Starburst Package Redesign
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01 INTRODUCTION Package Redesign Plan Product Name: Starburst Target Group: 6+ Brief History: The brand was introduced by Mars in the UK in 1959, named by Harry Momber in a competition that won him £5, as Opal Fruits. The four original flavors were strawberry, lemon, orange, and lime. Lime was later replaced with cherry. Opal Fruits were introduced in the United States in 1967 as Starburst. The brand name ‘Opal Fruits’ was phased out in the UK. On October 6, 2008, Mars acquired Wrigley, and transferred Mars’ non-chocolate candy brands, including Starburst, to the Wrigley subsidiary. The original flavors are now branded “Original Fruits”, and Starburst now comes in several different flavors, or assortments. Big Idea: When it comes to the design of the way Starbursts are purchased and consumed it is not as an enjoyable experience as it could be. The way the current package is designed it can be improved significantly both in user experience and in visual communication. Starburst can focus more on the use of color and their actual product which is what they are trying to sell. With a new package a way to more easily store and pick the starburst will be implemented. A box will be used incorporating a way to individually store the separate flavors of the starburst. This box will have some see through part to it so you can also see which flavor you are choosing. The package itself will incorporate starbursts bright colors. A way to even store your starburst wrappers and instructions on how to make things out of them will be included for those who love to make things out of starburst wrappers, or for those who want to try something new. The plan to advertise this new product is by the use of print ads in various mediums and through tv commercials. This redesign will increase sales because the whole experience of eating a starburst will be changed in a positive and more enjoyable way. The package, separation of the flavors, storage capabilities, and opportunies of having will be so awesome no one would want to miss out on the experience of eating Starburst.
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Package Redesign
Transcript of Starburst Package Redesign
01 INTRODUCTIONPackage Redesign Plan
Product Name:Starburst
Target Group:6+
Brief History:The brand was introduced by Mars in the UK in 1959, named by Harry Momber in a competition that won him £5, as Opal Fruits. The four original flavors were strawberry, lemon, orange, and lime. Lime was later replaced with cherry. Opal Fruits were introduced in the United States in 1967 as Starburst. The brand name ‘Opal Fruits’ was phased out in the UK. On October 6, 2008, Mars acquired Wrigley, and transferred Mars’ non-chocolate candy brands, including Starburst, to the Wrigley subsidiary. The original flavors are now branded “Original Fruits”, and Starburst now comes in several different flavors, or assortments.
Big Idea:When it comes to the design of the way Starbursts are purchased and consumed it is not as an enjoyable experience as it could be. The way the current package is designed it can be improved significantly both in user experience and in visual communication. Starburst can focus more on the use of color and their actual product which is what they are trying to sell.
With a new package a way to more easily store and pick the starburst will be implemented. A box will be used incorporating a way to individually store the separate flavors of the starburst. This box will have some see through part to it so you can also see which flavor you are choosing. The package itself will incorporate starbursts bright colors. A way to even store your starburst wrappers and instructions on how to make things out of them will be included for those who love to make things out of starburst wrappers, or for those who want to try something new.
The plan to advertise this new product is by the use of print ads in various mediums and through tv commercials. This redesign will increase sales because the whole experience of eating a starburst will be changed in a positive and more enjoyable way. The package, separation of the flavors, storage capabilities, and opportunies of having will be so awesome no one would want to miss out on the experience of eating Starburst.
02 COLOR AND TYPOGRAPHYColor Choices and Typefaces
Cherry RedR: 221 G: 0 B: 34C: 7 M: 100 Y: 100 K: 1Hex: #dd0022Pantone: 485 c
Lemon YellowR: 239 G: 177 B: 1C: 6 M: 32 Y: 100 K: 0Hex: #efb101Pantone: 7409 c
Strawberry PinkR: 230 G: 157 B: 184C: 6 M: 46 Y: 8 K: 0Hex: #e69db8Pantone: 507 c
Orange OrangeR: 255 G: 151 B: 37C: 0 M: 49 Y: 94 K: 0Hex: #ff9725Pantone: 1375 c
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123546789
Source Sans Pro Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123546789
Source Sans Pro Regular
This font and size should be used for titles and larger subtitles. This font should be used when the font size is 18 or greater. When doing large format the minimum font size should be adjusted accordingly.
This font and size should be used for body copy. The font size should be 8 - 12 when using this. When doing large format the minimum font size should be adjusted accordingly.
03 LOGOLogo Usage and Spacing
Logo Usage:The Starburst logo will remain the same. The logo should not be shrunk down to less than an inch. To the left is the logo in color and in black and white. The logo should always appear as seen in these two images. The colors and shape of the logo should never change.
When it comes to placing the logo on things the amount of clear space around the logo should equal the width of the first “r” in the Starburst logo at whatever size you are woking with.
04 PACKAGINGPackage Redesign
