Starbucks presentation

16

Transcript of Starbucks presentation

Page 1: Starbucks presentation
Page 2: Starbucks presentation

OutlineOutline

About Starbucks CompanyAbout Starbucks Company Characteristics of Good Mission StatementCharacteristics of Good Mission Statement Mission,Vision and Strategy of StarbucksMission,Vision and Strategy of Starbucks Examples of Good ExperiencesExamples of Good Experiences About Kahve DünyasıAbout Kahve Dünyası Mission of Kahve DünyasıMission of Kahve Dünyası

Page 3: Starbucks presentation

Starbucks CoffeeStarbucks Coffee

1st store in 19711st store in 1971

opened by 3 opened by 3 partnerspartners

Page 4: Starbucks presentation

Starbucks(cont.)Starbucks(cont.)

in 1982, Howard Schultz joined.in 1982, Howard Schultz joined. in 1983, trip to Italy.in 1983, trip to Italy. in 1984, test of coffee house in U.S.Ain 1984, test of coffee house in U.S.A in 1987…..17 stores.in 1987…..17 stores. in 1997…..1,412 stores.in 1997…..1,412 stores. in 2007…..15,011 stores.in 2007…..15,011 stores. as of July 3, 2011as of July 3, 2011…..17.017 stores;50 …..17.017 stores;50

countries. countries.

Page 5: Starbucks presentation

Good Mission StatementGood Mission Statement

Page 6: Starbucks presentation

Mission of StarbucksMission of Starbucks

““to inspire and nurture the human to inspire and nurture the human spirit – one person, one cup and one spirit – one person, one cup and one neighborhood at a tneighborhood at a time.”ime.”

Page 7: Starbucks presentation

Vision Statement of StarbucksVision Statement of Starbucks

 “ “Establish Starbucks as the premier Establish Starbucks as the premier provider of the finest coffee in the world provider of the finest coffee in the world while maintaining our uncompromising while maintaining our uncompromising principles while we grow."principles while we grow."

Page 8: Starbucks presentation

Strategy of StarbucksStrategy of Starbucks

“ “ To achieve this goal, the Company plans to To achieve this goal, the Company plans to continue to rapidly expand its retail continue to rapidly expand its retail operations, grow its specialty sales and operations, grow its specialty sales and other operations, and selectively pursue other operations, and selectively pursue opportunities to leverage the Starbucks opportunities to leverage the Starbucks brand through the introduction of new brand through the introduction of new products and the development of new products and the development of new distribution channels.”distribution channels.”

Page 9: Starbucks presentation

Why Starbucks?Why Starbucks?

Page 10: Starbucks presentation

Starbucks ExperienceStarbucks Experience

Inviting, enriching Inviting, enriching environment in stores environment in stores which is comfortable which is comfortable and accessible yet also and accessible yet also stylish and elegantstylish and elegant

Page 11: Starbucks presentation

Do Starbucks Give Advertisement?Do Starbucks Give Advertisement?

Page 12: Starbucks presentation

Examples of Good ExperiencesExamples of Good Experiences

Page 13: Starbucks presentation

Kahve DünyasıKahve Dünyası

1st store in 2004 in 1st store in 2004 in Istanbul.Istanbul.

Now,71 stores in Now,71 stores in Turkey.Turkey.

1st store in London 1st store in London soon.soon.

Page 14: Starbucks presentation

Mission of Kahve DünyasıMission of Kahve Dünyası

“ “ Provides guests Provides guests friendly and pleasent friendly and pleasent place as if they feel place as if they feel themselves at their themselves at their homes and to move homes and to move Turkish coffee culture Turkish coffee culture better situation in better situation in Turkey and all around Turkey and all around the world into what it the world into what it deserves.”deserves.”

Page 15: Starbucks presentation

Does Kahve Dünyası make its Does Kahve Dünyası make its mission real? mission real?

expanding day by dayexpanding day by day

turkish coffee is drunkturkish coffee is drunk

1st store in London 1st store in London

atmosphere, music and design are all atmosphere, music and design are all rightright

Page 16: Starbucks presentation

Thanks for your Thanks for your attentionattention

[email protected]@gmail.com

[email protected]@anadolu.edu.tr