Start, Stop, and Title It
65
Start, Stop, and Title It 2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Transcript of Start, Stop, and Title It
Start, Stop, and Title It
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Start
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
It’s all about options!
Anecdote
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A wee story that stands on its own, usually ending with a punch line. Usually funny.
Anecdote
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A wee story that stands on its own, usually ending with a punch line. Usually funny.
There’sanoldjokethatgoeslikethis:“Idon’tknowwhatI’mlookingfor,butwhenIfindit,I’llletyouknow.”
Spirit!,Mar/Apr1986
Anecdote
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A wee story that stands on its own, usually ending with a punch line. Usually funny.
There’sanoldjokethatgoeslikethis:“Idon’tknowwhatI’mlookingfor,butwhenIfindit,I’llletyouknow.”It’safiGngmoHoforthegrowingtrendof“careerhopping.”Whyaren’twecontenttoplugintoajobandgoforthegoldwatch?AreweaficklegeneraLon?Arewelobbyingtomakeirresponsibilityavirtue?
Spirit!,Mar/Apr1986
Event / Incident
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A “reported” happening, closely connected to the topic matter, but not the topic itself.
ThelaunchbobbedacrosstheBayofMaplesanddrewalong-sideahulkingU.S.Armytransportship...Onboard…werenearlyathousandrefugees,mostofthemJewish….Itwasthesummerof1944;warsLllraged,andHitler’sconcentraLoncampsweremurderingmillions.
Reader’sDigest,Feb.2001
Event / Incident
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A “reported” happening, closely connected to the topic matter, but not the topic itself.
ThelaunchbobbedacrosstheBayofMaplesanddrewalong-sideahulkingU.S.Armytransportship...Onboard…werenearlyathousandrefugees,mostofthemJewish….Itwasthesummerof1944;warsLllraged,andHitler’sconcentraLoncampsweremurderingmillions.
StoryaboutRuthGruberwhoworkedwithasecret governmentmissiontorescueJews.
Reader’sDigest,Feb.2001
Reflection
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A nostalgic or pondering look back on something significant and the lesson learned.
InMarchof1999,IwastheonlydoctoratascienLficstaLoninAntarcLca.Thelonelyoutpost,theextremecoldandthe24-hourwinterdarknessallappealedtomyspiritofadven-ture.Then,onefearfulday,Ifoundalumpinmybreast.
Reader’sDigest,Feb.2001
Reflection
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A nostalgic or pondering look back on something significant and the lesson learned.
InMarchof1999,IwastheonlydoctoratascienLficstaLoninAntarcLca.Thelonelyoutpost,theextremecoldandthe24-hourwinterdarknessallappealedtomyspiritofadven-ture.Then,onefearfulday,Ifoundalumpinmybreast.
Reader’sDigest,Feb.2001
Statement
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A straightforward statement of fact, naming (or suggesting) the topic idea.
Morethanthirtyyearsa\eritsonset,Bea0lemaniaisonceagainsweepingthecountry.
Reader’sDigest,March2001
Startling Statement
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
An alarming statement designed to grab the reader’s attention.
•Intheirmid-30s,womenbeginlosingaboutone-thirdofapoundofmuscleayear.•AmanaccusedofkillingundercoverstatetrooperEdwardM.TotallywasonprobaLonattheLmeofhisallegedcrime.
Reader’sDigest,March2001
Emphatic Statement
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A “no nonsense” declaration that sets the tone.
ThereisnowaythecarpetguysaregoingtothatgiantrollofBerberupthewindingstaircase.
Reader’sDigest,March2001
Summary
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A concise, telling statement that explains what the essay or article is about.
WhenIstartedworkingatthebank,Ihadneverhadacheckingaccount,anddebitandcreditweremerelywordsthatrhymed.NoonethenknewIwouldonedayenduplosingthebank$1,200.
ArizonaMagazine,Nov18,1980
Summary
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A concise, telling statement that explains what the essay or article is about.
WhenIstartedworkingatthebank,Ihadneverhadacheckingaccount,anddebitandcreditweremerelywordsthatrhymed.NoonethenknewIwouldonedayenduplosingthebank$1,200.
ArizonaMagazine,Nov18,1980
Quotation
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A pertinent quote that introduces the topic under discussion.
“Morethan40billiondollarsisspenteachyearondietproducts,”claimsaneaLngdisorderorganizaLon.
Reader’sDigest,March2001
Quotation
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A pertinent quote that introduces the topic under discussion.
“Morethan40billiondollarsisspenteachyearondietproducts,”claimsaneaLngdisorderorganizaLon.Andwe’rewonderingwherewecangetthemoneytofeedtheworld’shungry?
Reader’sDigest,March2001
Dialog
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Letting the reader eavesdrop yanks the reader right in.
“Mom,canIgetabellyring?”My14-year-olddaughterplunkstheNewsweekmagazinedownonthekitchentableandpointstothepictureofayoungwoman’staut,tanstomach.NestledinherbellybuHonisasparklingwhitestone.AndradiaLngoutwardfromthestoneisasun-shapedtaHoo.
“It’sso…”mydaughtersearchesfortherightword.“Cool,”shefinisheslamely.
Newsweek,March5,2001
Dialog
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Letting the reader eavesdrop yanks the reader right in.
“Mom,canIgetabellyring?”My14-year-olddaughterplunkstheNewsweekmagazinedownonthekitchentableandpointstothepictureofayoungwoman’staut,tanstomach.NestledinherbellybuHonisasparklingwhitestone.AndradiaLngoutwardfromthestoneisasun-shapedtaHoo.
“It’sso…”mydaughtersearchesfortherightword.“Cool,”shefinisheslamely.
Newsweek,March5,2001
Description
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Narrowing in and focusing on the visuals first sets the mood.
•AripplingbreezeswepttheCanadianplainsasIsteppedoutsidethetwo-storyclapboardhouse.•Thetentdoorwasflappingsomuchinthewindthatitwashardtounzipit.Istumbledoutsideintothedark-nessandturnedonmyheadlamp,illuminaLngtheslashesofrainthathammeredagainstthethinnylonwalls.
Reader’sDigest,March2001
Query
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Asking a question germane to the topic.
SteelyDan?Bestalbum?Didn’ttheybreakupin,like,1976?
Reader’sDigest,March2001
Query
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Asking a question germane to the topic.
SteelyDan?Bestalbum?Didn’ttheybreakupin,like,1976?Itwasoneofthemanycommentsoverheardatthe43rdGrammyAwardsfollowingtheannouncementthatthemostuHerlyirrelevantnomineeinthetopcategorywonoutoverEminem,Radiohead,PaulSimonandBeck.
Reader’sDigest,March2001
Survey
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Brief statistics of a survey regarding the topic.
MenwhotookannualvacaLonswere17percentlesslikelytodieoveranine-yearperiodthanthosewho’dskippedvacaLons—and32percentlesslikelytodieofheartdisease--sayresearchersattheUniversityofNewYorkatOswego.
Reader’sDigest,March2001
Scene
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
An on-stage look at people who will be key (or symbolic) actors in your essay, in order to create a sense of immediacy.
FloydStokessLrredawakeinthepitch-darkness,andimmediatelyfelttheautumnchill.The57-year-oldpeanutfarmerhadnevermindedearlymornings….Now,though,hehadtostrugglejusttogetoutofbed.ConstrictedarteriescausedhimchestpainthatatLmeswasalmostunbearable….Doctorshadtriedtodoeverything…
Reader’sDigest,March2001
Scene
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
An on-stage look at people who will be key (or symbolic) actors in your essay, in order to create a sense of immediacy.
FloydStokessLrredawakeinthepitch-darkness,andimmediatelyfelttheautumnchill.The57-year-oldpeanutfarmerhadnevermindedearlymornings….Now,though,hehadtostrugglejusttogetoutofbed.ConstrictedarteriescausedhimchestpainthatatLmeswasalmostunbearable….Doctorshadtriedtodoeverything…
Storyabouthiswife’ssearchforacure.Reader’sDigest,March2001
Metaphor
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Offer word pictures rather than words.
Likeeveryoneelse,I’vebeenthroughafewthunderstorms.
HappinessMagazine,Aug/Sep2011
Combination Leads
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Sports‘NSpokes,March/April1991
Remembertheoldnurseryrhyme,“HumptyDumptysatonawall,HumptyDumptyhadagreatfall?”In1968JimMarLnsonfelloffthewall.Theplace?Vietnam.
Combination Leads
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Sports‘NSpokes,March/April1991
Remembertheoldnurseryrhyme,“HumptyDumptysatonawall,HumptyDumptyhadagreatfall?”In1968JimMarLnsonfelloffthewall.Theplace?Vietnam.
• question• startling statement
• summary
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Stops
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
It’s all about options!
Stops
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
It’s all about options!
You can use “all of above.”
…and a few more.
Anecdote
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Can be used to summarize or underscore your thesis.
Aneighborhoodmomhadat-shirtthatreadSEX.Thateveningwhilemysisterwasgivingmy6-year-oldabath,Heatheraskedher,“WhatdoesSEXmean?”
Mysisterexplained.Heatherwasquietforawhile.Thensaidwithsmile,“Oh,nowIknowwhyyouandUncleBrucedon’thaveanychildren.Youhaven’tsexedyet.”
HealthQuarterly,Spring1988
Anecdote
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Can be used to summarize or underscore your thesis.
Aneighborhoodmomhadat-shirtthatreadSEX.Thateveningwhilemysisterwasgivingmy6-year-oldabath,Heatheraskedher,“WhatdoesSEXmean?”
Mysisterexplained.Heatherwasquietforawhile.Thensaidwithsmile,“Oh,nowIknowwhyyouandUncleBrucedon’thaveanychildren.Youhaven’tsexedyet.”AbsMnence.AworthygoalforWhatcomCounty’s“CoaliMonAgainstTeenPregnancy.”
HealthQuarterly,Spring1988
Reflective
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Underscores the thesis.
Iwatchedas$1,200wasprintedinredonmypermanentrecord.Cursesonauditors…
It’sbeenfiveyearsnowsinceIquit.Myhusband,finishedwithhisschooling,isnowa…well,he’sanauditor.Hegoesofftoworkeachdaywithwaryfingersandawatchfuleye.AndIstayathomeandwishatLmesIcouldgobacktowork.
RomanceWriters’’Report,May1879
Reflective
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Underscores the thesis.
Iwatchedas$1,200wasprintedinredonmypermanentrecord.Cursesonauditors…
It’sbeenfiveyearsnowsinceIquit.Myhusband,finishedwithhisschooling,isnowa…well,he’sanauditor.Hegoesofftoworkeachdaywithwaryfingersandawatchfuleye.AndIstayathomeandwishatMmesIcouldgobacktowork.
RomanceWriters’’Report,May1879
Statement
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A restatement of thesis.
ThewholenoLonofwherewechoosetospendourmoneycanbeanexciLngone.NolongerdoesthatmilliondollarshavetopassthroughourhandsunproducMvely.
Spirit!,Jan/Feb1986
Emphatic Statement
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Dramatic rephrase of thesis.
Beforeyoublameviolenceonchildrenofsingleparents,gotothesource—violentmenwhoneedhelp,notdeath.
BellinghamHerald,Mar20,1994
Summary
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Reduce entirety to bare bones.
Inconclusion,thereismuchwecando.Weneednotcowerbehindourfearoftoomanygiants.MarchingstaLsLcsandruinedlivesneednotinLmidateus.
Wecanstartdefiningourpurpose…Wecanthenlearnwhatthesegiantsare…Finally,wecandrawourbaHlelines…It’sthatsimple.
CanadianLutheran,Oct1988
Quotation
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Use a quote and/or statistic to nail your thesis.
“Ourrole,”saysDavidWhite,“istosay,‘ThisiswhereIblewit.Pleasedon’tmakethesamemistake.’”
ChrisFanHerald,June1988
Quotation
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Use a quote and/or statistic to nail your thesis.
“Ourrole,”saysDavidWhite,“istosay,‘ThisiswhereIblewit.Pleasedon’tmakethesamemistake.’”
ChrisFanHerald,June1988
Dialog
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Let your guys have the last word.
“Iftherehadn’tbeenaguylikePolindertopullthisthingoff,”saysGass,speakingintensely,“I’dhavehadtoinventonjustlikehim!”
Polinderresponds:“It’sarealheartwarmingexperiencetohugsomeonewhobeforewouldn’tevenlookatme.Tohaveafriendwherethereoncewasanenemy.”
MoodyMonthly,Dec1987
Description
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
If used in a loop, you can frame your thesis within metaphorical imagery.
Intro:TherewereonlyafewcarsonthestreetsasIdroveintodowntownVancouver,BC,onNewYear’sDay1978.Themountainswereveiledinthefogthathungoverthecity,hidingtheirsnowcappedpeaksfromview…
—Conc:Leaningagainstthepillow,Ilookedouttowardthemountains.Themorningmistwasgoneandtheirjaggedpeaksstoodoutsharplyagainstthesky… PowerForLiving,SepOctNov1981
Query
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Asking questions to drive home your point.
MymainquesLon,andthequesLonweshouldallbeasking,isthis:HowcanwewriteabouthistoryortracetheevoluLonoftheconsciousnessofwomen,withoutcreaLngficLonalscenesthatshowwomenassubordinate?And,ifwecannotwriteabouttherealityofsuchrampantsubordinaLon,howthenwellweeverbeabletochangethatreality?
RomanceWriters’’Report,May1879
Query & Projection
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Asking questions to drive home your point.
MymainquesLon,andthequesLonweshouldallbeasking,isthis:HowcanwewriteabouthistoryortracetheevoluLonoftheconsciousnessofwomen,withoutcreaLngficLonalscenesthatshowwomenassubordinate?And,ifwecannotwriteabouttherealityofsuchrampantsubordinaMon,howthenwellweeverbeabletochangethatreality?
RomanceWriters’’Report,May1879
Projection
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Designed to almost “scare” the reader to action.
KIPP’ssuccessisaHracLngnaLonalaHenLonandgrowingfinancialsupport.DonaldandDorisFisher,foundersofTheGap,areworkingwithFeinbergtolaunchatleastthreeKIPPschoolsthisSeptember,andasmanyas200morebydecade’send.“There’sdefinitelyanatmosphereandurgencyhere,”Feinbergsays.
Reader’sDigest,Feb2001
Projection
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Designed to almost “scare” the reader to action.
KIPP’ssuccessisaHracLngnaLonalaHenLonandgrowingfinancialsupport.DonaldandDorisFisher,foundersofTheGap,areworkingwithFeinbergtolaunchatleastthreeKIPPschoolsthisSeptember,andasmanyas200morebydecade’send.“There’sdefinitelyanatmosphereandurgencyhere,” Feinbergsays.
Reader’sDigest,Feb2001
Survey/Statistics
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Use a quote and/or statistic to nail your thesis.
AndinanaLonwheredivorcehappensevery30seconds,hispleacouldnotbemoreneedful.
ChrisFanHerald,June1988
Scene
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Being on stage can illustrate your thesis.
ChristmasmorningIgotupplentyearly.Ifixedacupofcoffee,thenwenttogetthepaper.Blakeheardtheboltslideandflewdownthehall.Hestoppeddeadinhistracks.“Hey,howdidthesegethere?”
Anotherpileofgi\ssatonthedoormat.“TheyallsayfromSantaClaus,”Blakeread.Ilookedupanddownthestreet.Nosignofanyone.“Itoldyou!”squealedBlake.“ItoldyoutherewasaSantaClaus!”
No,Blake,notaSantaClaus,buttheloveoftwofriends,aclassroomofchildren,Safeway,andcompletestrangers…
Aglow,Nov/Dec1986
Punch
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Using forced paragraph of few words, one sentence, to challenge, underscore, restate.
Inconclusion,thereismuchwecando.Weneednotcowerbehindourfearoftoomanygiants.MarchingstaLsLcsandruinedlivesneednotinLmidateus.
Wecanstartdefiningourpurpose…Wecanthenlearnwhatthesegiantsare…Finally,wecandrawourbaHlelines…It’sthatsimple.
CanadianLutheran,Oct1988
Challenge
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Take the reader beyond your thesis.
Afewweekslateritwasmyturntopassthatcomfortalong.Adearfriend’scheeksweresLlldampfromthefreshgriefofyetanotherlostbaby.Anewresponsibilitywaslaidbeforeme.AndIhadsomethingtogiveher.
CanadianLutheran,Oct1988
Challenge
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Take the reader beyond your thesis.
Afewweekslateritwasmyturntopassthatcomfortalong.Adearfriend’scheeksweresLlldampfromthefreshgriefofyetanotherlostbaby.Anewresponsibilitywaslaidbeforeme.AndIhadsomethingtogiveher.
CanadianLutheran,Oct1988
Cliché On It’s Head
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Turn around cliché’s and truisms.
Ourparentsmighthavetaughtus,“Youmadeyourbednowlieinit,”butwe’resaying,“What’swrongwithchangingthesheets?”
Loop
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
A return to the introduction in order to create a completed word picture as a satisfying frame.
Floydawokewithastart.TherewasasensaLoninhischestthathehadn’tfeltinyears….“Jean!”Floydcalledout.“Icanbreathedeeplyagain!”
AfewdayslaterJeanwatchedinhappyamazementasFloydheadedoutside.“Gotafewthingsthatneeddoing,”hesaid.Hoppingintohispickup,hedroveofftocheckhispeanutcrop.
Reader’sDigest,Feb2001
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Titles
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Titles
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
icing on the cake…
Explanation
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
“BreakthroughsThatMaySaveYourLife”
Reader’sDigest,Feb2001
Word Play
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
“TugofLove”
Reader’sDigest,March2001
Rhymes
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
“HarassedInClass”
ParentsofTeenagers,Nov/Dec1993
Alliteration
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
“FromFlyboytoFryboy”
“HighjackedontheHighSeas”
Reader’sDigest,March2001
Thesis
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
Reader’sDigest,March2001
“WhattheGamblingIndustryWon’tTellYou."
Make it easy on your reader. Tell them your thesis.
Questions
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
ChrisFanHerald,June1998
“WhatCracksAMarriage?”
Summary
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
YoungAmbassador,Jul/Aug1985
“CarlBuchan’sGold”
Statement
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
LakeWAVocaFonalTechnicalInsFtute
“WritersWillHonorRossatReLrementRecepLon”
Dramatic Statement
2018 © Brenda Wilbee Creative Articles: Stop, Start, and Title It
TheShantymen,Nov1982
“IWasStabbedintheHeart”
2018 © Brenda Wilbee Creative Articles: Beginnings, Endings, & Titles
See you next week
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