Starbucks Ventures into New Territory
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Matt Wallace Kazandra King Starbucks Ventures into New Territory
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Starbucks Ventures into New Territory. Matt Wallace Kazandra King. Roy Street Coffee & Tea/15th Ave E. Coffee & Tea. Inspired by Starbucks Opened January 1 st Only two locations in Seattle area Less cookie cutter feel Have a more organic feel - PowerPoint PPT Presentation
Transcript of Starbucks Ventures into New Territory
Matt WallaceKazandra King
Starbucks Ventures into New
Territory
Inspired by Starbucks Opened January 1st
Only two locations in Seattle area
Less cookie cutter feelHave a more organic feelUses many recycled items as decorations in
store
Roy Street Coffee & Tea/15th Ave E. Coffee & Tea
Roy Street Coffee & Tea/15th serves beer, wine, and more food
Stays open later
Starbucks is trying to attract the high end customer that may have ventured away.
Focuses on individuality
The Big Difference
Starbucks tried similar strategy beforeUsing Roy/15th Ave. to rebuild image of a specialty brand
Caribou CoffeePeet’s Coffee & Tea
Seems to be doing alright but too early to tellCustomer reviews are positiveWill they make the same mistake?
Will It Work?
Questions?
Sources http://www.reuters.com/article/idUSTRE6330N020100404 http://news.starbucks.com/article_display.cfm?article_id=2
97 http://seattletimes.nwsource.com/html/coffeecity/20102910
75_starbucks_opens_roy_street_cof.html
