Star Cj Alive
-
Upload
star-cj-alive -
Category
Documents
-
view
112 -
download
1
description
Transcript of Star Cj Alive
STAR CJ introduction
STAR & CJ Network in India
No.1 Broadcaster in India Global Giant News Corp’s major subsidiary India No.1 Cable Network 20 popular channels transmitting
No.1 Distribution Power Relationships with over 6200 cable operators nationwideOperating channel distribution company, Star DEN Equity in Hathway (MSO) DTH (Tata Sky) with Tata Group
No.1 Brand value Highest advertisement value in market
No.1 Broadcaster in India Global Giant News Corp’s major subsidiary India No.1 Cable Network 20 popular channels transmitting
No.1 Distribution Power Relationships with over 6200 cable operators nationwideOperating channel distribution company, Star DEN Equity in Hathway (MSO) DTH (Tata Sky) with Tata Group
No.1 Brand value Highest advertisement value in market
Leading on line shopping in Korea1st Home Shopping network in
Korea,1995Revenue, USD 1.8 Bill. (2007)
No.1 Customer SatisfactionNational Customer Satisfaction Index No. 1 TV home shopping network (2002~2008)Korea Brand Power Index No. 1 Internet shopping site (2005~07)
No.1 success story in Asia No.1 Home shopping company in
Shanghai, China (2004~2009)
Leading on line shopping in Korea1st Home Shopping network in
Korea,1995Revenue, USD 1.8 Bill. (2007)
No.1 Customer SatisfactionNational Customer Satisfaction Index No. 1 TV home shopping network (2002~2008)Korea Brand Power Index No. 1 Internet shopping site (2005~07)
No.1 success story in Asia No.1 Home shopping company in
Shanghai, China (2004~2009)
Brand Power No.1 Expertise & Success Story In Home Shopping.
Customer Satisfaction
Customer satisfaction Index
Scores across parameters are in the range of 80-100%.
Source : AC NEILSON
All Fig’s in %
88%
84%
75%
92%
82%
81%
Sample : 30 per month
The 1st The 1st No. 1 No. 1 Only 1Only 1
Product Strategy
• Establish premium Home Shopping Channel image through premium brand line-up not shown hitherto in India’s Tele-shopping industry
• Maximize sourcing power by achieving high sales volumes for strategic products • Differentiate with ‘Exclusive products’ which will be sold only on STAR CJ
The 1st Homeshopping channel
to launchBlackberry smartphone
No. 1 sales channel for
Bajaj Food processor, Samsung 28L grill…
Precious jewelry and innovative products
sourced directly
• Adding new premium brands like BlackBerry, Nokia, Panasonic, Phillips, Dell, Tanishq, etc.• Only Homeshopping channel selling precious jewelry by D’damas, Asmi and Tanishq – leading jewelry brands• Innovative home appliances sourced directly from Korea, Happy Call double sided pan, Home Power Laundry
hanger
Apr 7, 2023 4
STAR CJ Product/Brand PortfolioSTAR CJ Product/Brand Portfolio
Strategic Category Strategic Category Strategic Product Strategic Product Strategic BrandsStrategic Brands
Electronic Electronic Home Appliance Home Appliance
Washing Machine, LCD TV, Air Washing Machine, LCD TV, Air Conditioner, Conditioner,
IT & Mobile IT & Mobile Digital-Cam, Printers, Mobile Digital-Cam, Printers, Mobile Phones, NotebooksPhones, Notebooks
Fashion Fashion Ethnic, Active, CasualEthnic, Active, Casual
CosmeticsCosmetics Perfume, Functional, ColoringPerfume, Functional, Coloring
Jewelry & Jewelry & Accessory Accessory
Watches, Bags, Shades, PensWatches, Bags, Shades, Pens
Education Education Reading System, ScribbleReading System, Scribble
Kitchen & Small Kitchen & Small Appliance Appliance
Dinner set, Juicer-Mixer-Dinner set, Juicer-Mixer-Grinder, Water purifierGrinder, Water purifier
Leisure & Sports Leisure & Sports Footwear, Road PilotFootwear, Road Pilot
InsuranceInsurance Health InsuranceHealth Insurance
• Currently live –STAR CJ ALIVE 24 x 7 Premium Home Shopping Network.
• New Internet Shopping Mall :(www.starcj.com)
• Extensive reach and value proposition makes STAR CJ a complete new & effective platform to enhance your brand equity and sales.
• STAR CJ alive is currently holding a viewership of more than 18 million households.
• We intend to spread the convenience of home shopping beyond 20 million households by the end of this year.
• Our vision is to become the number 1. online commerce & marketing service company by the year 2012.
STAR CJ home shopping business
Why STAR CJ is different
STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)
STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)
Business Verticals of STAR CJ