Starbucks Presentation

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  • 1. Starbucks Rilasso:A Brand ExtensionDavid CromerBlake ManoshWhitney MartinezCathy Wu

2. Starbucks is committed to a role of environmental leadership in all facets of our business. 3. Brand Architecture 4. Bringing Enjoyment to your life,regardless of the pace. 5. Whats next? 6. Starbucks Rilasso 7. Vision We want the benefits of coffee to extend beyond the obvious. We want everyone to know what coffee can do for your skin. Our new line aims to bring the Starbucks experience into a different part of your day. 8. THE products 9. Target MarketCollege educatedFamily orientedActive lifestyle Treat themselves whenthey get the chance Willing to pay morefor organic or natural products 10. 1600 Stores in 47 statesInvesting in bodycare productsAlready distributeStarbucks products Customers withdesign for lessmindset 11. Market Share Objectives 12. Expected value of Sales Market ShareProductSegment Sales $ Sales $ Total Sales for Line Probability Value Gained (%)Scenario 1 Body Scrub $57,100,0001% $571,000 Bar Soap $506,000,0000.50% $2,530,000 Body Wash$733,400,0000.50% $3,667,000 $6,768,00025%$1,692,000Scenario 2 Body Scrub $57,100,0002% $1,142,000 Bar Soap $506,000,000 1% $5,060,000 Body Wash$733,400,000 1% $7,334,000 $13,536,000 30%$4,060,800Scenario 3 Body Scrub $57,100,0004% $2,284,000 Bar Soap $506,000,000 2% $10,120,000 Body Wash$733,400,000 2% $14,668,000$27,072,000 40%$10,828,800Scenario 4 Body Scrub $57,100,0005% $2,855,000 Bar Soap $506,000,0002.50% $12,650,000 Body Wash$733,400,0002.50% $18,335,000$33,840,000 5% $1,692,000Total:$18,273,600 Expected Sales Value: $18,273,600 13. Expected Costs Total CostProduct Sales $ Price # of Products Cost per unitTotal Costper ProductScenario 1 Body Scrub $571,000$14.99 38,092$1.60$60,947.30 Bar Soap $2,530,000$8.99281,424 $1.49$419,321.47 Body Wash$3,667,000$12.99 282,294 $2.15$606,932.26 $1,087,201.02Scenario 2 Body Scrub $1,142,000$14.99 76,184$1.60$121,894.60 Bar Soap $5,060,000$8.99562,848 $1.49$838,642.94 Body Wash$7,334,000$12.99 564,588 $2.15$1,213,864.51 $2,174,402.04Scenario 3 Body Scrub $2,284,000$14.99 152,368 $1.60$243,789.19 Bar Soap $10,120,000 $8.991,125,695 $1.49$1,677,285.87 Body Wash$14,668,000 $12.99 1,129,176 $2.15$2,427,729.02 $4,348,804.09Scenario 4 Body Scrub $2,855,000$14.99 190,460 $1.60$304,736.49 Bar Soap $12,650,000 $8.991,407,119 $1.49$2,096,607.34 Body Wash$18,335,000 $12.99 1,411,470 $2.15$3,034,661.28 $5,436,005.11Total $13,046,412.26Expected Sales Value: $18,273,600 14. Sales$18,273,600Less: COGS $5,436,005Less: Slotting Allowance $2,625,000Less: Promotions $2,400,000Less: Labor & Equipment$3,500,000Gross Prot$4,312,595Gain From Investment $18,273,600Cost of Investment $13,961,005Return on Investment 30.89%Return on Investment: 30.89% 15. Rilassos future? 16. Strategy for the future 17. Bringing Enjoyment to your life,regardless of the pace. 18. Extending Rilasso Lotions Hair CareFacial Care scents 19. The Brand Family in 5 YearsBurts Bees modelAll natural productsExtend our line into productsbeyond our basic three 20. Questions?