Starent Networks Policy and Charging Control Solution Brief 1109

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    policyPolicy and ChargingControl Solution Brie

    BRIEF

    Starent Networks oers a proven 3GPP Standards-based

    end-to-end Policy and Charging Control (PCC) solution that

    provides one o the lowest total cost o ownership on the

    market today without compromising perormance or

    unctionality. A total cost o ownership analysis conducted

    by Network Strategy Partners showed that with Starents

    integrated unctionality (Mobile Gateway, Deep Packet

    Inspection, In-line Services), operators can realize operational

    savings o 30-40% over leading competitor oerings with

    multiple box solutions. They are able to rapidly deploy

    services rom a wide variety o standard services or deploy

    new services to improve the quality o experience or their

    subscribers and oer new revenue generating services.

    Operators also have the protection o a uture-proo solution

    that supports both 2.5G and 3G solutions today with only a

    sotware upgrade to 4G.

    Are you looking or ways to increase customer satisaction and reducechurn? Would you like to quickly oer personalized services and other

    new applications to your mobile subscribers? Do you need a way to contain

    network costs as the data trafc increases? Can you rapidly create new services

    to monetize the mobile broadband tidal wave?

    To survive these tumultuous conditions and continue to

    thrive in an evolving market, established operators must

    reconsider how they manage network trafc, move beyond

    at-rate service models to tiered and personalized services,

    and reconsider what core revenue streams they count on.

    Yankee Group, The Policy o ProtectingCustomer Experience, September 2009

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    FunctionsThe Starent solution supports the three key capabilities

    required or a Policy Charging Control Solution: Policy,Enorcement, and Charging.

    Policy

    Policy and Charging Rules Function (PCRF)

    The Policy and Charging Rules Function (PCRF) houses

    the individual policies dening network, application, and

    subscriber conditions that must be met in order to successully

    deliver a service or maintain the QoS o a given service.

    PCRF is standardized in 3GPP as part o the LTE solution.

    Subscriber Profle Repository (SPR)

    The Subscriber Prole Repository (SPR) is a logical entity that

    may be a standalone database or integrated into an existing

    subscriber database such as an HSS. I t includes inormation

    such as entitlements, rate plans, etc.

    Enorcement

    Policy and Charging Enorcement Function (PCEF)

    Enorcement is a critical component o a policy solution. The

    Policy and Charging Enorcement Function (PCEF) is responsible

    or enorcing policies with respect to authentication o

    subscribers, authorization to access and services, and

    accounting and mobility. Starent has embedded the PCEF

    unctionality into its ST-Series multimedia core platorms.

    Charging

    Online and Oine Charging (OCS/OFCS)

    The Online Charging Subsystem (OCS) provides online

    (or real-time) credit control and quota management or

    subscriber data sessions. Quota management may include

    multiple data sessions whereby the balance manager

    component o the OCS keeps track o the subscribers usage

    and remaining quota balance. Online credit control may be

    used to support policy enorcement or both pre-paid and

    post-paid subscribers.

    The Oine Charging Subsystem (OFCS) receives charging

    data in the orm o Charging Data Records (CDRs) and

    diameter accounting messages rom network elements

    ater the subscriber incurs network resource usage. The

    OFCS does not have an active, real-time role in the

    processing o charging policies.

    ServicesStarent oers PCC services that are grouped into three

    main categories:

    1. Resource Management

    2. Service Personalization

    3. New Revenue Creation

    Resource Management

    Bottom line is that operators need an improvement in the

    quality o experience or their subscribers to improve

    customer satisaction and reduce churn. Resource

    management services assure the proper allocation o

    network resources based on what the subscriber has

    purchased and what the network can deliver.

    Key Benefts:

    Fair Usage:Track, monitor, and enorce compliance withusage and allowance caps to ensure air usage or all users.

    Trac Optimization: Manage capacity growth coststhrough network-based trafc optimization. Real-time

    adjustment o allowance caps based on application in use,

    and network congestion levels. i.e. P2P detection with

    QoS enorcement.

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    The explosion o data trafc on the mobile operators network combined withdata revenue streams growing at a slower rate is causing signicant challenges

    to operators. How can you improve the quality o experience or your

    subscribers and at the same time keep your network costs rom

    exploding due to the increase in data trafc?

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    Time Based Dierential Charging: Help manage networkcongestion by potentially charging subscribers a

    higher rate during peak hour network usage.

    Personalization Services

    Starents personalization services maximize the value o

    network assets by oering services that meet the individual

    needs o subscribers and providing them with administration

    o those services.

    Key Benefts:

    Automated Usage Notifcations: Prevent bill shock andreduce subscriber churn by providing real-time notication

    when subscribers are nearing/reaching their limit and oer

    options to top-up or upgrade service. Subscribers will stillmaintain connectivity but bandwidth level can be throttled

    down until top-up or upgrade occurs.

    Tiered Services: Improve customer satisaction bypersonalizing service packages to individual usage

    patterns, up-sell new oers based on the subscribers

    behavior and prole. For example, oer a time-based

    turbo service to a heavy video user.

    Parental Control: Improve customer stickiness by oeringparental control capabilities like blacklisting particular

    websites, control when a child can use their phone (or

    example, no usage during school hours or late at night),

    as well as control usage levels.

    Roaming Management: Protect subscribers rom roamingshock by detecting when they are roaming outside their

    network and provide automated notications alerting

    them o service rates in the particular roaming area as well

    as provide notication when they are nearing/reaching

    their limit. Provide options or top-up.

    New Revenue Creation

    New revenue creation allows operators to take advantage

    o the increase in data trafc and better align revenuecontributions with the expense o continually increasing the

    capacity and tools needed to manage the network.

    Key Benefts:

    Turbo Service: Provide subscribers with option todynamically upgrade Quality o Service or a particular

    period o time or application. I a subscriber is looking to

    watch a 30 minute podcast, they can upgrade their service

    or this duration.

    Location Based Dierential Charging: Improve customerretention by oering lower service rates to subscribers

    who use service when in the ofce or at home versus

    land lines.

    On Net Preerential Charging: Oer lower or zero servicerates to on net applications or websites versus o net

    applications, improving customer traction with network

    hosted applications.

    Starent Networks, Corp. Policy and Charging Control Solution Brief Page 3

    UE/MS RAN SGSN GGSN(PCEF)(CDF)

    AF(P-CSCF)

    SPRIMS-GWF

    S-CSCF

    OFCS PCRF OCS AoC

    TS 32.280

    Re

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    ISC

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    Figure 23GPP Rel-8 ArchitectureFigure 13GPP Rel-7 Architecture

    Gx

    P-CSCF

    H-PCRFV-PCRF

    PGW(PCEF)

    A-GW(BBERF)

    SGW(BBERF)

    GxbGxa

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    ePDG

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    Copyright 2009 Starent Networks, Corp.

    The material contained in this document is or inormational purposes only and is subject to change without notice. No part o this document may be reproduced, transmitted, transcribed, or

    stored in a retrieval system in any orm or by any means without the written permission o Starent Networks, Corp. Starent and the Starent logo are registered trademarks o Starent Networks,

    Corp. Starent, ST16 and ST40 are trademarks o Starent Networks, Corp. Any trademarks, trade names, service marks, or service names owned or registered by any other company and used in this

    documentation are the property o their respective companies.

    Starent Networks, Corp.

    30 International Place

    Tewksbury, MA 01876

    T: +1-978-851-1100

    F: +1-978-640-6825

    www.starentnetworks.com

    Page 4 Policy and Charging Control Solution Brief Starent Networks, Corp

    Starent Networks maintains ofces and development centers around the world. For the latest contact inormation, please go to http://www.starentnetworks.com/en/about/global-presence/deault.cm

    CONCLUSION

    With mobile broadband roll outs, mobile operators recognize that bandwidth consumption is increasing much aster than

    revenue. These challenges are driving the development and standardization o Policy and Charging Control solutions that assure

    the proper allocation o network resources or the exact task based on what the subscriber has purchased and what the network

    can deliver.

    Starent oers a complete Policy and Charging Control solution based on the 3GPPs Policy and Charging Control (PCC) standard

    (Rel-7 and Rel-8 compliant) enabling operators to realize real-time control o their network resources, control subscriber access to

    services, and proactively optimize network capacity, while oering compelling new services and applications.