STARFLOORS Marketing
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Transcript of STARFLOORS Marketing
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MARKETING AND SOCIAL NETWORKING 2011
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MARKETING AND SOCIAL NETWORKING 2011
What is marketing and social networking?-Gaining exposure to your company through various media outlets and presenting STARFLOORS as the ultimate floor covering source to a larger consumer market.
How?-Updating our website- Introducing STARFLOORS to the social networking sites currently available-Creating an interesting and informative blog-E-Blast campaigning-Exciting and memorable print advertisements
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MARKETING AND SOCIAL NETWORKING 2011
Website
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WEBSITE - Future Goals• Represent a clear and consistent brand and top of the line products
•Offer easy-to-access information
•Put a spotlight on the features of YOUR company
• Show an established partnership with reputable manufacturers
•Promote the latest flooring products
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WEBSITE - Features• Highlights for the most important aspects of STARFLOORS
•All links are easily accessible and visually appealing
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WEBSITE - Features
Pride in our Partnership
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WEBSITE -Features
•Emphasis on manufacturers
•Links to manufacturers websites
•Instant virtual design of a room
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WEBSITE -Features
•Clever and unique advertising opportunities
•Repeated promotion of manufacturers
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WEBSITE -Features
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MARKETING AND SOCIAL NETWORKING 2011
Social Networking
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SOCIAL NETWORKING Where your company fits in:+ When we sell
StarFloors, we sell your company and your products
+ Direct mentions and promotion of your company
+ Sponsored E-Blasts, videos, and webinars for your company
+ Most important: client testimonials that highlight your brand and show the quality of product through images
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Traditional Consumers vs. Social ConsumersTraditional Consumers
Reviews from newspapers, magazines, etc.Local directoriesMail RadioTelevisionWord of MouthDisplaysBillboards
Social Consumers
WebsitesWeb videosSocial networkingFacebook groupsGrouponsWord of Mouth – through social networkingTraditional Word of Mouth
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SOCIAL NETWORKING – Why use social networking?•There are 500 million people on Facebook
-100 million of these people are using mobile Facebook
• Twitter has 160 million people – 100 million tweets are being sent each day.• YouTube streams 9 million streams a month
“The conversations are taking place with our without you.”
Share of Social Networking on the Web*
42%
29%
18%
9%
facebooktwitteryahoo.commyspace
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SOCIAL NETWORKING – Why use social networking?Percent of social consumers that
use social networking sites for online shopping
“It’s not about what YOU are saying. It’s about what THEY are saying.”
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book
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010203040506070
Percent
Percent
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SOCIAL NETWORKING
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MARKETING AND SOCIAL NETWORKING 2011
E-Blast Campaign
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E-BLAST CAMPAIGNDifferentiate Yourself From Competition
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MARKETING AND SOCIAL NETWORKING 2011
Print CampaignWe’ve got you covered.
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PRINT CAMPAIGN
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PRINT CAMPAIGN
Present the ease and theComfort of having the Showroom On Wheels come to you.
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PRINT CAMPAIGN
We offer Store-to-Your-DoorService Nationwide