Star persona
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Transcript of Star persona
STAR PERSONA
LO: TO UNDERSTAND HOW STARS ARE CREATED AND USED AS A MARKETING COMMODITY
RICHARD DYER'S STAR THEORY
Richard Dyers Star theory is the idea that icons and celebrities are constructed by institutions for financial gain and are constructed to target a specific audience or
group of people.
Dyer says: "A star is an image not a real person that is constructed (as any other
aspect of fiction is) out of a range of materials”
KEY POINTSStars are made to make money alone
The star is built for the audience
The stars’ images are modeled around
the target audience
STAR SIGNATUREThe star is built with a signature which
differentiates them from other stars (for example Danny Dyer has been constructed as a cockney
hard man and therefore is typecast for these kind of roles)
AUDIENCE IDENTIFICATION
Audiences often relate to the star as they have a feature which they admire or share with them, this often develops from an admiration to an idolization.
Who would relate to the following stars?
JULIA ROBERTS
JASON STATHAM
KRISTEN STEWART
AUDIENCE GRATIFICATIONSKey term: Gratification
This refers to the pleasures/enjoyment which audience members get from watching different star personas.
What pleasure would audiences get from watching these stars?
ARNIE (ARNOLD SCHWARZENEGGER)
ANGELINA JOLIE
BRAD PITT
STAR PERSONA CASE STUDY: WILL SMITHYou are going to carry out a case study into Will Smith over the next lesson. Using these prompts, create a PP analysis of how he has created and maintained a star persona which appeals to a mass demographic:• How he launched his career• How he movie across different media platforms• How he appeals to a variety of demographics• How he has maintained his star status• How he has added his family to the Will Smith brandYou should find screen shots from audio visual clips and examples of media texts to use as evidence for your points
HOMEWORKExplain in your own words how important having a star is for the success of a new film. Include the following terms in your response:• Star persona• Audience Appeal• Audience Gratifications• (Multi) Demographic
Also refer to specific case studies of star personas andexamples of media texts to support your points.