Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning Complete audio...
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Transcript of Starin Distributing web cast Converge560/590, XAP-Converge Pro Product Positioning Complete audio...
Starin Distributing web castConverge560/590, XAP-Converge Pro Product
Positioning
Complete audio systems for AV and conferencing
Agenda
A. Markets1. End users (verticals)
B. Client Types – Current & New1. Resellers – who are they and how to get them
i. The message – Better product
ii. The message – Better margins
C. The Professional Installed Market
Client Types
Resellers and influencer for Professional Products You already have existing dealers
AV Integrators System Designers and Engineers
Pro Sound Contractors System Designers and Engineers
How do I find them? Infocomm NSCA BICSI Internet
Other key Influencer Independent AV Consultants
AV consultants Acoustic Consultants Electrical Engineering Firms Multi-Discipline Engineering Firms
End Users New construction – Dodge Report Expansion Architects
Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280
ClearOne Converge 560
Polycom Vortex EF2241
ClearOne Converge 590
Polycom Vortex EF2280
Converge MSRP including controller $3099 $3499
Polycom MSRP without controller $3995 $4615
Converge price advantage $896 less $1116 less
Add-ons necessary to build Vortex up to equivalent Converge functionality
Vortex Ethernet interface $375 $375
Vortex telephone interface (needed for 2280)$995
10W amplifier to power speakers (needed for 2280) $50
Controller (basic Polycom VTX-1000) $1299 $1299
Total comparative system prices $3099 $5669 $3499 $7334
Converge price advantage $2570 less $3835 less
Professional Products
XAP/PSR1212
XAP 800: The most popular high-end audio conferencing system
in the industry
XAP TH2: Complements XAP 800 with telephone interface capabilities
XAP 400: Combines the power of XAP 800 with built-in telephone interface and 10 Watt amplifier
XAP NET: Advanced control interface for access from a remote location
PSR1212: Power and performance for local room audio
Industry Leader and Innovator
+ The industry's first product to use Distributed Audio Echo Cancellation in an audio conferencing system.
+ The industry's first conference phone to provide wireless conferencing.
+ The industry's first product to bridge the wide price/performance gap that existed between plug-and-play tabletop conferencing phones and professionally-installed audio conferencing systems.
+ As a market leader, we are focused on developing technologies that drive adoption of conferencing products across a diverse customer base, improving ease of use across all products and maximizing the convergence of voice, data, and video to enrich the audio experience for users of conferencing products
The message
Performance - The following features and benefits are unique and help differentiate us and provide customers with much better features, benefits and performance.
Advanced Digital Automatic mixing that prevents false activation of microphones. This provides greater clarity by:
Reducing pickup of noiseReducing pickup of reverberationReducing Echo
More Processing power – Better sound quality and can be used in more sophisticated applications.
All features and function are always availableMore Echo Cancellation ReferencesMore Expansion Bus channels with low latency
Fixed architecture for rapid setup and configuration
Support - Field Sales Engineers – Seven Regions
Training – Regionally – We bring it to you.
- Comments from Customers
- “Out of the last 50 manufacturers who have visited and attempted to impart wisdom, the ClearOne training was among the top one or two.”
In Office Training – We bring it to you. Consultant Training– Lunch and Learn Product Training – On line www.clearone.com/training
Technical Support
- Comments from Customers"Your technical support is the model that everyone should use."—Henry Hovses, Sander and Associates
- "I keep using your products because you are always there and always help."—Greg Albert, Duocom Canada RSMs – Seven Regions
Awards
+ ClearOne's dedication to product innovation has been recognized through numerous industry awards touting the superior performance, functionality, ease of use and reliability of our products.
+ Product Line Strategy AwardFrost & Sullivan — 2006
Installed Audio Systems with Conferencing
The ability to show superiority required
RAV
Converge 560/590
Polycom Vortex
ClearOne XAP – Converge Pro
BIAMP Audia
Price Sensitivity between:ClearonePolycomBiamp
Price Sensitivity between:ClearoneBiamp
ClearOneSpace
Requires explanation of ClearOne’sSuperiority