Starbucks Coffee Starbucks Coffee Company and its Company and its

Community Community involvementinvolvement

Desiree’ MiltonDesiree’ MiltonComm. 165Comm. 165

Final PowerPoint PresentationFinal PowerPoint Presentation

HistoryHistory

1970 11970 1stst Starbucks was opened Starbucks was opened Founder of Starbucks is Howard ShultzFounder of Starbucks is Howard Shultz The name “Starbucks” was inspired by the The name “Starbucks” was inspired by the

novel Moby Dicknovel Moby Dick 11stst store opened in Settle Washington on store opened in Settle Washington on

Pike Place MarketPike Place Market 1990 Starbucks was the 11990 Starbucks was the 1stst company to company to

offer stock to part-time employees offer stock to part-time employees

History ContinuedHistory Continued

Howard Shultz establishes the Starbucks Howard Shultz establishes the Starbucks Foundation in 1997Foundation in 1997

The foundation was established to The foundation was established to support the communities where Starbuck support the communities where Starbuck stores are locatedstores are located

Ethos WaterEthos Water

Starbucks Foundation began working Starbucks Foundation began working with Ethos Water supports humanitarian with Ethos Water supports humanitarian water programs in Latin America, Africa water programs in Latin America, Africa and Asia.and Asia.

The program so far has helped 420,000 The program so far has helped 420,000 people get access to clean, safe water to people get access to clean, safe water to better sanitation and hygiene education. better sanitation and hygiene education.

Ethos WaterEthos WaterContinuedContinued

Starbucks’s goal by 2010 along with Ethos Starbucks’s goal by 2010 along with Ethos Water is to raise at least $10 million U.S. Water is to raise at least $10 million U.S. dollars.dollars.

Worldwide 20% or 1.1 billion people of the Worldwide 20% or 1.1 billion people of the world’s population lack access to clean world’s population lack access to clean water.water.

Ethos Water Donates $0.05 of every bottle Ethos Water Donates $0.05 of every bottle purchased towards our goal of $10 million.purchased towards our goal of $10 million.

C.A.F.E. PracticesC.A.F.E. Practices

C.A.F.E. Practices is the way Starbucks C.A.F.E. Practices is the way Starbucks insures that we are setting a social insures that we are setting a social responsibility for coffee purchasing responsibility for coffee purchasing guideline.guideline.

How we do this is offering premium price How we do this is offering premium price for the coffee farmers who score the for the coffee farmers who score the highest on verified reports.highest on verified reports.

Social DevelopmentSocial DevelopmentProgramsPrograms

Starbucks invest in the communities in Starbucks invest in the communities in which they work (example: the coffee which they work (example: the coffee farmers in Latin America, Asia and farmers in Latin America, Asia and Africa)Africa)

Starbucks invests in social programs in Starbucks invests in social programs in these countries by building schools, these countries by building schools, health clinics and other projects that health clinics and other projects that benefit the coffee growing communities.benefit the coffee growing communities.

Certified and Certified and Conservation CoffeesConservation Coffees

Starbucks supports Fair Trade Certified Starbucks supports Fair Trade Certified Coffees.Coffees.

Starbucks supports shade grown and Starbucks supports shade grown and certified organic coffees.certified organic coffees.

By supporting these things Starbucks is By supporting these things Starbucks is promoting responsible environmental and promoting responsible environmental and economic efforts. economic efforts.

Famer SupportFamer Support Center Center

Starbucks has established the Famers Starbucks has established the Famers Support Center.Support Center.

This center is located in Costa Rica.This center is located in Costa Rica. It provides support and training that It provides support and training that

promotes high-quality coffee for the promotes high-quality coffee for the future!future!

CocoaCocoa

Starbucks has Socially Responsible Cocoa Starbucks has Socially Responsible Cocoa Sourcing Program and Cocoa Practices.Sourcing Program and Cocoa Practices.

Cocoa is an agricultural product grown only Cocoa is an agricultural product grown only in the world’s equatorial regions.in the world’s equatorial regions.

Starbucks is committed to buying cocoa Starbucks is committed to buying cocoa that has been produced and traded in an that has been produced and traded in an ethical way that is in line with Starbucks ethical way that is in line with Starbucks Values!Values!

GroundsGroundsfor your for your GardenGarden

In 1995 Starbucks commissioned a study In 1995 Starbucks commissioned a study of our coffee grounds.of our coffee grounds.

The results indicated of our used coffee The results indicated of our used coffee grounds acts as an amazing fertilizer for grounds acts as an amazing fertilizer for gardens.gardens.

Starbucks offers this to anyone free of Starbucks offers this to anyone free of cost and can be found at any location. cost and can be found at any location.

Magic JohnsonMagic Johnson++

StarbucksStarbucks Starbucks and Magic Johnson teamed up Starbucks and Magic Johnson teamed up

to bring retail vitality and economic to bring retail vitality and economic opportunity to diverse neighborhoods opportunity to diverse neighborhoods through Urban Coffee Opportunities.through Urban Coffee Opportunities.

Starbucks being in these neighborhoods Starbucks being in these neighborhoods serves as a catalyst for business serves as a catalyst for business development development