Starfish/Motorola Confidential 1 September 8, 2015 Starfish/Motorola Confidental Overview Starfish...
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Transcript of Starfish/Motorola Confidential 1 September 8, 2015 Starfish/Motorola Confidental Overview Starfish...
1Starfish/Motorola Confidential
April 19, 2023 Starfish/Motorola Confidental
OverviewStarfish Software, Inc.
Bob Koche (Ko-chee)Director of Partner Programs
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Market Trends
CONSUMER TRENDS
ENTERPRISE TRENDS
CARRIER TRENDS
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Market Trends Consumer trends
In 2001, nearly 400M handsets shipped worldwide
By 2010, there will be 700M to 1.3 billion 3G subscribers worldwide Information Appliance shipments are expected to grow at a CAGR of > 80%, and
reach 18.5M shipments by 2005 (exceeding consumer PC shipments of 17M in 2005)
Enterprise trends By 2005, IS organizations will manage 3 or more devices per user
PDAs, pagers, car PCs, smart phones, set-top boxes, home PCs and Web stores PDAs will have the application power of today’s notebook computers Web-based data stores will become commonplace
By 2005, 40% of end user data will reside outside the enterprise Potential to at least double TCO per device Enterprise is going wireless Smart handheld device users are expected to reach 60M in 2004
Carrier trends
Carriers are in the process of rolling out 2.5G services; by 2005, carriers will have adopted 3G devices and infrastructure
Carriers are approaching enterprise Source: Gartner Group; IDC
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Starfish and SyncMLLeadership in an Emerging Market
Starfish is a founding member of the SyncML Initiative
An open industry standard for universal data synchronization • removes barriers for extended use of wireless and wireline devices
Wide industry acceptance• Device manufacturers, carriers, Internet services, and all major sync
providers
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Starfish Overview
Founded in 1994 Headquarters in Scotts Valley,
California Wholly-owned independent
subsidiary of Motorola; acquired in 1998
A forward-looking vision from the start
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Building on Success: A History of Accomplishment
1995: Starfish delivers first Windows 95 desktop organizer; development of device and server solutions begins
1996: Introduced first TrueSync solution to sync PalmPilot with leading PIM apps
1997: Launched multi-point sync platform between devices, servers and PCs; developed embedded Java apps; REX device breaks new ground in form factor and end-to-end optimized solutions
1998: Deployed first commercial TrueSync server as infrastructure for voice-based portal; extended REX line with REX Pro and DataSlim (Japan); acquired by Motorola
2000: TrueSync Everywhere!: Motorola wireless phones and pagers ship worldwide with TrueSync solutions; lead SyncML standard development; developed end-to-end extensible platform for PIM, messaging & imaging
2001: TrueSync first and leading platform for SyncML-based sync solutions; introduced Simplify Platform; extended to 2.5G/GPRS & Connectivity markets
Founded 1994 2002 & Beyond
1999: TrueSync infrastructure deployed on leading portals; extended embedded technology to clipOn Organizer, TrueSync Desktop and Synchronization solution launched with Motorola
2002: Continue to lead SyncML; TrueSync & Simplify extend to 3G/WLAN; introduce Starfish DM platform
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End-to-End Mobile Data Management
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Managed Mobility™ Solutions
MobileData
Management
MobileDevice
Management
TBD
Category:
Brand:
Products: • Desktop Solutions•TrueSync Plus•TrueSync Express•TrueSync SDK
• Server Solutions•TrueSync Server, Enterprise•TrueSync Server, Carriers•TrueSync Server APIs•Internet Planner
• Device Solutions• TrueSync Device Stack• TrueSync Wireless
• SimplifyGPRS• Simplify 3G• Simplify WLAN
• TBD Server• TBD Device Stack
MobileConnectivityManagement
Tagline: “Internet Connectivity To Go”
“Enter Information Once, Access Anywhere”
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What we are looking for…
Partners Software system integrators Capable of implementing our system at mobile carriers Core competency in project management, enterprise
application deployment, Java, UNIX (or NT)
Experience or relationships with mobile carriers highly desirable
Commissions paid to system integrators on licenses sold to carriers
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Back Up
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Starfish is Uniquely Positioned
What we have today
A complete, shipping, end-to-end data mobility solution, including data sync and GPRS connectivity
A full range of tightly integrated Server, Desktop and Device solution components, with PSO services
Excellent industry reputation for expertise, delivering on time and within budget
Extensible, standards-based, brandable platform for carriers and OEMs
Why customers will want to partner with us tomorrow
Commitment and focus – technology leadership allows customers to focus on their core competencies (extending datatypes, protocols, etc.)
A commitment to SyncML and other open standard initiatives
A complete device management solution, integrated with sync solutions
Starfish will lead the market with a full spectrum of sync solutions for consumers through enterprise customers