Starcom Mediavest Group
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BIG DATA: A PROSPECTING GUIDE TO FINDING WHERE THE VALUE LIES AND AVOIDING FOOL’S GOLD Mark Brown Data and Technology Director Starcom MediaVest
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Transcript of Starcom Mediavest Group
BIG DATA:A PROSPECTING GUIDE TO FINDING WHERE THE VALUE LIES
AND AVOIDING FOOL’S GOLD
Mark Brown
Data and Technology Director
Starcom MediaVest
The value in ‘Big’ data is
not derived from the
quantity, but the quality of
information it contains.