Starbucks Via Read Brew Part I
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Transcript of Starbucks Via Read Brew Part I
![Page 1: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/1.jpg)
IntroducingVIAtm Ready Brew
Starbucks Instant Coffee
9/20/2009 1Valerie Smith - W5A2 Concept Development
![Page 2: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/2.jpg)
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Ok, so this is where I left off last week.
9/20/2009 Valerie Smith - W5A2 Concept Development
![Page 3: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/3.jpg)
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On the internet I found out that Starbucks just created a new instant coffee that will be on the shelves by the 24th of September.
9/20/2009 Valerie Smith - W5A2 Concept Development
![Page 4: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/4.jpg)
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So then, I put this design together, which has all the information that I want to display.
9/20/2009 Valerie Smith - W5A2 Concept Development
![Page 5: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/5.jpg)
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I found this little wooden box which I painted with a wood color magic marker.
I stopped by Starbucks and managed to get one new sample pack of VIA, which you can see here.
9/20/2009 Valerie Smith - W5A2Concept Development
![Page 6: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/6.jpg)
69/20/2009 Valerie Smith - W5A2 Concept Development
With Coffee in hand, I twisted and turned this little box round and round trying to get my creative mind to wake up.
![Page 7: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/7.jpg)
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Umm, if I turn it this way, it kind of looks like a coffee cup. Doesn’t it?
9/20/2009 Valerie Smith - W5A2 Concept Development
![Page 8: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/8.jpg)
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This is a stackable countertop display.
9/20/2009 Valerie Smith - W5A2 Concept Development
![Page 9: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/9.jpg)
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This might work!
9/20/2009 Valerie Smith - W5A2 Concept Development
![Page 10: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/10.jpg)
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Bet you can’t wait to see the final.
9/20/2009 Valerie Smith - W5A2Concept Development
![Page 11: Starbucks Via Read Brew Part I](https://reader036.fdocuments.us/reader036/viewer/2022082803/5453589bb1af9f88228b458c/html5/thumbnails/11.jpg)
VIAtm Ready Brew
Starbucks Instant Coffee
9/20/2009 11Valerie Smith - W5A2Concept Development