2016 Media Kit

Stephanie Allmon Merry, Editorial DirectorStephanie Allmon Merry is an award-winning features writer and editor who grew up in Dallas and has called Fort

Worth home for 11 years. She brings her pride for North Texas and her passion for local arts, music, dining and the pursuit of all things fabulous to the pages of the Star-Telegram’s Life & Arts section and Indulge magazine — both of which have won national awards under her editorial direction. A Southern Methodist University graduate, her journalism career has included newspapers and magazines in Dallas, Indianapolis, Lubbock and Waco, and her work has been published all over the country. Stephanie is actively involved in several civic and charitable organizations, and when she’s not madly rushing to meet daily deadlines, she can be found enjoying the area’s best restaurants, museum offerings, festivals, galas and stage performances.

eller’s Premier City Magazine, K brings readers a mix of lively, lifestyle-oriented features highlighting people, places and happenings that make the community vibrant and unique. In addition to engaging feature stories, K offers useful information on local events of interest and noteworthy news about Keller’s dynamic dining, retail, recreation and entertainment scenes.K

K Readers Can Expect• A gorgeous, substantial monthly magazine that informs, inspires and engages

residents with news and features about things they care about and things they should know.

• Strong storytelling and pertinent, well-researched stories targeted specifically to Keller and its residents’ interests.

• Sophisticated, visually-appealing design from the same creative team that produces Indulge, the Star-Telegram’s award-winning luxury magazine.

• A feature-oriented city magazine so full of rich, rewarding content and attractive spreads that each issue will spend weeks on residents’ coffee tables — being read and shared repeatedly.

K Offers These Departments In Every IssueTHE K LISTEach month, our savvy staff scours the area in a quest to find what’s new, notable and fabulous on the dining and retail scenes. Here we spotlight a generous handful of things — from new shops and great sales to restaurant openings and must-have items in local stores — that we think should be at the top of K readers’ “to-do” and “to-buy” lists!

FAMILY LIFEIdeas for important family occasions from graduations to Mother’s Day – and anytime treats for the little ones you love.

GETTING AWAYSpotlight on our-of-the-box vacations, family travel resources, couples’ getaways and other ideas and iteneraries for folks who want to enjoy some time away from home.

AT HOMEWe focus on the latest in home decor trends, design know-how and garden inspiration. One month, it might be a roundup of appliances that use touchless technology; another, ways to make waves with your pool renovations, and the next, a guided tour of the most thriving garden in town.

RESTAURANT RECIPESThis tasty page steps into the kitchen of a different local eatery each month. We offer readers a signature recipe from the chef and other culinary pros behind the delicious food and beverages they serve to their discriminating patrons. It’s a page for home cooks and foodies to tear out and pin to their fridge!

HAPPENINGSGet out your planner! This calendar of events keeps you up to date on the hot happenings, live performances and important gatherings around town each month.

SEENSmile and say, “Keller!” Whether it’s a black-tie fundraiser or an outdoor concert for the whole family, our photographers are there so you can be “seen” on this photo page.

Elaine Rogers, EditorA versatile features writer and seasoned editor with a knack for sniffing out the important news nuggets and producing

content that people care about, Elaine Rogers specializes in weaving words and images together to produce content that captures curiosity and pages that pop. Her byline has appeared in national consumer publications like Women’s Sports & Fitness, Travel & Leisure and American Way, and she’s won awards for stories published in Fort Worth Child and Parenthood.com. She is also a former editor of DFW House & Home. Elaine describes her responsibilities as an editor with the Star-Telegram’s Life & Arts section more fun than work because she produces engaging content about design, gardening, health, community activities and more. She is eager to bring that type of editorial coverage to a unique city magazine serving the vibrant community of Keller.

Sandra Engelland, Staff WriterPlugged into the heartbeat and happenings of Keller, Sandra started covering the schools in the city a decade ago for The

Keller Citizen. She spent 10 years before that as a stay-at-home mom in the community chasing after three young daughters. Earlier in her journalism career, Sandra produced an interview show for a public television station in San Jose, California, and worked with a number of famous folks, including James Earl Jones, Condoleeza Rice and Steve Jobs. She has degrees in both journalism and political science from the University of Kansas, where she met and married her college sweetheart. As a keen observer who has written about countless local issues, community charities and noteworthy citizens, Sandra brings a thoughtful, knowledgeable perspective to her writings about the complexities and treasures found in her adopted hometown.

K WHO WE ARE

K Magazine 2016 Editorial CalendarIssue Feature January Healthy Living / New Year’s ResolutionsFebruary Valentine Gifts/President’s DayMarch St. Patrick’s Day/SpringApril Easter/Arbor DayMay Pamper Mom/Memorial DayJune Father’s Day GiftsJuly Independence Day celebrationsAugust Back to School ResourcesSeptember Local Arts & EntertainmentOctober Fall Inspirations/HalloweenNovember Food/Entertaining/Family GatheringsDecember Holiday Help & Happenings

K Deadlines

Issue Deadline (space/copy)** Distribution Start Date

January December 8 December 30

February January 5 January 27

March February 2 February 24

April March 1 March 23

May April 5 April 27

June May 3 May 25

July May 31 June 22

August July 5 July 27

September August 2 August 24

October August 30 September 21

November October 4 October 26

December November 1 November 23

January 2017 December 6 December 28

** Digital ads due no later than 7 days after space/copy deadline.

K DATES & DETAILS

K Special Advertising Supplements

March: Home Design & Decor

April: Real Estate Focus

July: Medical Profiles

August: Back to School

September: Business Profile

*For rate information, please contact your account executive or Lynn Hammer at 817-390-7564

K DISTRIBUTION

Address-Specific Household Copies

K Magazine is distributed to select homes throughout Keller and Alliance areas that meet one or more of the following criteria:

• Household Income $125,000 – $200,000

• Home Value $250,000 – $350,000

• Household Net Worth $150,000 – $250,000

• Home is located in 76244 or 76248.

Copies are delivered the last week of the month to address-specific households via direct-delivery (including the communities of Hidden Lakes, Stonebridge, Woodland Springs, Heritage Trace, The Bluffs, Crawford Farms, Coventry Hills and more).

Controlled Commercial Copies

Throughout the greater Keller area, K Magazine is distributed at a controlled number of high-profile locations including professional offices, physician lobbies, retail outlets, restaurants, spas / salons, upscale boutiques, advertiser locations and other premium spots where our target readers can be found.

Event CopiesEach month, K Magazine partners with select events and community / charitable organizations to reach the residents of Keller through a variety of outlets including family events, luncheons, benefits and fundraisers. As a sponsor of these events, K Magazine will provide you an opportunity to reach this audience with your advertising message in copies distributed through valet service, table tops, gift bags, or hand delivered to attendees.

Delivering your ad message to the right audience is key when selecting where

to spend your advertising and marketing dollars. In this day and time, no one

can afford for their message to be sent to the wrong audience or have their ad

dollars wasted with a sub-par delivery system.

That is why K Magazine — Keller’s Premier City Magazine — successfully delivers

25,000 copies each month to a select audience throughout the greater Keller

area who meet specific income, net worth and home value requirements. Our

primary distribution model is based on an address-specific list of households

selected for their desired profile and copies are direct-delivered to their home.

Throughout the year, we update our proprietary database of households to

reflect the ever changing landscape of wealth. This VIP formula utilizes Claritas,

Equifax, county appraisal districts and more to find the specific characteristics

of wealth we are looking for based on income, net worth, home value and the

consumers lifestyle — solely in the Keller / Alliance geographic area.

This address-specific distribution model plus controlled commercial copies

distributed through select retail locations, and community/charitable events

and fundraisers deliver your advertising message to the most consumers

in the greater Keller area with disposable income to spend at your business.

K Digital & Social MediaK Magazine is available in several formats — oversized print, digital edition at thekellermagazine.com,

and on your tablet. Each format is a complete resource where readers can find all of the stories,

photos and more from each months issue plus extra content available only online. Advertisements

are reproduced digitally and contain active website links. We produce multiple formats so that we

connect with consumers in their preferred format and help you reach the residents of the greater

Keller area with your interactive advertising message.

K Magazine staff members are active in social media through Facebook, Pinterest,

Twitter, Google+ and more. We enjoy and encourage dialogue between staff

members, consumers and advertisers.

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Fort Worth AllianceK MagazineDistribution Footprint

Selected ZIP

K Targeted Distribution Area

K Advertising RatesAd Size 1x 6x 12x

Two-Page Spread $4,000 $3,200 $2,880

Full Page $2,500 $2,000 $1,800

Half-Page Horizontal $1,750 $1,250 $1,050

Half-Page Vertical $1,750 $1,250 $1,050

Quarter Page $1,300 $800 $600

Premium Position 1x 6x 12x

Back Page* na $2,500 $2,250

Inside Front Page* na $2,300 $2,070

Inside Back Page* na $2,300 $2,070

Page Three na $2,300 $2,070

* These premium positions are on heavier-weighted, 100# coated, gloss stock. Premium positions are sold on a frequency and availability basis. Check with your account executive for details.

K Production GuidelinesSizes & Specifications

Ad Size Image Area Premium Positions*

Two-Page Spread 19” x 11.5” Back Page 10.25” x 12.5”

Full Page with bleed 10.25” x 12.5” Inside Front Page 10.25” x 12.5”

Full Page no bleed 9.5” x 11.5” Inside Back Page 10.25” x 12.5”

Half-Page Horizontal 9.5” x 5.67” Page Three 10.25” x 12.5”

Half-Page Vertical 4.67” x 11.5”

Quarter Page 4.67” x 5.67”

* Premium positions are sold on a frequency and availability basis. Check with your account executive for details.

Bleed Ads Image Area Trim Bleed

Two-Page Spread 19” x 11.5” 19.5” x 12” 20.5” x 12.5”

Full Page 9.5” x 11.5” 10” x 12” 10.25” x 12.5”

K Magazine is printed on premium, coated

gloss paper, the cover is printed on premium,

coated 100# gloss paper. All ads include four-color.

Digital Ad Submissions:

• We accept Adobe Photoshop, InDesign,

Illustrator, Acrobat and Quark XPress files.

• Please include fonts, images and a

hard copy of the ad.

• Photo files should be CMYK format and

at least 300 dpi.

• Ads or ad materials can be sent digitally,

your account executive can provide details.

K ADVERTISING

FULL PAGE HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

QUARTER PAGE

k Gear Up forSummer

Hiking andBiking

ArtisticTreasures In

Old Town

Taste ofKeller

Takes Off

DecoratingTips From

HomegrownDesigners

BackonTrack

Meet the engineersof the Rock Island Rail Car

makeover.

KELLER’S PREMIER City MagazineMay 2014

of makeover.

OutdoorsTASTE OF KELLER

19 The burgeoning restaurantscene in Keller takes to thestreets during the inaugural

Taste of Keller Friday and Saturday, April19-20, with dozens of dining establish-ments serving up samples of signaturedishes at Keller Town Hall, April 19-20.Highlights of the festival include theT.O.K. Tasting Tent, a 10,000 Egg Drop, aBattle of the Builder, the Miss Taste ofKeller Pageant, a sanctioned barbecuecompetition, a Motorcycle Poker Run, a1K fun run, eating contests and arts andcrafts. On Friday evening, T.O.K. TastingTent will feature more than 25 eateriesserving generous portions of their favor-ite dishes. More fun is on tap as six localbartenders battle it out in the ShotShowdown. Attendees will compete toearn the Community Choice Award dur-ing 1-ounce tastings for $10 to raise mon-ey for the Greater Keller Women’s ClubFoundation.

Nonstop music on three stages willfeature performances by RobynnShayne, Jason Ashley, The Nate KippBand, Derek Anthony and the Battle ofthe Bands performers. Participatingrestaurants include Baja Grill, BrownsonRock, Elote Mexican Kitchen, FnG Eats,Keller Tavern, Lupe’s Tex-Mex Grill, OlivaItalian Eatery, Pickles BBQ & Icehouse,Devivo Bros. Eatery, Hook & Ladder Pizza,Shannon Brewing Co. and Bone Daddy’s. 1100Bear Creek Parkway. 10 a.m.-6 p.m. daily.Admission is free. www.tasteofkeller.com.

CONNOR’S CAR SHOW

29 Automobile aficionados will gath-er at Keller Town Square for funand good works, with proceeds

benefiting the Down Syndrome Partnershipand Cook Children's Medical Center. High-lights include a raffle, auction, door prizes,food vendors, oldies music, car competitionsin 40 classes, plus 12 Best of Show. Free to thepublic, $20 auto entry(registration closes at2:30 p.m.), 1-5 p.m., 1100 Bear Creek Parkway,memorylanecarshows.com.

KELLER CRAWFISH KRAWL

30 On Saturday, Olive Street in OldTown Keller will come alive withmusic and many booths with

wonderful merchandise and creations byartisans. Headliners, however, are the heapsof crawfish and savory selections of deliciousCajun food. Continual live music, bouncehouses and family-friendly games and more.Noon-9 p.m. www.oldtownkeller.com.

Fundraisers“THANKS FOR THE MEMORIES” CELEBRATION

24 Renowned Elvis Presley tribute artist Kraig Parkertakes to the stage with his Remembering the Kingshow at the Alzheimer’s Association’s 13th annual

celebration, held this year at Sky Creek Ranch Golf Club. Alongwith the Elvis tribute, the event will feature a special dinner,silent auctions, fashion show and prize giveaways. Followingthe live auction, presenters will discuss research efforts andthe new Louise C. Harrington Respite Fund established byRoxy Stevenson in memory of her mother. Tickets: $150; tables:$1,500. www.alz.org/northcentraltexas.

FUR BABY WALK-A-THON

30 Still get teary-eyed at the mention of a beloveddeceased pet? Then honor your fur baby by head-ing out to the track at Keller High School for the

GAP Club’s Fur Baby Walk-a-Thon. Proceeds from the event willbenefit the Trinity GAP Club Spay-Neuter Fund for Keller Ani-mal Shelter pets. The festive occasion will have breakfast tacosfor sale catered by Fuzzy’s Taco Shop, and Three Dog Bakerywill have special doggy treats.GAP is an all-girls club at Keller High School with the missionof “giving girls a positive outlet for their time and to showthem positive alternatives for their lives.” The club works withthe Keller Animal Shelter to sponsor animals to help get themadopted into good homes. 10 a.m.-noon. 601 Pate Orr Rd. N.www.kellergaprescue.org.

Coming SoonJUNE 13 & 27Keller’s Concert In The Park series ushers in the 2014 summer seasonwith a nostalgic flair. Free June concerts held at Bear Creek Park includethe popular Rat Pack era show, featuring Rick Derek, and, the followingweekend, the Beatles Tribute Band, Me & My Monkey. Free June concertsheld at Bear Creek Park include the popular Rat Pack era show featuringRick Derek, and, the following weekend, the Beatles Tribute Band, Me &My Monkey. Concessions are open and dogs on leashes are welcome. 8-10p.m., 400 Bear Creek Park Road, www.cityofkeller.com/concerts.

JUNE 27Plan for the Keller Family Campout and a whole night spent under thestars at Bear Creek Park. Bring your tent and sleeping bags and comeprepared for a night of singing and sharing ghost stories, free from thoseelectronic distractions. Bring your tent and sleeping bags and comeprepared for a night of singing and sharing ghost stories, free from thoseelectronic distractions. Registration is required. 6 p.m.- 9 a.m., 1100 BearCreek Parkway, www.cityofkeller.com.

HAPPENINGS

Shane Nezat ofDuane's Crawfish

Farms stirs almost400 pounds crawfish.

Elvis tributeartist KraigParker

Keller residents Bart andCarrie Stevenson and sonsZachary and Benjamin

3 THEKELLERMAGAZINE.COM

ming JUNE 13 & 27Keller’s Concert In The Park series ushers in the 2014 summer seasonwith a nostalgic flair. algic flair. algic flair Free June concerts held at Bear Creek Park includethe popular Rat Pack era show, featuring Rick Derek, and, the following

sidents Bart andenson and sons

achary and Benjamin

Longtime home brewer Shannon Carter moved to Keller two years ago to

open his namesake brewery and is partnering with Keller’s Samantha

Springs to use natural spring water, untouched by chemicals and chlo-

rine, to create his portfolio of beers. Now that the brewery is built, he’s

ready to fire things up — literally.

The former branding professional uses fire, not steam, in his mash

regime to delicately caramelize sugars in the brewing process, creating

a vastly different flavor profile than that of traditional methods. He says

he’s unaware of another brewery in Texas that fire-brews its mash and

he had to travel to Minnesota to find guidance on engineering his plan.

Carter’s fire-brewed process was inspired by his late Irish great-grand-

father through a handwritten recipe found in an old set of carving tools.

The procedure called for mash temperatures to be raised gradually by a

wood fire, but Carter will use gas because it’s more efficient and envi-

ronmentally friendly, he says.

Shannon Brewing will produce five core brews — an American blond

ale, an Irish pale ale, an aggressively hopped IPA, an Irish red (his wife’s

favorite) and a chocolate stout that Carter says makes for a great vanil-

la beer float. The beers will be available at Northeast Tarrant-area res-

taurants and bars, including FnG Eats and Blue Mesa. Central Market

stores and Whole Foods will carry the beers in 22-ounce bottles..

“Once I found Samantha Springs, it was so serendipitous. It was a

match made in heaven because I was looking for the purest, most

wholesome ingredients I could find to put in my beer. I knew this would

be the right place to launch our brewery.” 818 N. Main Street, Keller,

817-400-1985, http://shannonbrewing.com

THE K LIST

Fired Up About A New Brew

4 THEKELLERMAGAZINE.COM

wood fire, but Carter will use gas because it’s more efficient and en

ronmentally friendly, he says.

Shannon Brewing will produce five core brews — an American blond

ale, an Irish pale ale, an aggressively hopped IPA, an Irish red (his wi

favorite) and a chocolate stout that Carter says makes for a gr

at Northeast Tarrat Northeast Tarrat Northeast T ant-a

nG Eats and Blue Mesa. Central Mark

22-ounce bottles.

endipitous. It w

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8 N. Main Street,

When the three King siblings learned their parentshad bought them a business to run, they all hadvery different reactions.

Jessi King, 17, was mad because she thought,“There goes my summer.”

Noah King, 14, was worried about the weightof all the responsibility. “I thought they werecrazy,” he said.

Amy King, 10, was thrilled. “I just said, ‘Awe-some!’ ” After all, what kid wouldn’t want toown her own ice cream shop?

Late last spring, parents John and Beccy Kingdecided to open Beans & Cream, a gourmetcoffee, ice cream and snow cone shop on Pecan

Street just a few doors down from the ChristianLife Center, the church where John King is pas-tor, as a learning experience for their children.The previous owner of the shop, then namedCowboy Cones and Candy, had approachedJohn, offering a good deal for a quick sale.

“The kids had never worked retail before,”John King said. “The idea is if I can teach thembusiness before they got too much education,the education will enhance the business.”

Now six months later, the kids have settledinto their roles.

Jessi typically opens the shop and works for alittle while until she goes to Tarrant County

Sweet TreatsBY SANDRA ENGELLAND PHOTOS BY IAN MCVEA

A YEAR AFTER INHERITING AN ICE CREAM SHOP, KELLER’S “THREE KINGS”DISH ON THE UPS AND DOWNS OF BEING ADOLESCENT ENTREPRENEURS.

6 THEKELLERMAGAZINE.COM

Wvery different reactions.Jessi King, 17, 17, 17 was mad because she thought,

“There goes my summer.”Noah King, 14, 14, 1 was worried about the weight

of all the responsibility.of all the responsibility.of all the responsibilit “I thought they were

tor, as a learning experience for for f their children.The previous owner of the shop, then namedCowboy Cones and Candy, had approachedJohn, offering ffering ff a good deal for for f a quick sale.

“The kids had never worked retail befobefobef re,”

Keller fashion mavens gotthe goods on the latestspring and summer stylesby Ralph Lauren, Michael

Kors, Peter Nygard and other de-signers during the 2014 Garden ofRoses Fashion Show held April 26at the Texas Motor Speedway Club.

Hosted by the Greater KellerWomen’s Club, celebrating its 25thanniversary this year, the annualfundraising event benefited localcharities and scholarships. Thisyear’s event sported the theme,“Walk on the Wilds Side,” andclothing modeled by club memberswas provided by Dillard’s. Thegroup also provides three scholar-ships to graduating seniors at eachof Keller’s four high schools.

SEEN

Tash Dagle andBeth Murray

Cindy Lowe, JeanManuszak andJennifer Armstrong

Rachel Stetson andPatty Holmstrom

Gay Hopton-Jonesand Lyn Patterson

Kasey Bucknerand Judy Hood

Kimberly Morgan,Jennifer Armstrong,Vickie Elms

Danielle Campbelland Brenda Campbell

Debbie Reynolds, PattiRecca, Sheryl Robertsand Jennifer Armstrong

Gayle Clark andDaryl Lynch

Billie Roush andLibby Dixon

Jordan Hill, Avery Hill,Kensie Morgan andBrooke Morgan

June Head, HazelMurphy, Linda Phillipsand Linda Shannon

Texas House RepresentativeVicki Truitt

Gayle Clark andDaryl Lynch

2014Gardenof RosesFashionShowPHOTOS BY PATTY RECCA

8 THEKELLERMAGAZINE.COM

Motor SpeedwayMotor SpeedwayMotor SpeedHosted by the Greater Keller

Women’s Women’s W Club, celebrating its 25thanniversary this yearrsary this yearrsary this y , ear, ear the annualfundraising event benefited benefited benef localcharities and scholarships. Thisyear’s event sported the theme,“Walk “Walk “W on the Wilds Side,” andclothing modeled by club memberswas provided by Dillard’s. Thegroup also provides three scholar-ships to graduating seniors at eachof Keller’s four four f high schools.

8 THEKELLERMAGAZINE.COM

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25,000 BROCHURE/CATALOG> $3,800 Insert Only (Rate may vary

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I want you to know we were extremely pleased with the ad your department created for us in September. It is still bringing in patients.

- Kim Moore, Advanced Vein Center, Grapevine and Keller

We loved hearing from our customers that the ad in K magazine was so beautiful they put it on their fridge! Sometimes all it takes is a great

introduction to get the chance to earn a new customers business.

-Richard, Owner of Richards Custom Jewelers

We have been advertising in the K Magazine since the first issue. Every time a new magazine comes out we get a lot of calls. These calls are very good leads and I would say 99% of these turn into

very valuable customers.

- Michael Clarke & Gary Boyle, Owners, It’s Your Floor