Stanford 2
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Transcript of Stanford 2
Are You Paying Attention?crash course on creat iv ity : ass ignment no . 2
Visual Merchandising
accord ing to . . .
i s an ind ispensab le reta i l d isc ip l ine ,
cons ist ing of a series of pract ica l se l l ing too ls that are used to inf luencewhat and how much consumers buy
Visual merchandising
karl mckeever , founder / brand d irector v isual th ink ing
i s an ind ispensab le reta i l d isc ip l ine ,
cons ist ing of a series of pract ica l se l l ing too ls that are used towhat and how much consumers buy
Visual merchandising
karl mckeever , founder / brand d irector v isual th ink ing
inf luence
a day
after
5shopping bags,
gazillionattacks
a maxed out cred it card,
smal l “ oh - that - security- person - gett ing -suspic ious - at - me &
is“
be ing fa l len under the “check out counter impulse
-. . .
doughnut ca lor ies ,a
buy spel l ” , and fu l l of sugar rush tendenc ies . . .
here are my . . .
observat ions onvisual merchandising
ONE!
easier to locate thedesired merchandise
TW0
easier to self-select
3
items placed in strategic locations
for impulse purchasecloser to the check out counter
quatro
holiday merchandising
products to fit the season
FIVE
WINDOW DISPLAYTO ATTRACT CUSTOMERS
being used to advertise
6
use of bold colors
A L L MERCHAND IS ING EFFORTS OBSERVED USES
D IFFERENT TOO LS TO HE LP ST IMULATE CONSUMER
TO SPEND MORE. . .
BY : SARAH ZORCAHTTP ://EN .WIK IPED IA .ORG/WIK I/V ISUA L_MERCHAND IS ING