eight of the 50 most crowded urban areas in the United States, Long Beach is 36th of the most populous city in United Sate and 6th populous city in California.
• The population in California is 39,250,017 people in 2016
• Long beach= 474,140people (2015)• Asian: 59,496 People • Cambodia 4% (20000) in Long Beach
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Location: Long Beach It is about 1200 Ft2
1872 $/month (5 Year contract)
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1. Executive Summary• Asian House Restaurant provides a unique and
relaxing to have meals experience similar to have meals at home for our customers.
• We do not use MSG into foods.• We decorate on food to be cleaned and look
well with good taste.• Make customers feel closed and warm to get to
eat into our restaurant.• Capital: 200,000$ equally for 5 shareholders.• Staffs: 6 people.
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VisionWe provide quality meals in reasonable
prices with good service.
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Mission• We decorate on foods to be cleaned and look
well with good taste.• We provide a unique and relaxing to have meals
experience similar to have meals at home. • We will be mindful of the well being to our
customers and staffs to treat and respect each other just like we would be at our own home.
• Make customers feel closed and warm to get to eat into our restaurant.
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Goals• We plan to have own restaurant no more
renting after 10 years of operating business • We plan to offer additional catering services• Build brand recognition and extend more
branches.
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Key to success• We serve customers with morality.• We provide foods and drinks in hygiene.• We do not use MSG into foods.• Be opened mind and friendly to all type of
customers.
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Start Up CostDescription Quality Price per unit Amount
Prepaid rental fee 12 months $1,872.00 $22,464.00
Shop decoration $46,000.00 $46,000.00
Computers 1 $1,000.00 $1,000.00
LCD 1 $600 $600.00
Air conditioner 3 $1,000 $3,000.00
Kitchen Equipment $70,000.00 $70,000.00
Uniforms 14 $50 $700
Security camera 3 $110 $330.00
Insurance $3,000.00 $36,000.00
Total $180,094.00
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2. Products and Services
PROHOK KTISAMOK TREY Sweet Pork
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Salad
Fried rice
Kor Ko
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Lapp (Pork, Beef, and Seafood)
Tum Yam
Lok Lak
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3. Market Analysis and Business Strategies
Strength - Quality food- No MSG- Good Services- Acceptable price- Authentic taste
Weakness- New Law regulation- Less Capital - Brand Recognition- Lack of Capital
SWOT
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Threads- Political Stability- Existing Company - Inflation - Rising operating costs
Opportunity - People love to try
new taste - Experience to
global market entrance
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Khmer60%
Other 40%
Target Customers:
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Competitors
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4. Operation Management
-Organizational Structure:ChiefCustomer Service and CashierCleaner
-Business Hours 10 am- 10 pm
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-Advertising: – Grand Opening– Social Network Sites– Use a Website– Connect with Tourists– Word of mouth
-Promotion:
– 10 % Discount for occasional season– Membership – Coupon – Take a way ( free delivery for nearby location)
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5. Financial PlanPersonal Plan
Each employee work 6 h Monthly Y 1 Y 2 Y 3 Y 4
2 Chef ($11/hr) $ 3,960.00 $ 47,520.00 $ 47,520.00 $ 47,520.00 $ 47,520.00
3 Waiter/Waiter ($9/hr) $ 4,860.00 $ 58,320.00 $ 58,320.00 $ 58,320.00 $ 58,320.00
2 Cleaner ($7/hr) $ 2,520.00 $ 30,240.00 $ 30,240.00 $ 30,240.00 $ 30,240.00
Total $ 11,340.00 $ 136,080.00 $ 136,080.00 $ 136,080.00 $ 136,080.00
*** Each employee works only 6 hours
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Financial Plan
*** 1st year: average sales 50 customers per day.The year after increase by 25%.
Average Sales Y 1 Y 2 Y 3 Y 4
Unit sale18,250
22,813 28,516 35,645
Food price 13.50 13.50 13.50 13.50
Total revenue 246,375 307,969 384,961 481,201
Sales Forecast
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Y 1 Y 2 Y 3 Y 4
Sale Revenue $ 246,375.00
$ 307,968.75
$ 384,960.94
$ 481,201.17
Cost of Goods Sold $ 73,000.00
$ 91,250.00
$ 114,062.50
$ 142,578.13
Gross Profit Margin $ 173,375.00
$ 216,718.75
$ 270,898.44
$ 338,623.05
Operation Expense Internet Expense (19.99/6Mbps)
$ 239.88
$ 239.88
$ 239.88
$ 239.88
Salary Expense $ 136,080.00
$ 136,080.00
$ 136,080.00
$ 136,080.00
Utilities ($1,000 monthly) $ 12,000.00
$ 12,000.00
$ 12,000.00
$ 12,000.00
Supply expense $ 5,000.00
$ 5,000.00
$ 5,000.00
$ 5,000.00
Advertising $ 3,600.00
$ 3,600.00
$ 3,600.00
$ 3,600.00
Total Operation Expense $ 156,919.88
$ 156,919.88
$ 156,919.88
$ 156,919.88
Profit Before Tax $ 16,455.12
$ 59,798.87
$ 113,978.56
$ 181,703.17
Tax on profit $ -
$ 9,949.72
$ 27,701.64
$ 54,114.24
Net Profit/Net Loss $ 16,455.12
$ 49,849.15
$ 86,276.92
$ 127,588.93
Financial PlanASIA HOUSE RESTAURANT
Income Statement
For the Projected Year Y1, Y2, Y2,and Y3
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Financial Plan• Break-Even Analysis
Fixed Cost: $180,000 + operating expense
Variable Cost: $4 + Tax on profit
Avg. Unit Price: $13.50
Units Average Price Total Revenue Fixed Cost Variable Cost Total Cost Profit/Loss
0 $ 13.50 0 $ 807,679.52 0 $ 807,679.52
$ (807,679.52)
18,250 $ 13.50 $ 246,375.00 $ 807,679.52 $ 73,000.00 $ 880,679.52
$ (634,304.52)
41,063 $ 13.50 $ 554,343.75 $ 807,679.52 $ 174,199.72 $ 981,879.24
$ (427,535.49)
69,578 $ 13.50 $ 939,304.69 $ 807,679.52 $ 315,963.85 $ 1,123,643.37
$ (184,338.69)
105,223 $ 13.50 $ 1,420,505.86 $ 807,679.52 $ 512,656.22 $ 1,320,335.74
$ 100,170.12
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Financial Plan• Break-Even Analysis
1 2 3 4 5 $-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
$1,400,000.00
$1,600,000.00 Break-Even Analysis
Total Revenue Total Cost
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References
• http://www.census.gov/popclock/• https://en.wikipedia.org/wiki/List_of_U.S._
cities_with_large_Cambodian-American_populations
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Thank you